Pravas Mishra

Experience

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  MPG

  Dec 2006 - Dec 2010

  Client worked on: Reckitt BenckiserRole: Handling all RB Brands' planning and implementation Client worked on: Reckitt BenckiserRole: Handling Surface care portfolio planning and implementation Client worked on: Reckitt BenckiserRole: Handling Surface care portfolio planning and implementation Client worked on: Reckitt BenckiserKey Respnsibility: Planning on Surface Care Category Client worked on: Reckitt Benckiser

  • Media Group Head

    May 2010 - Dec 2010

  • Media Supervisor

    Apr 2009 - Apr 2010

  • Sr. Media Planner

    Jul 2008 - Mar 2009

  • Media Executive

    Jun 2007 - Jun 2008

  • Media Intern

    Dec 2006 - May 2007
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  Zenith

  Jan 2011 - May 2012

  Media Group Head

  Client worked on: Reckitt BenckiserLed planning and strategy for Antiseptics and Surface care portfolios of client RBILAssisted Buying on maintaining efficienciesWas SPOC for all Global (Agency & Client) interaction and MISPivotal contribution in retaining RBIL Business in multi-agency bid in 2012

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  Initiative

  Jun 2012 - Jan 2017

  Led Media Planning for Reckitt Benckiser India Ltd.Role included:-Brand StrategySupervision of Planning & ImplementationLeading TV+ conversations with Digital Agency (Interactive Avenues) and Client (RBIL)TV CPRP ManagementAssisting BuyingPeople Management (Team of 15)Managing Global MISRetained Reckitt Business successfully in each annual multi-agency bid Clients: Maruti Suzuki India Ltd & Reckitt BenckiserHandled planning and strategy for a portfolio of MSIL Brands (Alto, Ritz, Eeco, SX4 and Dzire) during Jun-2012 to Dec-2013 periodLed pitch work on FMCG giant, RBIL. Led Planning for the newly acquired client Jan 2014 onwards.

  • Business Director

    Jul 2014 - Jan 2017

  • Media Director

    Jun 2012 - Jun 2014
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  Dentsu X

  Jan 2017 - Nov 2022

  Clients: Canon, Unicharm, Maruti SuzukiLed successful Pitches like Canon, Suzuki Two Wheelers.Set-up Business and Execution Teams on then largest business of dentsu X, Maruti SuzukiKey initiatives on Maruti Suzuki business includes Medium Expansion on HO Business, Brand KPI Modelling (beyond Reach Frequency Planning), Meshing Ad-Decay with Brand Track for Investment lay down, Brand Need based Geo-StratAcquisition of Maruti Suzuki Regional Business with introduction of Response led Media Effectiveness metrics Show less

  • Sr. Partner- Client Leadership

    Jan 2021 - Nov 2022

  • Partner- Client Leadership

    Apr 2018 - Dec 2020

  • Associate Partner- Client Leadership

    Jan 2017 - Mar 2018
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  EUCALIA (by Shiitake Consumer Goods Private Limited)

  Jan 2023 - now

  Founder
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  Pranati Foods and Essentials Pvt Ltd

  Apr 2023 - Mar 2024

  Business Consultant
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  King Trumpet Realtors Pvt. Ltd.

  May 2023 - now

  Founder & CEO
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  MushGlam Lifestyle Private Limited

  Nov 2024 - now

  Founder