Scott Stripe

Experience

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  DecisionPoint Marketing & Research

  Jun 2002 - Dec 2003

  Project Manager and Intern

  • Supervised field data collection teams including focus group recruiters, telephone survey interviewers and focus group hosting

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  Sherwin-Williams

  Sept 2004 - Dec 2004

  Assistant Refresh Leader

  • Equipped and set up stores with new point-of-sales system designed to free up more time for sales representatives to spend with customers and less time on administrator tasks

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  Malone Advertising

  Nov 2004 - Jun 2009

  Senior Account Executive – Veyance Technologies, Inc. (11/07 – 06/09)• Led day-to-day client management of the developer of Goodyear Engineered Products family of businesses that included Conveyor Belt, Hydraulic Hose, Replacement Products and Power Transmission Products• Supervised integration of Veyance Technologies new brand identity across all communications • Launched several innovative products into distributor and end user markets using a pull and push strategy that included online and trade advertising, distributor kits, POS, product samples, direct mail (i.e. www.ProtectWithShield.com , www.goodyearep.com/cuttingedge)• Handled retainer fees, estimates and billings for business units while identifying and bringing in incremental incomeSenior Account Executive – Visteon Corporation (11/07 – 06/09)• Developed and launched strategic marketing plans and products into big box retailers and distributors for such products as Visteon’s Navigation System, Dockable Entertainment System featuring Game Boy Advance (DEFGBA), Headrest Entertainment Systems, HD Jump, HD Zoom, HD Pulse and Ambient Lighting• Leveraged partnership with Nintendo to create a turn-key solution for launch of DEFGBA.Senior Account Executive – ExxonMobil Chemical (11/07 – 06/09)• Supported with the day-to-day management to create trade and online campaigns in North America and Asia to increase product awareness (i.e. www.gomaxxgo.com , www.weseeittoo.com ) • Collaborated with account and creative staff to give a brand identity to ExxonMobil Chemical’s Specialty Elastomer Business.Senior Account Executive – iBiquity Digital Corporation (7/08 – 06/09)• Formulated the brand and messaging to create and launch an interactive kiosk video for Volvo and BMW dealerships across the U.S and Canada. A form of it now lives on HD Radio’s website at www.hdradio.com/how_does_hd_digital_radio_work.php Show less Account Executive – Precision Tune Auto Care (7/06 – 07/08)• Assisted with day-to-day management to conduct brand research and formulate a brand identity book for franchisees. It put brand in simple terms of why it’s important to be consistent with the identity and tone in all marketing materials. While also identifying target audiences, opportunities, customer insights, personality of the brand and how to make sure the customer gets the best in-store experience possible• In addition to formulating the brand, created the tone and look of all the marketing materials for radio, print ads, banners, posters, billboards and www.precisiontune.com Account Executive – John Deere (12/04 – 11/07)• Managed year round co-op advertising budgets of $2.5 million for John Deere dealers in the Midwest region• Developed promotions, ads, radio, outdoor and strategic plans that drove traffic to local John Deere dealerships while leading a cross-functional team of 7• Created and maintained daily/monthly pro-rating and incentive reports on all projects and submitted to John Deere corporate Show less

  • Sr. Account Executive

    Dec 2004 - Jun 2009

  • Account Executive

    Nov 2004 - Nov 2007
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  Scott Stripe, LLC

  Jul 2009 - Mar 2011

  Freelance - Marketing

  A strategic freelance marketing company specializing in retail, business-to-business, business-to-consumer and e-commerce advertising with a client base of S&E Enterprises, TIRS, and The Skyliner.Freelance – S&E Enterprises • Created http://brislintraining.com/index.html an E-commerce company with b2b clients in North America and soon Costa Rica selling training modules and trends in the Security/Investigative service Freelance – TIRS • Developed http://www.tirsonline.com/ an E-commerce company that provides a telephone incident reporting system to security/investigative businesses and sold as a special package through United Security Management ServicesFreelance – The Skyliner • Provided strategic guidance to e-commerce company http://www.theskyliner.com/ that distributes CPG product through retail and distributor channels, engages customers in conversations with the brand and activates them in order to achieve campaign objectives using interactive, e-commerce and supporting marketing collateral Show less

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  Midwest Industrial Supply, Inc

  Mar 2011 - Jan 2012

  Marketing Director

  Midwest is an innovative leader that manufactures for, and delivers Earth-conscious solutions around the world to clients in the quarry, mining, construction, iron/steel, rail/mass transit and dozens of other industries whose success depends on overcoming dust, erosion, ice, or unstable soil conditions. Directly accountable for the Marketing and Marketing Services Departments and the SEO and Advertising agencies.

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  Fahlgren Mortine

  Jan 2012 - now

  Provide strategic direction for several of the agency’s business-to-business and business-to-consumer advertising accounts. During this time, I have driven the growth of brands using research to fuel marketing strategies that communicate brand value, strengthen customer loyalty, and drive business growth for Fahlgren Mortine’s clients. I have successfully led cross functional teams tasked not only with reinforcing brand value propositions but also driving new acquisition, retention and brand engagement – all within a targeting ROI. Show less

  • Vice President, Digital Client Engagement

    Mar 2020 - now

  • Vice President

    Jun 2017 - now

  • Associate Vice President, Account Director

    Nov 2015 - now

  • Account Director

    Aug 2013 - now

  • Account Supervisor

    Jan 2012 - Aug 2013