Jeff Hurrle

Experience

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  Laser Direct

  Jan 1987 - Jan 1992

  President
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  JH Accounting Services Inc

  Jan 1991 - Jan 1995

  Consultant

  Consistently maintained strong clientele base due to customer satisfaction and loyalty combined with outstanding problem-solving skills; ability to identify client situations and develop the best options possible to meet their financial needs and specifications.

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  Trytel Internet Inc.

  Jan 1995 - Jan 2004

  President & CEO

  I founded this company based on my assessment of the internet market potential in Ottawa. The company grew to 7,000 customers and generated $5M in annual revenues (70% residential market, 30% commercial). In 2001, a second company in Peterborough was purchased to expand the area of operation. The business was sold in 2004 to Telecom Ottawa, a division of Ottawa Hydro. Managed and directed all aspects of a start-up internet company. Continually assessed market trends and technologies to grow the company from 200 to 7,000 customers in 9 years. Successfully enhanced market share, by developing strong relationships and major resale agreements with 20 independent computer vendors and resellers throughout the Ottawa region; as a result, company sales revenue soared by 100% annually during first 4 years of operation.Created one of Canada's first e-commerce sites, accepting credit card payments securely. Grew hosted web site clientele to 200 companies, including major tech firms in Ottawa's dot.com era.Increased company’s clientele and expanded from regional provider to provincial provider by acquiring 3 small, independent ISPs, increasing company revenue by 60% while holding cost increases constant.Began the process to achieve ISO 9001 status prior to the sale of the business.Sold the company to Telecom Ottawa in 2004. Within 2 months of initial negotiations, reached a highly lucrative deal benefiting all employees that involved job security and substantial raises.Winner of the Gold Consumers Choice Award in 2003 for customer service in the Ottawa market. The Consumers'​ Choice Award is an initiative of Consumers'​ Choice Institute (U.S.A.) and Consumers' Choice Institute (Canada), which has retained a leading independent research firm to conduct a survey in major U.S. and Canadian cities. Show less

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  BDC

  Jan 2006 - Jan 2011

  Partner, Consulting

  Developed and delivered customized consulting services to BDC clients. These mandates typically support planning and implementation of business strategies as well as ongoing coaching and mentoring for SME clients. Winner of the President’s award for the largest percentage of growth in Canada 2010Achieved Number 2 in Sales at the Business Development Bank of Canada; this achievement was for the entire country’s sales force of over 100 consultants.Interfaced with financial managers and the BDC consulting team to provide clients with a full service of financing and market development. Dealt with 40 clients per year in all industries with 5 to 40 employees and revenues of $100K to $7M. Became known as a specialist in bottom line driven human resource, marketing and strategic planning by implementing "the most comprehensive financial forecasting model" (as per BDC executives) of both profitability and cash flow Show less

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  Sport Systems

  May 2011 - Jan 2023

  Vice President & General Manager

  Managed all areas of sales management/marketing (40%), finance (40%) and Human Resources/Production (20%). Direct management of 2 accounting staff and 5 sales staff. Human resources management included the overseeing a total staff of 24 employees. Liaised directly with the President in the development of the corporation’s strategic business plan, with typically 100% accuracy due to deep financial analysis. Production facilities are expanding in 2016 due to increased sales volume.March 2015 - broke company records for sales, revenue and social media leads due to follow through on e-strategic planProfit 500 achievement: brought Sport Systems Canada Inc into position 294 of the most profitable companies in Canada for 2013.Developed a marketing and social media plan that included blogging, LinkedIn, Google, You Tube and email campaigns resulting in more inbound than outbound leads. Achieved page 1 status on Google search for every product/solution category.Opened Middle East/North Africa (MENA) region with a sale to an American University in Kuwait.Successfully implemented M1, a manufacturing ERP system, recommended to Sports Systems while still at BDC. Negotiated better rates with consultants on the project and added a CRM module for better reporting.Direct responsibility for financial reporting, foreign exchange (approximately $750K/year) contracts and account reconciliation. Full P&L accountability for a company with revenues of $5M; developed and implemented financial forecast and budgeting protocols. Initiated SR&ED resulting in $100k/year of new revenue; negotiated better agreements with Tier A suppliers. Show less

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  Retired

  Jan 2023 - now

  Retired