
Ralitsa Petrova

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About me
Email Deliverability Manager at Leanplum/CleverTap
Education

Professional High School of Textile and Fashion design
2009 - 2014Fashion
New Bulgarian University
2014 - 2018Bachelor's degree Interior Design
Experience

Sutherland
Nov 2016 - Dec 2019· Manage and educate team members in correct and effective troubleshooting. · Participate in ramping up new colleagues.· Coach agents that deal with the respective technology cases on specific issues. Create, facilitate, revise and create training materials and documents to equip staff with fundamental skills and knowledge.· Perform training sessions when product changes or releases are present to both agents and staff· Work with the rest of the SMEs to share action plans and best practices.· Responsible for metrics of the respective technology· Monitor real-time queues and identify potential issues.· Perform negative survey analysis and provide timely feedback to consultants.· Strengthen relationships: Establish and maintain communication with clients and/or team members. Show less
Email Subject Matter Expert - Google project
Mar 2019 - Dec 2019Technical Support Representative - Google project
Nov 2016 - Mar 2019

Leanplum
Dec 2019 - now· Onboard new clients for using email with Leanplum· Assist in developing improvement plans for customers based on established best practices for email deliverability· Offer customers information and relevant tools to understand and measure deliverability health· Provide customers with knowledge about list hygiene, email deliverability best practices, IP and domain warming strategy, and optimal email deployments· Proactively collaborate on client retention by engaging with key customers· Address behaviours that may pose a risk to Leanplum's email platform· Support business areas internally with information and training· Collaborate cross-functionally to support internal initiatives such as process improvement and product development Show less
Email Deliverability Specialist
Dec 2021 - nowEmail Deliverability Associate
Dec 2019 - Dec 2021

CleverTap
Jun 2022 - now· Onboard new clients for using email with Clevertap· Assist in developing improvement plans for customers based on established best practices for email deliverability· Offer customers information and relevant tools to understand and measure deliverability health· Provide customers with knowledge about list hygiene, email deliverability best practices, IP and domain warming strategy, and optimal email deployments· Proactively collaborate on client retention by engaging with key customers· Address behaviours that may pose a risk to Clevertap's email platform· Support business areas internally with information and training· Collaborate cross-functionally to support internal initiatives such as process improvement and product development· Create and maintain internal and external documentation regarding email deliverability Show less
Email Deliverability Manager
Feb 2024 - nowEmail Deliverability Specialist
Jun 2022 - Feb 2024
Licenses & Certifications

Audience Segmentation| Advanced
CleverTapJun 2022
Mobile Engagement| Advanced
CleverTapJun 2022
CleverTap Foundation certification
CleverTapJun 2022
Audience Segmentation| Basic
CleverTapJun 2022
Behavioural Analytics
CleverTapJun 2022
Mobile Engagement| Basic
CleverTapJun 2022
Mobile Engagement| Basic
CleverTapJun 2022
Languages
- enEnglish
- frFrench
- buBulgarian
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