Satish K.

Experience

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  Mu Sigma Business Solutions

  Nov 2009 - Sept 2011

  Part of advanced analytics delivery team serving the Customer Experience Measurement team of a leading technology company- Trainer in Mu Sigma University on statistical techniques - Linear & Logistic Regression

  • Senior Business Analyst

    Jan 2011 - Sept 2011

  • Business Analyst

    Nov 2009 - Dec 2010
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  Genpact

  Jan 2011 - Jan 2017

  Delivered Advanced Analytics Solutions,working closely with extended team in North America, primarily working with CPG/Retail clients:- Customer, Store & Trip Segmentation- Private Label Portfolio Design & Omni Channel Performance Analytics- Propensity Modeling for efficient customer targeting to acquire/reactive/incent existing shoppers- Successfully measured performance of A/B Testing (Test & Learn) pilots to evaluate Sales lift on account of in-store changesSelected as a Protege to the Chief Science Officer working on problems in the AI/ML space Show less

  • Analytics Manager

    Jan 2013 - Jan 2017

  • Assistant Manager

    Jan 2011 - Jan 2013
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  Boston Consulting Group (BCG)

  Mar 2017 - Jan 2020

  Analytics Lead

  Key projects:- Detailed Data Assessment Exercise carried out for largest retail chain in South-East Asian market to build a “Single Customer View” via integration of disparate sources of data- Customer Segmentation for precise targeting of Customers (for a leading Indian Media & TV Company) & understood drivers of subscription for a mobile app-based product, resulting in pricing optimization of a personalized OTT subscription- Trade Spend Management Analytics dashboards built for the Sales organization (of a leading Indian Alco-Bev manufacturer) in PowerBI, enabling real-time decision making,- Led a 5-member team developing analytics-driven Omni channel transformation strategies for a leading US casual wear retailer- Show less

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  Hudson's Bay Company

  Jan 2020 - Oct 2021

  Lead Analytics delivery across 20+ member CRM/Marketing Research and Insights, Planning, Supply Chain Analytics functions for Hudson’s Bay India Lead CRM/ Marketing Analytics Across Saks Fifth Avenue, OFF5, Hudson’s Bay banners

  • Head of Analytics, Hudsons Bay India

    Oct 2020 - Oct 2021

  • Senior Manager Marketing Analytics

    Jan 2020 - Oct 2020
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  Tredence Inc.

  Oct 2021 - Apr 2022

  Delivery Lead
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  Fractal

  May 2022 - Jan 2025

  Sr Director (Principal Consultant) - Retail/CPG Consulting

  • Lead Consulting and Advisory support for existing and new accounts, liasing with the Sales, Delivery & Capability organizations to build analytical solutions and responsible for conceptualization and design of all aspects of the solution from Stakeholder/org research, timelines, technical components, cost & effort & Proposal build outs.• Led Delivery across multiple engagements - Supply Optimization & DCOM , Global MMM program management Data landscape assessment & BI Dashboard Global rollout, Customer Analytics Roadmap Development Price/Promo engine buildout for a specialty retailer etc• Developed critical processes to establish an engine of scale & build out foundational capabilities for the organization– e.g Analytical Maturity Frameworks, Go to Market Vault/ sales docket for reusable assets, solution demo buildouts for key capabilities (e.g Customer personalization solution, GenAI powered insights assistant, price & promo optimization scenario simulator etc) and retail capability website development and overall presence on industry platforms and initiatives (forums, conferences etc) to boost brand recognition and value Show less