
Timeline
About me
Director, Brand Experience & Education at Certified Angus Beef LLC
Education

Southwestern michigan college
2007 - 2008GeneralActivities and Societies: Business Professionals of America, Phi Theta Kappa Honor Society Member During my time at SMC I was extremely involved around the campus, the community college environment allows for a truly personalized experience. I helped to launch a Business Professionals of America chapter, held various co-op job positions and I was active in all of the campus activities.

Niles high school
2003 - 2007Activities and Societies: Class of 2007 Class Secretary, Business Professionals of America State Historian, Business Professionals of America Chapter Vice-President, Spanish Club, National Honor Society Vice-President, Algebra Tutor, Homework Busters Tutor In high school I was involved in Business Professionals of America, National Honor Society, Spanish Club and a few other clubs and activities.

University of michigan
2008 - 2011Ba communication studies; marketingActivities and Societies: Alpha Delta Pi Beta Eta Chapter, Michigan Association of Communication Studies, University of Michigan Dance Marathon, Transfer Connections Communications, Marketing, Environmental Studies, Spanish Classes amongst others.

Kaplan university
2011 - 2013Master of business administration (mba) project managementActivities and Societies: Gamma Chi Theta My MBA program through Kaplan University was an online program which allowed for each student to make the experience what they wanted it to be. I was involved in Gamma Chi Theta and participated in the online meetings and conference calls for that organization.
Experience

Seldom rest farms
Jan 2005 - Nov 2010AssistantManage show string and work with my brother to maintain approximately 150 head. Work in fields to help produce hay, field corn, and soybeans.

Southwestern michigan college
Aug 2006 - Jun 2008Helped with employee records and new employee orientation, as well as creating various pamphlets and brochures with helpful information about benefits available to employees. Wrote press releases, posted flyers throughout campus, kept track of various alumni databases, and served as the office secretary which included various other tasks.
Human Resources Assistant
Jul 2007 - Jun 2008Media Relations Assistant
Aug 2006 - Jun 2007

National junior angus association
Jul 2009 - Jul 2011Njaa board of directorsElected by my peers to serve the approximately 7,000 active members of the National Junior Angus Association. As a board of 12 with 6 elected each year we make decisions concerning the organization, organize conferences, and help at shows and events.

Hoosier ag today farm radio
May 2010 - Aug 2010InternCover events and produce stories, help with updating website.

Southwestern michigan college
Apr 2011 - Aug 2011Adjunct faculty member - interpersonal communicationsTaught an interpersonal communications course at SMC. This included course planning, instruction, developing supporting materials, testing and evaluation.

Certified angus beef llc
Aug 2011 - now- Plan and execute company events ranging from tradeshows such as NCBA, to consumer-focused festivals such as South Beach Wine & Food Festival, to pasture to plate events such as the Certified Angus Beef ® Chef Tour. - Develop high-impact displays which appeal to target audience ranging from consumers to cattle producers. - Communicate to various audiences, from ranchers to restaurant owners regarding the branded beef program. - Utilize various social media platforms to communicate information about the Certified Angus Beef ® brand. - Hired as the Certified Angus Beef LLC Management Trainee where I focused on public relations efforts including writing blogs and press releases. - Create presentations for varied audiences, or groups, on the facts of the beef community. - Facilitate teambuilding activities for marketing team. - Led teams to the completion of events through a detailed working agenda and consistent follow-up. Show less
Director, Brand Experience & Education
Aug 2022 - nowAssistant Director, Brand Experience & Education
Jan 2020 - Aug 2022Sr. Education & Events Manager
Aug 2011 - Jan 2020
Licenses & Certifications
- View certificate

Masters of beef advocacy
Ncba, online programMar 2010
Honors & Awards
- Awarded to Danielle Matter, MBAPCMA 20 in Their Twenties Professional Convention Management Association (PCMA) Nov 2014 The 20 in their twenties program is designed to engage the best and brightest young professionals in the meetings industry by recognizing emerging leaders – and their talents – which help accelerate the industry and carry it into the future.Read more: http://www.pcma.org/be-in-the-know/pcma-central/convention-and-meetings-news/news-landing/2014/11/04/pcma-20-in-their-twenties-winners-selected#.VKvWxp0o7s0#ixzz3O2o7ymYl
Volunteer Experience
Volunteer & Walk to Cure Arthritis Team Captain
Issued by Arthritis Foundation on May 2003
Associated with Danielle Matter, MBABoard Member
Issued by Charlotte’s Hope Foundation on Jun 2023
Associated with Danielle Matter, MBADancer & Fundraiser
Issued by Dance Marathon at the University of Michigan on Oct 2009
Associated with Danielle Matter, MBACommittee Member & Volunteer
Issued by Wayne County 4-H/Extension Advisory Committee on Jun 2012
Associated with Danielle Matter, MBAVolunteer
Issued by People to People Ministries on Aug 2012
Associated with Danielle Matter, MBA
Languages
- spSpanish
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