Alessandro Saturni

Experience

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  Fralema SRL (Ho.Re.Ca.)

  Oct 2012 - Oct 2014

  Sales Representative

  - New strategic clients mapping and priority analysis in the Ho.Re.Ca sales channel- Client Portfolio Management of 100 buyers. Acquisition process includes promotion, negotiation, sale, order, data collection, CRM report - Modelling, monitoring and improvement of a Sales Representative Group productivity in their networkOra: http://www.fralema.it

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  LookLike App

  Dec 2014 - Nov 2016

  Co-founder

  Co-Founder of start-up to develop a smartphone app with an e-commerce system. Looklike is a platform able to advise people in the purchase of their clothing. Looklike matches demand (consumer) and offering (merchants) in the fashion industry through a specific algorithm based on customer preferences.Thanks to this experience I learned app design, business and technical requirements definition and the importance of market analysis, planning and staff coordination.(http://www.looklikeapp.it) Show less

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  Accounting and Audit Firm

  Sept 2016 - Dec 2017

  Accounting/Performance Controller - Part-Time

  - Internal Control System assessment and administrative-accounting standard procedure development for Private Health Provider- Organisational chart design and analysis of cost centres, performance economic data, KPIs and economic-financial annual/half-yearly data

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  PwC

  Apr 2018 - Jan 2019

  Process Analyst & Performance Controller

  - Office workers interviews, legislation assessment and As-Is process design- Gap analysis, discuss improvement interventions and To-Be process design for a new leaner and safer Information Support System- Performance Controller with a Time-driven Activity-Based Costing method: analysis of variance between budget and annual/quarter consolidated cost statements- Development and illustration of economic targets and KPIs for each centre of responsibility

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  Volkswagen Group Italia S.p.A.

  Apr 2019 - Aug 2019

  Market Analyst

  - Data analysis for Business Fleets Market contracts/orders (Brand Volkswagen)- Monitoring KAM's activities, goals and report on dealers’ network through Salesforce CRM software- Support in CRM scope definition in terms of data integration and features

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  JAKALA

  Sept 2019 - Jun 2021

  Senior Advisory Consultant

  - Managing relationships with different stakeholders to assess the as-is customer journey and design the new customer satisfaction monitoring system and improve CEX- Strategy, execution and project management of Customer Engagement/Loyalty/Incentive campaigns - Marketing campaigns monitoring and KPIs reporting through analytics tools

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  Enel X

  Jun 2021 - now

  Global Product Marketing

  - Supporting countries in new business models implementation (eg. Super Formidabile Auto): negotiation of strategic partnerships, developing business cases and marketing mix, PMO- Global customer journey design liaising with relevant global units to support countries in the deployment and promote customer experience excellence culture, by continuous improvement and best practice sharing- Global marketing plan definition (market and competitive analysis, positioning, go-to-market strategy) and supporting countries in executing of global plans and projects (eg. digital engagement tool, bundle offers, events, data analysis) Show less