Jonathan K Tanner, MBA

Experience

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  SEO Helix

  Jan 2010 - Dec 2022

  Founder

  Jonathan provides strategic oversight for marketing initiatives including: web design, mobile marketing, SEO, SEM, video, email, marketing funnels, billboards, TV, and radio.Our mission is to provide expert digital marketing strategies to every growing business at the most affordable price.

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  Nightingale College

  Oct 2010 - Mar 2023

  Jonathan assisted in starting the College in 2010 and directs both the Marketing and Admissions departments. As the Director of both departments Jonathan is responsible for the following:•Direct all marketing campaigns and collaborate with 3rd party vendors as needed.•Ensure compliance to state, federal, and accreditor regulations of all the College's marketing material and enrollment procedures.•Direct all branding campaigns and collaborate with 3rd party vendors as needed.•Direct recruitment and admissions activities.•Develop and conduct approved training and professional development for Managers, Advisors, and Assistants.•Director recruiting policies, practices, and procedures.•Achieve each semester’s enrollment goal.•Collaborate with the financial aid department, student services department, and nursing department to provide the highest level of service for enrolling students. •Ensure proper tracking of all inquiries.•Hold one-on-one meetings with Managers, Advisors, and Assistants as needed.•Oversee monthly manager trainings.•Direct and monitor weekly, monthly and quarterly goals for Managers, Advisors, and Assistants.•Direct the admissions and marketing budget.•Monitor the high school recruitment program.•Maintain the standards in the admissions and marketing department consistent with the College’s values and mission.•Provide all required reports by the established due dates. Show less Jonathan started the Marketing Department and brought Nightingale from a new brand to a recognized nursing college with a unique education model. As the Director of Marketing Jonathan's responsibilities were the following:•Direct all marketing campaigns and collaborate with 3rd party vendors as needed.•Ensure compliance to state, federal, and accreditor regulations of all the College's marketing material and enrollment procedures.•Direct all branding campaigns and collaborate with 3rd party vendors as needed.•Direct recruitment and admissions activities.•Develop and conduct approved training and professional development for Managers, Advisors, and Assistants.•Achieve each semester’s enrollment goal.•Collaborative with the financial aid department, student services department, and nursing department to provide the highest level of service for enrolling students. •Ensure proper tracking of all inquiries.•Hold one-on-one meetings with Managers, Advisors, and Assistants as needed.•Oversee monthly manager trainings.•Direct and monitor weekly, monthly and quarterly goals for Managers, Advisors, and Assistants.•Monitor timeliness of the admissions process and make improvements as needed.•Direct the marketing budget.•Monitor the high school recruitment program.•Maintain that the standards in the marketing department are consistent with the College’s values and mission.•Provide all required reports by the established due dates. Show less

  • Executive Vice President & Chief Opportunity & Access Officer (Admissions, Marketing, Business Dev)

    Jan 2016 - Mar 2023

  • Vice President, Admissions & Marketing

    Jan 2015 - Dec 2016

  • Director of Admissions and Marketing

    Jan 2013 - Dec 2014

  • Director of Marketing

    Feb 2012 - Jan 2013

  • Director of Admissions

    Dec 2011 - Feb 2012

  • Admissions Advisor

    Oct 2010 - Dec 2011
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  Pro App Developers

  Jan 2011 - Nov 2016

  Founder

  Jonathan provided oversight for all strategies. Pro App Developers participates in an app development network that manages several Fortune 500 companies’ apps. In 2013 Pro App Developers launched Parkour Free Running, 3D game, that ranked #1 arcade app on iTunes and currently has over 1 million downloads worldwide.

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  Nightingale Education Group

  Jan 2023 - now

  Chief Marketing Officer

  Jonathan is a member of the Executive Counsel and provides marketing and communications strategies for Nightingale Education Group and its three divisions (College, Innovations, and Solutions). He continues to support the mission of the organization of closing health equity gaps by elevating education and employment systems to create a relevantly skilled, readily available nursing workforce, representative of the communities they serve.