Asja Jusufovic

Experience

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  Freelance and student jobs

  Aug 1999 - Aug 2010

  Work Experience 1999-2007

  S Group (Duty Manager), Finso International (Consecutive Translator), Pre-Text (Translator), Berlitz Language Services (Receptionist and planner), Kuudeslinja (Ticket sales)

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  Flow Festival Oy (Ltd)

  Aug 2007 - Sept 2019

  Head of Cash Operations

  - Built and led the team of 15 people accountable for distribution and counting all cash during the 3-day festival with ca. 90.000 visitors per weekend. - Planned, established and improved activities for smooth operations during the years following the festival growth and popularity each year.- "The Nordic countries' coolest music festival" - Vogue US, 2017

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  Danske Bank

  Aug 2010 - Sept 2018

  Department: Debt Capital Markets, Corporates & Institutions- Strategy and Operations: Accountable for all over strategy for DCM roadshows and client events. Established procedures for roadshow planning and delivery. Revamped the brand reputation by standardising templates, printed material, graphics and communication style.- Stakeholder Management: The only internal and external point of contact related to the bank's DCM events; identified needs for local markets and investors; timely communications, allover coordination, risk and time management, problem solving of the urgent issues. - Cross-functional and cross-border communications: Strengthen communications and relationships between DCM local teams, Corporate Finance, Equites and Fixed income departments, that led to growth of sales, trading and client activity. - Deal and non-deal related company management roadshows: In close collaboration with DCM Origination, Syndicate, Sales, Analyst and Trading teams located in Nordic capitals and in London played a crucial role in bond issuance with extremely tight deadlines. Accountable for logistics, budget, creation of invitations, registration process and invoices.- International seminars and conferences, global investor calls, client social events: Successfully planned and executed a wide range of events with innovative topics in the Nordics and in Europe. Orchestrated team members, participants and speakers onsite. Show less Department: Danske Bank Markets Equities- Planned and executed annually ca. 300 different types of client events in the Nordics: company and investor roadshows, seminars, small group meetings, IPO arrangements, field trips and social events.- Solely responsible for the full process from communications, creation of client and speaker invitations, engagement with sales and analysts teams, logistics and post-event activities. - Translated, edited and distributed equity research material on a daily basis with tight deadlines.- Pitched Nordic and European listed companies for company roadshows and investor meetings.- Supported Analyst, Sales and Trader teams in achieving sales targets.- Corporate access, CRM data base maintenance, close collaboration with Nordic event teams. Show less

  • Global Roadshow and Event Manager

    Jan 2015 - Sept 2018

  • Event and Research Manager

    Apr 2014 - Dec 2014

  • Event and Research Coordinator

    Nov 2012 - Mar 2014

  • Service Advisor/ Daily Banking, Personal and Business Banking

    Aug 2010 - Oct 2012
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  KPMG Finland

  Apr 2019 - Aug 2020

  Communications Specialist

  - Accountable for internal and external communications for Financial Services, Sustainable Finance and Private Equity departments. - Content creation: By closely following industry trends, utilised the global research material by adopting and translating for the local market, and publishing via various external communication channels. Updated and maintained web pages with articles, blogs and graphic design. Improved the quality and frequency of the external newsletters for the target audience. Advised, guided and engaged experts in writing blogs and SoMe activities. - Internal communications: Produced articles and newsletters for internal channels on a weekly basis. Tightened collaboration between business lines that led to joint efforts in increasing the sales activity. Acted as trusted advisor for events team with innovative ideas and seminar topics.- Marketing campaigns via Oracle eloqua: Managed several marketing campaigns for targeted segmentation audiences; CRM maintenance; statistics; lead generation. - Brand awareness: Increased brand familiarity about company services among potential and existing clients that led to relationship building and new client relations.- Account-based marketing: Advised and coached industry experts in best practices during the planning of the communications and marketing strategy for one of the company's top Nordic clients. Show less

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  KPMG Denmark

  Sept 2020 - Aug 2022

  Marketing Manager

  - Partnerships/ Sponsorships Lead: Reviewed, negotiated and evaluated several partnership contracts to align with the strategy and business goals. Led several joint multi-channel campaigns to target new prospects, retain the existing clients, and to acquire new ones.- Events Lead: Updated the corporate events strategy; in charge for the full event management process (i.a. innovative agenda, invitations, speakers' pitch, landing page, registrations, communications, lead generation and post-event evaluation). Scaled the number of client events and introduced the new event formats. - Leadership: Led, planned and overseen all marketing and communication activities with two colleagues in the demanding business environment in Covid-19 during the 8 months absence of the head of department.- Reorganisation of marketing tools: Reviewed and redefined the purpose of several marketing systems, significantly reduced costs, and increased the efficiency. Project lead for implementation of the new marketing automation tool (Apsis One) and webinar software (GoToWebinar). - Business development: Project lead for the proposal tool (Templafy) to fit needs of each business line and to increase client activity. Simplified the process around client satisfaction surveys and RFP to match business goals. First introduced follow up, lead generation, data and statistics after each event. Refreshed trade show equipment for fairs and conferences, including the brand alignment, material, booth design, merchandise and promotion ideas.- CRM Management and GDPR: In conjunction with implementation of the new marketing automation systems, finalised compliance check of all existing clients' personal and sensitive data, improved the quality, and created segments for targeted campaigns. - Content creation: Translated and published relevant Thought leadership material on web sites. Developed the annual wheel related to the external client newsletters (tool, process, content and segmentation). Show less

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  Global Maritime Forum

  May 2023 - Dec 2024

  Project Manager

  - Successfully planned and executed GMF Annual Summit in Athens (2023) and in Tokyo (2024) - a strategic initiative gathering +200 global C-level executives from maritime supply chain. - Accountable for full coordination between internal and external stakeholders related to the event, logistics, project scope, project plan, internal workshops, site visits, risk and quality management, communications and evaluation.- Directed and guided project delivery team in a collaborative way to produce deliverables with tight deadlines. - Prepared and orchestrated team of +25 colleagues with their tasks and responsibilities onsite. - Liaised with internal and external service providers regarding the programme and logistics. - First introduced and developed: Speaker management process, side event process, internal evaluation plan, roles and responsibilities, annual external communication and content plan, team running order.- Established new inclusive processes, strengthen relationships between all stakeholders, improved team well-being , and communications related to the annual summit. - Onboarded new head of department and mentored a junior colleague. Show less