
Nathan Crawford
Business Manager

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About me
Area Director of Sales MCR Hotels. Creating relationships and driving results.
Education

Tidewater Community College
-Associate of Applied Science Hospitality ManagementCritical Courses: Marketing Hospitality Services; Accounting for Small Business; Hotel & Restaurant Management; Recipe & Menu Management; Principles of Hospitality Management; Food & Beverage Service Management; Human Resources Management & Training for the Hospitality and Tourism Industries; Hotel & Restaurant Organizations and Management; Current Concepts in Diet & Nutrition; First Aid & Safety; Menu Planning & Dining Room Service; Food & Beverage Cost Control; Intro to Hospitality… Show more Critical Courses: Marketing Hospitality Services; Accounting for Small Business; Hotel & Restaurant Management; Recipe & Menu Management; Principles of Hospitality Management; Food & Beverage Service Management; Human Resources Management & Training for the Hospitality and Tourism Industries; Hotel & Restaurant Organizations and Management; Current Concepts in Diet & Nutrition; First Aid & Safety; Menu Planning & Dining Room Service; Food & Beverage Cost Control; Intro to Hospitality Ownership; Sanitation & Safety; International Cuisine; Food Purchasing Show less
Experience

Total Looks, Hair Salon
Mar 2000 - Sept 2006Business ManagerOver 6 years experience serving and business manager for a busy, 14-chair beauty salon with 17 staff.• In charge of bookings, staff schedules, inventory control and replenishment stock ordering, retail merchandising and visual display, housekeeping and sanitation, money and banking, and summary statistical/financial reporting. • Provided supplemental assistance in clinical services (shampoos, colors, treatments, cuts, etc.) during peak volume periods. Hired and trained new personnel.• Served as formal liaison between staff and the salon owner. Implemented several new processes, procedures and technologies to streamline administrative processes and improve accountability. Show less

Quality Inn & Suites Oceanfront, Virginia Beach, VA
Mar 2006 - Nov 2009Front Desk Agent/Supervisor/Night AuditorOver 3½ years experience at an upscale, 127-room oceanfront resort area hotel with full service restaurant and 5000sf in banquet service space. Handled much the same responsibilities as in current position, but on a supervisory level.• Participated in the training and development of 50+ front and back house personnel, operated Profit Manager System to account for daily financial transactions and develop reports, greeted and in/out processed guests, booked reservations to include telephonic and on-line orders, and supervised two assistants.• Circuited through most hotel departments to gain experience in events management, housekeeping, sales, marketing, community/public relations, concierge, food & beverage service, hosting, purchasing, and administration.• Gained “trial by fire” experience in extreme peak and valley business cycles to include 100+ occupancy throughout the 4-month summer season. Worked through four full summer seasons.• Additional experience included working through major facility renovation projects, tropical storms, hurricanes, and other extraordinary circumstances. Show less

Quality Suites & Sleep Inn Lake Wright
Nov 2009 - May 2014Front Office ManagerManage the front office operation for two full-service, mid-scale hotels with a total of 234 rooms, 5000sf of banquet space, on-site bar, restaurant, fitness and pool facilities, and $9M in average annual revenues. Hire, train, schedule, motivate and evaluate the efforts of 14 subordinate staff and 36+ additional indirect report personnel. •Drive daily front house and guest services operations to exceed guest expectations as well as assigned company metrics. Personally handle escalated guest issues, requests and complaints.•Serve as revenue manager for both facilities to include rate setting, forecasting, marketplace analytics, cost analysis and implementation of cost control measures, billing and accounts receivable, and summary fiscal reporting.•Foster an environment of cooperative engagement between departments to promote goodwill, reduce conflicts, improve communication, and prepare units for upcoming events.•Initialize, create and follow up on corporate/business accounts to deliver optimal service and promote repeat business. • Administer the Choice University on-line staff training program for all 50+ personnel to include associated record- keeping, certification, facilitation, special announcements, etc.•Monitor supplies inventories and purchase replenishments from a variety of suppliers. Negotiate supply contracts.•Manage and maintain two shuttle vehicles used for guest transport to/from airport and regional resort areas.•Orchestrated transition of property management software from Profit Manager to Choice Advantage with zero impact to operations. Also implemented the new Rate Center revenue management application. Coordinated systems training for all relevant personnel. Show less

