Matt O'Hern

Experience

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  Brevard County Manatees

  May 2001 - Sept 2001

  Marketing and Promotions Intern

  Full-time intern with the Brevard County Manatees, Class-A Minor League affiliate of the Florida Marlins at Space Coast Stadium in Viera,FL. o Assisted with roster management tasks in the player development complex. o Prepared Space Coast Stadium for promotional events. o Marketed ticket packages and in-game promotions to local businesses. o Assisted with in-game promotions.

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  Samford Crimson

  Aug 2002 - May 2004

  Sports Section Editor

  Responsibilities included: o Coordinating coverage of Samford football and basketball games. o Feature stories and columns of commentary. o Assisting with page layout and design.

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  Birmingham Post-Herald

  Aug 2003 - Dec 2003

  Sports News Intern

  Covered Samford University's football team and Tarrant High School's football team.

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  Hometown News

  Mar 2005 - Jun 2008

  Sports Writer

  • Covered sports stories at all levels of competition, ranging from the Washington Nationals' spring training to the local high school football teams.• Arranged interviews, coordinated assignments with the staff photographer and compiled weekly community bulletins and calendars for the sports and activities section.

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  Matt O'Hern Marketing LLC

  May 2008 - now

  Digital Marketing Specialist & Campaign Consultant

  Consulting services offered in:• Independent Media Audience Growth • Niche Audience-Targeted Web Marketing • PPC Google Search Engine Marketing Ads• Facebook and Instagram Ads• YouTube Ads• Search Engine Optimization.• Online Reputation Management. • Online Advocacy.• Social Media Marketing.

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  Labitat Inc.

  May 2008 - Aug 2009

  Search Engine Optimization & Social Media Consultant

  • Assisted CEO Jason Dowdell with search engine optimization and online content creation for business clients. • Composed two-three blog posts each day for marketingshift.com, which averaged 1,500-2,000 daily visits and was cited by leading publications such as the New York Times.

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  Millennium Consulting

  Jan 2010 - Jan 2011

  2010 Political Election Ad Campaign Manager & Marketing Co-Coordinator

  Managed websites and blogs for various candidates.Assisted with advertising as well as mail and website content publishing for multiple campaigns, including: • Florida State Representatives • Orange County Mayor (Orlando's county) • County Commissioners (Orange, Osecola, Seminole) • City Council Members • School Board Members • Circuit Judges

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  Barn Light Electric

  Oct 2010 - Jun 2011

  Website Content Writer, Blogger & SEO Specialist

  • Collaborated with marketing manager and I.T. director to establish a wiki-database-style website that referred visitors to blog posts that provided tips and examples of Barn Light Electric lighting in a wide variety of residences and businesses.• Utilized posts on in-house built sister websites and guest posts on third party sites for SEO to increase website traffic.• Published original content and optimized Barn Light Electric's website: BarnLight.com with original content.

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  Harris Media LLC

  Dec 2011 - Dec 2012

  2012 Political Election Ad Campaign & Digital Media Account Executive

  • Managed more than $500, 000 worth SEO, PPC and social media ad campaigns for political candidates including U.S. President, U.S. Senate, U.S. House of Representatives, Florida State House of Representatives.Advertising platforms utilized included:• Google Remarketing.• Google Display.• Google Search ads.• Facebook page like, video view and post boost ads. • Twitter ads.• YouTube Pre-Roll Ads.

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  Thomas Jefferson Institute for Public Policy

  Feb 2012 - now

  E-Mail Campaign Manager & Social Media Ad Manger

  ThomasJeffersonInst.org digital marketing and email campaigns for policy education and advocacy.

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  Space Coast Daily

  Jan 2013 - now

  Social & Digital Media Marketing Director

  I currently manage SEO and social media optimization and advertising for SpaceCoastDaily.com. • Since 2013, I have managed more than 2,000 different digital ad campaigns for Brevard County, Florida's daily news site: SpaceCoastDaily.com. • In less than one year, SpaceCoastDaily.com daily traffic grew by over 500% and social media following went from 3,000 fans to 60,000 fans via organic growth and interest-targeted ads.• Space Coast Daily's Facebook page has a 395,000 fans and tens of thousands of daily website visitors, making it the most followed local news source for Brevard County, a community with a population of more than 600,000 residents. Show less

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  Black Tie Digital Marketing

  Jan 2017 - Jan 2019

  Google Search and Social Media Advertising Specialist

  • Managed dozens of Facebook advertising, PPC, SEM for dental, legal, and medical professionals and a licensed Rolex luxury wristwatch reseller. • Achieved monthly conversion growth for clients.• Received performance-based bonuses.

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  New South Politics

  Jan 2022 - now

  Owner

  New South Politics was created to inform and update voters in southern states on both sides of the aisle about the latest news, developments, data and trends surrounding the top political issues surrounding the 2022 midterm and the 2024 elections.