Evelyn Allen

Experience

• 

  Palisadian-Post

  Jan 2004 - Jan 2005

  Intern Reporter
• 

  San Gabriel Valley Newspaper Group

  Mar 2006 - Oct 2011

  • Managed three newspaper websites plus online extensions of special publishing projects• Measured reader engagement and organic search results to drive traffic to each newspaper property• Produced interactive news content, including audio, video, live streaming, databases, and timelines• Initiated tablet publishing for magazine products• Collaborated with a team to achieve newsroom interactive goals and enhance storytelling on the web • Transformed annual publication into a high-revenue lifestyle and city news magazine• Spearheaded creation of a web and social media presence for the magazine• Managed team of staff writers, freelancers, and photographers• Balanced writing in-depth cover stories with generating a variety of daily content for websites

  • Online Editor

    Apr 2011 - Oct 2011

  • Assistant Editor, Pasadena's Rose Magazine

    May 2009 - Apr 2011

  • Staff Writer

    Oct 2007 - Apr 2009

  • Copy Editor/Designer

    Mar 2006 - Sept 2007
• 

  Azusa Pacific University

  Oct 2011 - Apr 2022

  • Lead content strategy and development for an office that annually produces more than 4,000 recruitment-focused projects for departments and offices across the university• Support a thriving content marketing program that launched in 2017 and sees continual year-over-year growth• Produce monthly content marketing reports sharing data insights and analytics trends with university stakeholders• Contribute to the university's official social media channels in support of content marketing pushes, video launches, and other key campaigns• Research and interpret data gathered internally and externally to support editorial decision-making• Apply SEO tools to optimize web pages and drive organic search traffic to the university’s 6,500-page site• Shape editorial strategy with creative solutions that meet client needs and marketing goals• Ensure content is fully compliant with editorial standards and with regulation set by the ED, VA, DOD, and more• Write content that promotes the APU mission and brand while generating prospective student leads Show less

  • Content Marketing Specialist

    Jan 2021 - Apr 2022

  • Senior Editor

    Jul 2014 - Jan 2021

  • Writer/Editor

    Oct 2011 - Jul 2014
• 

  Life Pacific University

  Sept 2020 - Aug 2021

  Adjunct Professor

  • Teach undergraduate courses in digital and social media analytics and media writing• Adapt courses for effective online delivery during remote teaching• Recognition for Moodle course design (2020)

• 

  Blue Table Advisors, LLC

  Mar 2021 - now

  Senior Consultant for Research and Data Storytelling

  • Design quantitative and qualitative research to align organizational strategies around actionable insights• Collaborate with brands, businesses, and organizations on strategic content planning that supports growth objectives and messaging goals

• 

  Good Scout Group

  May 2022 - now

  • Vice President of Client Experience and Insights

    Feb 2023 - now

  • Director of Client Experience and Insights

    May 2022 - Apr 2023