Carder Warren Realty Group
May 2014 - Nov 2014Executive AssistantResponsibilities included:-Day to day operations of two offices-Schedule Management for owners/operators-Communication/Coordination between Broker, Realtors, Vendors, and Clients-Database Management-Online Marketing-REIN system

Hampton by Hilton by the Norfolk Naval Base
Jan 2015 - Jul 2019Senior Sales ManagerAs a Senior Sales Manager, I optimized workflow by overseeing and directing all facets of sales and marketing initiatives. It is worth mentioning that, I devised robust and effective sales and marketing plans and strategies to enhance revenue. My organization showed faith in me to deliver strategic revenue management plans, including rate development, group thresholds establishment, deployment strategies through competitive data review, demand analysis, and market mix management.Enlisted below are some of my major achievements from this role.• Streamlined all operations of sales and marketing with keen focus on Group sales, Transient, Marketing and Revenue Management.• Conducted detailed research on completion and identified market trends and needs. Show less

Norfolk Waterside Marriott
Aug 2019 - Jul 2020Group Sales ManagerAt Norfolk Waterside Marriott, I leveraged advanced negotiation skill to negotiate and finalize various contracts. I was assigned with the task of achieveing optimum outcomes by making sales calls, communicating with clients, participating in meetings and conferences. My routine task comprised of delivering best-in-class customer service by acquiring and maintaining client accounts, while ensuring compliance with all needs. Moreover, apart from my regular duties, I performed duties as sales manager for Norfolk Waterside Marriott, a full-service convention hotel with 407 guestrooms and over 60,000 sq ft of meeting space.Below enlisted are some of my achievements from this role.• My markets were: large government groups (85+ rooms per night), Washington D.C. based Associations and Military Reunions.• Devised detailed-oriented and suitable proposals for business and followed up on complicated government procurement rules and regulations. Show less

Atlantic Bay Mortgage Group
Sept 2020 - Jul 2022Processing AssistantDuring my time at this role, I was responsible for serving as Processing Assistant to support Loan Processors by examining files, ordering supporting documents, and coordinating tasks aimed at preparing mortgage loans for underwriting and closing. I was entrusted by the organization to ensure proper documentation and adequate coverage to comply with industry standards by examining Homeowners and Flood Insurance.My major contributions within this role are as follows:• Improved operational efficiency by analyzing file documentation, such as income/employment verifications, bank statements, verifications of deposit, and property valuations.• Established communication channels with borrower, loan officer, loan processor, closer, title companies, and insurance companies for ensuring timely closing of loans.• Completed SOAR Mortgage Processor Training, comprehensive online training through Xinnix Academy to stay up-to-date on all current, applicable industry standards.•In less than one year I was promoted from a Jr Operations Assistant to Processing Assistant Show less

MCR Hotels
Sept 2022 - nowResponsible for developing and implementing effective sales strategies, building strong relationships with clients, and achieving revenue targets at fast-paced 160 unit urban all-suite hotel. I know my area, my market, and my competition and leverage that knowledge to win more business and drive revenue.• Focus on balancing extended stay with higher rated transient business to achieve optimal market mix.• Analyze market trends and competitor activity to identify opportunities for growth.• Build and maintain strong relationships with key clients, corporate accounts, and travel agencies.• Oversee contract negotiations and ensure client satisfaction while addressing any client issues in a timely and professional manner.• Work closely with the Revenue Manager to align sales strategies with pricing and inventory management.• Proven track record of achieving sales targets and driving revenue growth. Show less
Area Director of Sales
Jul 2024 - nowDirector of Sales Residence Inn Downtown Norfolk
Sept 2022 - Aug 2024
Licenses & Certifications

SOAR Mortgage Processor Training
XINNIX - The Academy of ExcellenceAug 2021
Volunteer Experience
Mobile Pantry Volunteer, Quality Assurance, USDA Distribution
Issued by Foodbank of Southeastern Virginia and the Eastern Shore on Jun 2011
Associated with Nathan CrawfordPLEDGE DRIVE VOLUNTEER
Issued by WHRO Public Media on Apr 2015
Associated with Nathan Crawford
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