Georgina McMullen

Experience

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  Giòsa Milano

  Jul 2020 - Apr 2021

  Content Manager

  Creative Director Internship leading to 6-month employment. Tasks included:- Website content writing and management - Social media management- Digital marketing- Admin support

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  Richmond Canoe Club

  Jan 2021 - Jan 2022

  Web Content Writer

  Website designer and developer at Richmond Canoe Club:- Designing the site (pretty but practical) - Content creator (visuals, photography, etc.)- Web page layout and themes - Social media handles (Instagram)Final outcomes: https://richmondcanoeclub.com/

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  Brady Corporation

  Mar 2022 - Oct 2022

  Digital Merchandiser & SEO Copywriter

  Responsible for building and merchandising digital content for 5 sites owned by Brady in both the UK and North America: Seton UK, Safetyshop UK, Emedco, Seton US and Seton CanadaEnsuring copy content is presented with quality and accuracy. Including SEO research and analysis in order to maximise potential site and sales growth. Presenting analytical data (of my given site's categories) to the rest of the team on a monthly basis - monthly visits, revenue, Google ranking, Keywords/ranking. Pitching ideas for potential growth and executing proposals. Programmes trained and experience with during this role: - STEP- Keywordtool.io- BrightEdge / DataCube- Rankello- JIRA Show less

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  Freelance (Self employed)

  Oct 2022 - now

  Freelance SEO Copywriter

  Professional freelance writer, producing copy content for a range of cliental. Predominately start-up businesses.Digital advertising copy. Print advertising copy. Website content. Paid ads copywriting. Brainstorming and creating concepts for advertisements and marketing campaigns.

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  Wobitech

  Oct 2023 - Mar 2024

  SEO Copywriter

  Producing copy content that is designed to appeal to SEOs by meeting market trends and SEO algorithms.Boosting Wobitech's search rankings across Australia.Liasing with off-shore web designers and developers to ensure Wobitech's vision is visually conveyed & that expectations are met.Working alongside the marketing director and co-ordinator onWobitech's marketing strategies, including: opaid ads, lead generation, on and off page SEO.Programs used during this role: Programmes trained and experience with during this role: - SEMrush- Monday- JIRA- WordPress / Yoast SEO- CMS Show less

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  77 Diamonds

  Apr 2024 - Oct 2024

  Social Media Copywriter

  I create copy for Instagram, TikTok, Facebook, YouTube, Twitter/X, Reddit, and LinkedIn. I manage Reddit, LinkedIn, and Twitter profiles, track metrics, and present monthly reports to the team, while implementing new strategies. I also ghostwrite for the co-founders LinkedIn profiles, discussing topics that correlate with their interests and industry trends. I write the copy for our paid ads.I use Sprout Social for our analytics/performance tracking and social publishing. For LinkedIn outreach, I use the Phantom Buster software. Show less

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  First Page

  Oct 2024 - now

  Copywriter