Taysir Koujan

Experience

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  Al Yamamah University

  Oct 2006 - Dec 2009

  Marketing and Communications Coordinator

  • Supported the Marketing team's initiatives with the planning, executing, and tracking of creative marketing strategy and programs such as email, event, digital, content marketing, ERP systems, and PR channels• Coordinated independently advertising, marketing, promotional activities, and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral• Assisted product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management; created, proofread, and edited copy for various marketing channels, ensuring a consistent voice• Managed relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness• Conducted strategic marketing research and analyzed market trends; evaluated and monitored campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports; measured and recommended findings to Marketing Team to assist marketing strategy and business development as well as to support the enhancement of brand image • Oversaw creation and delivery of press releases, newspapers, advertisements, and other marketing materials; ensured that brand engagement and messaging were consistent Show less

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  Turquoise Branding

  Jan 2010 - Jan 2012

  Account Manager

  • Built and maintained strong, long-lasting account management strategies; consulted clients on growth, strategic direction, and objectives; upsold services to existing clients including the largest telecom company in the MENA region• Developed sales and marketing strategy; negotiated and closed new contracts; maximized profit and creativity• Supervised and trained cross-departmental teams; wrote reporting and analyzed results; delivered improvements and final, retail and corporate product portfolios to clients Show less

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  ComeAndDo

  Feb 2012 - Jan 2013

  Operations Manager, Events and Marketing

  • Organized events together with Sales and Marketing departments; managed well-known events for top, internationally known agencies and business consultancies• Collaborated with external partners and vendors; ensured events were delivered within time and budget• Compiled and realized post-event evaluation reporting; strategized and planned upcoming events

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  TIME Entertainment

  Jan 2013 - Feb 2014

  Operations Manager, Events and Marketing

  • Planned and directed events together with Content Development, Sales, Fundraising, and the Executive team; delivered events within time and budget; enhanced brand awareness; performed customer profiling and secured new clients• Created post-event evaluation reporting together with Marketing, Finance team, and Executive team; strategized and planned upcoming events to enhance reputation and awareness • Ran business planning and operations of the first major entertainment “WWE” show in Saudi history; managed a budget of multimillions of royals with over 30 suppliers and 250 staff members Show less

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  Nithar

  Mar 2014 - Dec 2016

  • Restructured company for a higher efficiency level; decreased overhead costs; organized monthly training to ensure the highest level of satisfaction and consumer return; increased monthly revenue by 115% • Added new portfolio services including brand identity, creative marketing, public relations, and social media; increased revenue by 300%• Expanded client base in industries such as banking, sports, and entertainment; built local franchises to spread globally; brought international brands to the local market Show less • Oversaw day to day activities of client service and the creative department; provided training, logistics, and conducted performance reviews; boosted creativity and performance within the company• Led ongoing business relationships from the prospect stage through existing account management team; increased client satisfaction, profitability, and retention of each client; secured new partnerships• Collaborated with media relations, insights, and analytics departments; developed business-focused strategic direction; gained new revenue sources Show less

  • General Manager

    Mar 2015 - Dec 2016

  • Account Director

    Mar 2014 - Mar 2015
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  Health Water Bottling Co. Ltd. (Nova Water)

  Feb 2016 - Jan 2017

  Marketing and Innovation, Management Consultancy

  As a trusted partner, I provided digital transformation consultation, connecting solutions with impacts.• I created disruptive initiatives and repositioning strategies for a new product in an untapped category; my adopted initiatives increased revenue in drop-in market share within existing categories.• By leveraging grid analysis, I initiated change management, releasing two new categories and SKUs including packaging design, ATL, BTL, social media management, digital marketing, and activations. Show less

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  Aldaham_watches

  Feb 2017 - Mar 2018

  Marketing and Branding Consultant

  As a consultant, I headed the implementation of promotional sales literature, and ancillary materials for marketing & communication. • I directed the successful rebranding of 18 exclusive luxury watch brands.• I maximized brand awareness, media coverage, and tactical sponsorships for target audiences for a Public Relations firm, where I repositioned brand as a trusted customer-centric retailer.• To launch of a new eCommerce website and app I led the full product development lifecycle. Show less

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  Confidential

  Mar 2018 - Dec 2019

  Head of Marketing Innovation

  Here, I defined innovation need spaces, developed programs and projects that drove significant value. I steered a wide range of strategic innovation projects, gaining cross-functional inputs and alignment. • To position the brand and craft marketing plans, I capitalized on my storytelling skills for digital campaigns and outdoor awareness and repositioned and accelerated growth for multiple brands across the Fashion & Health Care industries.• By leveraging agile methodologies, I drove teams and external suppliers in product delivery to meet timelines thus accelerating client turnaround.• I spearheaded and launch of luxury tea brand engagement strategies that drove the product to sell out in the first week. Show less

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  EMKAN FINANCE | إمكان للتمويل

  Mar 2020 - May 2022

  In this role, I served as a product strategist for the financial portfolio, where I directed complex projects of work in support of products, enhancements, systems, and initiatives. • I owned the full lifecycle for the development of Personal Finance.• I was the key driver behind the achievement of the fastest growing financing company within my first year.• To drive the seamless digitalization of the company, I guided the transition from MVP to Vision 3.• Co-created Auto-lease, SME, Retail Finance, Buy Now Pay Later, and Credit Card divisions.• Undertook leadership of communication functions across Legal, Sharia, and Complaince departments ensuring all requirements we met.• I was the director for the development and maintenance of Risk Acceptance Criteria for all live products.• To generate new revenue, I diversified our portfolio, delivering new products within four financing categories in the 2nd year of business.• In partnership with the PMO and Technical teams, we crafted a system that aided products, developed new channels of delivery, accelerated processing time, enhanced the KYC standard, and reframed SOP's.Achievements:At Emkan Finance, during the establishment stage with a team of 20, I pioneered the disruption of the Personal Finance market, introducing innovative products that filled gaps in untapped segments. This resulted in a ground-breaking SAR 11.2 Billion in sales through the first year of operations, capturing over 48% of NBFI's market share. Show less Research, innovate, and develop products and services end to end.• Developed new products to complete the offering cycle and increase the portfolio by 60% from the previous year. Also, innovative products that have never been offered before and complete the offering ecosystem.• Restructured the products previously offered by the company to ensure they are ahead of the market and its competition and are compliant with SAMA, Sharia law, and the banking standard.• Co-managed the initiation, creation, and development of the new LOS & LMS from gathering requirements for the BRD to Signoff of SIT, UAT, and product delivery.• Consulted in building and operating the company marketing, products, MIS, sales, and business departments• Performed the first market watch, analysis, and study in the company and applied market testing and marketing planning to make sure that the product was accepted in the market by the end users. Show less

  • Head of Products and Development

    Jun 2021 - May 2022

  • Senior Product and Business Development Manager

    Mar 2020 - Jun 2021
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  Amlak International Finance Company

  May 2022 - now

  Associate General Manager - Product Development, Business Development

  As a Product Innovator, I serve as a key point of contact for internal and external stakeholders including 3rd party vendors, where I craft and guide the full lifecycle of disruptive fintech concepts that introduce new markets to legacy market dynamics. • Heading Products and their development• By cultivating cross-industry partnerships, I fostered a stronger focus on product building and customized offerings.• I provided crucial input into Product P&L, delivering data that drove key decision-making.• I owned requirements and user stories for digital channel development under the transformation programs.• Through the implementation of an innovation framework and think tank approach, I was able to maximize value.Achievements:- Launched multiple new products, resulting in a 60% portfolio expansion and securing the company's highest sales numbers and total assets under management in its history. Show less