Mathilde KNIGHT

Experience

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  Saatchi & Saatchi

  Sept 2007 - Feb 2008

  ADVERTISING BRAND MANAGER ASSISTANT - Internship

  - Support in ad projects - Brief follow up. - Coordination between commercial & creative departments.- Budgets: Procter & Gamble: Pampers, Head & Shoulders/ General Mills: Old El Paso/ Sony Ericsson.

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  YSL BEAUTE

  Mar 2008 - Nov 2008

  PRODUCT BRAND MANAGER ASSISTANT - Internship

  - Analyzed monthly sales and explained variances (Benchmark, Sell out, panels analysis) - Coordinated the international launching of products, seasonal collection (Concept, packaging, communication).- Managed promotional events, and trade marketing offers for Middle East retailers.

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  Christian Dior

  Sept 2009 - Feb 2010

  PRODUCT BRAND MANAGER ASSISTANT - Internship

  - In charge of CRM program implementation, increase its performance & related training.- Analyzed “Sell In and Sell Out” to submit reports.- Created the new intern shop, managed stock, accounting, sales & Promotion.

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  Shiseido

  Mar 2011 - Dec 2016

  >40 Doors - 40 Beauty Consultants - 20 Client accounts – 16% of Global TR net sales- Visiting and developing stores to implement a retail plan in line with the sales strategy.- Build solid relationships with clients to drive revenue and grow customer accounts.- Responsible of Sell in & Sell out, stock analysis to maximize sales & profitability.- Participating to define regional Budget & follow it up.- Comprehending, interpreting and analyzing sales figures.- Driving performance by providing to the sales teams stimulating objectives.- Organizing events to push sell out, animate & create brand awareness. - Implementing regional or local contests, spiffs, incentives & product launches.- Handling marketing & promotional operations at POS.- Coaching, challenging and supporting Beauty Consultants.>Caribbean Accounts : IDF, Penha, DFA, Maggy's, Ultrafemme, Kirk Freeport, AS Cooper, …>Central America Accounts : WDFG, Wisa, Mufel, Motta, DFP, DFC, St Honore, Phoenix. Show less - Defined training strategy for Travel Retail EMEA, analyze results to ensure improvement.- Responsible for training Beauty Consultants (150 people)/Generic Staff/Airport Operators/ Field Supervisors) regarding product knowledge & selling techniques.- In charge of BC Coaching & Field Supervisors Program to evaluate performance, upgrade their skills, communication & commitment.- Created learning and innovative tools (E-Learning, leaflets, training supports, newsletters).- Developed marketing animations (ideas & conception).- Organized the Annual BC Seminar 170 persons/4 days and other Mini Seminars. - Participated in Press Event and sponsoring.- Responsible of training budget.383 KE Show less

  • KEY ACCOUNT MANAGER TRAVEL RETAIL AMERICAS, Central America/Caribbean

    Jun 2014 - Dec 2016

  • TRAINING MANAGER TRAVEL RETAIL EMEA

    Mar 2012 - Jun 2014

  • TRAINER TRAVEL RETAIL EUROPE & MIDDLE EAST

    Mar 2011 - Mar 2012
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  Groupe Clarins

  Jan 2017 - now

  Area Sales Manager Travel Retail Central America /Mexico - Cruise Lines - Airlines account + Northern USA Accounts at Clarins Group

  • AREA SALES MANAGER Clarins Travel Retail - North America

    Jan 2023 - now

  • AREA SALES MANAGER Travel Retail - South America /Airlines/Cruise Lines

    Jan 2021 - now

  • AREA SALES MANAGER - Central America/Mexico/ DFS/Cruise Lines/Airlines

    Sept 2018 - Jan 2021

  • AREA MANAGER Travel Retail - Caribbean & Central America

    Jan 2017 - Sept 2018