Andrew Thebetsoeu

Experience

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  Tread and Miller

  Nov 2018 - Jan 2019

  Retail Sales Assistant

  *Responsible for merchandising*Consulted customers with enquiries*Guided customers till the point of sale*Responsible for stocktaking*Managed conflicts with calm and assertive attitude*Made recommendation to customers based of their needs and explicit knowledge of product*Exceeded daily sales targets

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  Digital Loop Agency

  Jul 2020 - Sept 2021

  Head of Performance and Online Operations
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  Ark Tech Solutions

  Apr 2021 - Oct 2021

  Search Engine Optimization Specialist

  *Develop optimization strategies that increase the company's search engine results rankings*Understanding of search engine algorithms and ranking methods*Experience with SEO industry programs, such as Google Analytic, Google Search Console*Comfortable analyzing high volumes of data on a daily basis*Able to complete competitive analysis of other companies within the industry*Familiarity with WordPress or other content management systems*Research SEO keywords to use throughout the company's website and marketing materials*Set measurable goals that demonstrate improvement in marketing efforts*Monitor daily performance metrics to understand SEO strategy performance*Efficiently communicate with other marketing professionals to align goals*Collaborate with others within the marketing department to manage SEO strategy*Write compelling and high-quality website content, including blog posts and page descriptions*Update content and website links for maximum optimization and search engine rankings*Experience in a fast-paced environment. *Consulted clients to identify their customer needs and design website that implement their goals.*Execute analysis, Search Engine Optimization (SEO), and deliver a digital marketing solution to gain more revenue while optimizing usability.*Targeted usability issues and end-user pain points for web applications, services, and tools.*Defining testing parameters, and prepared low-fidelity prototypes. Show less

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  BOnline Limited

  Sept 2021 - Sept 2022

  SEO Account Manager & Strategist

  * Study industry trends and current SEO and content strategy knowledge to stay ahead of the competition.* Leverage the company’s SEO platform to identify customer pain points and translate them into opportunities.* Deliver SEO knowledge and recommend strategic improvements to potential customers.* Support peers with industry-specific strategies to approach accounts.* Research ongoing SEO industry updates and present findings in weekly team meetings.* Perform SEO Audits to report on current organic content performance, evaluate underperforming content, and determine the appropriate direction for the content (rewrite, redirect, or remove).* Provide new content recommendations and key SEO improvements using Google Search Console, Google Analytics, and Data Studio.* Perform keyword research to grow and manage targeted keyword portfolio while seeking new content opportunities and themes.* Audit internal linking regularly to improve search visibility for high-value pages and monitor daily site ranking performance, focusing on increasing and defending our positions.* Analyze technical SEO daily crawls, via SEMrush, SF, Moz, and Ahrefs, to identify and help fix issues. Show less