Alberto Macherelli

Experience

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  Bottega d'Arte Maselli

  Jan 2013 - Jan 2017

  Digital Designer

  I was responsible for the visual identity and coordinated image of Bottega d'Arte Maselli. I managed corporate communication and the strategic promotion of the brand through the website, e-commerce, and social media channels. I handled photography, video production, and visual storytelling.

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  Simone Micheli Architectural Hero

  Jan 2017 - Jan 2018

  Digital Designer

  At the studio of architect Simone Micheli, I developed brand identities and graphic installations for luxury hotels and companies, as well as graphic designs for events. I created the brand identity for Aquatio Cave Luxury Hotel & SPA, a prestigious five-star hotel located in the Sassi di Matera.

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  Alberto Macherelli Digital Designer

  Jan 2018 - Jan 2022

  Freelance Digital Designer

  During my career as a freelance digital designer, I have worked on UI/UX design, web design, and branding projects for a diverse range of clients, companies, and agencies.Notable clients include the Monumental Complex of San Francesco, the Basilica of Santa Maria delle Carceri, Brick By Brick Group, Abeona, and Samas.I have also had the privilege of contributing significantly to collaborations with companies and agencies such as Never Before Italia, Sinerbit, Com&Media, and Webcircles.

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  4books

  Jan 2018 - Jan 2019

  Digital Product Designer (UI/UX)

  Collaborating with multidisciplinary teams, I led the UI/UX design process for the mobile app, web app, and website of 4books. I focused on user needs, translating them into effective design solutions. This experience allowed me to refine my skills in creating functional and engaging digital experiences.

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  Nana Bianca

  Jan 2018 - Jan 2019

  UI/UX Designer

  As a UI/UX designer at Nana Bianca, I was responsible for designing websites and apps, working closely with various startups to enhance their digital presence and visual communication. In addition to creating visual layouts, I also focused on branding, ensuring consistency and impact. Notable startups I collaborated with include Hoopygang, Instal, and Tate, which provided me with the opportunity to apply and refine my creative skills.

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  Simple Booking Zucchetti Group

  Jan 2019 - now

  Digital Product Designer (UI/UX)

  As a sole designer, I am responsible for driving the UI/UX design process for the Simple Booking web and mobile applications. I work closely with developers, support teams, and product managers to address daily design challenges and introduce improvements that enhance user experiences. I oversee the creation and management of the design system to ensure consistent implementation of new features.My contributions have supported an annual growth of approximately 20% in both clients and revenue.Additionally, I actively participate in the design of key products for the Zucchetti Group, including Alexa for Hospitality, HotelBy, and 5 Stelle. I leverage my expertise to support the design of software solutions for other group companies, such as Vertical Booking and Ericsoft, contributing to the overall success of the organization. Show less