
Timeline
About me
Here to help you live healthier | Founder @ Keffy
Education

Thapar institute of engineering and technology
2014 - 2018Bachelor of engineering - be electrical, electronics and communications engineering overall gpa: 9.21/10Activities and Societies: Took part in various technical, social and business events throughout the under graduation degree. I held the following positions: Chief Economist, Economics Club; Executive Member, Fine Arts and Photography Society; Volunteer, Pratigya Welfare Society. - Core modules: Analog and Digital Electronic Circuits, VLSI Design, HDL Based System Design.- Programming Modules: Computer Programming, Internet and Java Programming, Data Structures and Algorithms.- Mathematics Modules: Mathematics – I, II, Numerical and Statistical methods, Optimisation Techniques.- Humanities Modules: Engineering Economics, Human Values and IPR, Innovation and Entrepreneurship, Business and Technical Communication, Organisational Behaviour.

Imperial college business school
2019 - 2020Master of science - ms financial technology distinction, dean's list for academic excellenceActivities and Societies: Student Leadership Positions: - Student Staff Committee (SSC) - Academic Leader, - Student Ambassador - MSc Financial Technology, - India Business Club - Vice-President. Core Modules:- Investments and Portfolio Management- Financial Econometrics in R/Python- Blockchain and Applications- Big Data in Finance- Accounting and Corporate FinanceElectives: - Advanced Corporate Finance- Text Mining in Economics and Finance- Entrepreneurial Finance- Innovation and Strategy in FinanceCertificate Courses:- C++ for Finance- VBA Awards:- Dean's Community Award for Improving Society- Accoladed on… Show more Core Modules:- Investments and Portfolio Management- Financial Econometrics in R/Python- Blockchain and Applications- Big Data in Finance- Accounting and Corporate FinanceElectives: - Advanced Corporate Finance- Text Mining in Economics and Finance- Entrepreneurial Finance- Innovation and Strategy in FinanceCertificate Courses:- C++ for Finance- VBA Awards:- Dean's Community Award for Improving Society- Accoladed on the Dean's List for Academic Excellence Show less
Experience

Thapar institute of engineering and technology
Feb 2015 - Dec 2017Worked as the Chief Economist for the period and helped organize events such as 'Mock IPL auctions' and 'Wolf of Dalal Street' Worked as a Photographer and took part in the flagship event 'Kaleidoscope'.
Co-Convenor, Econ Club
Aug 2015 - Dec 2017Executive, Fine arts and Photography Society (FAPS)
Feb 2015 - Dec 2016

Texas instruments
Jan 2018 - Jul 2019- Gained an understanding of verification methodology, simulation tools, programming languages- Automated the Verilog code generation of various design blocks by writing Perl, Python scripts - Created Excel spreadsheets to track regression results and perform an intense reconciliation process- Aligned across different teams ranging from Design, Analog, Validation and Verification- Carried out tasks related to Register Verification, UNH Test Suite Compliance, Verification Signoff, Bugs Closure, Gate Level Simulation, Dynamic Verification and Formal Verification. Show less
Design Verification Engineer
Jul 2018 - Jul 2019Digital Design Intern
Jan 2018 - Jun 2018

Imperial college business school
Sept 2019 - Jan 2021Analysed data for a Railway Bond Credit Rating project under the supervision of professors from Imperial College Business School and Università di Bologna Assisted faculty with the delivery of lectures in a multimodal teaching approach as well as supporting and enhancing the students’ educational experience by preparing, offering technical support, communicating, and record-keeping for the multimodal classes Engaged with prospective students on online platforms, events and meetings, assisted the recruitment team at events by representing the course at on-campus and off-campus fairs, participated in student Q&A panels, and networked with candidates at information sessions Took on the leadership for the Club and implemented a strategy for the entire academic year aligning my vision with that of the Business School, managed club expenditure, and generated networking opportunities for the club members Acted as an intermediary between the students, faculty, and programme team to continually maintain and improve academic and administrative standards, and the quality of academic experience
Research Assistant
Dec 2020 - Jan 2021Multimodal Co-pilot
Sept 2020 - Dec 2020Student Ambassador
Oct 2019 - Oct 2020Vice President - India Business Club
Feb 2020 - Aug 2020Student Staff Committee - Academic Leader
Sept 2019 - Aug 2020

Mishipay
Jan 2021 - Apr 2022- Conducted extensive market research across geographies on MishiPay’s innovative retail technology solution featuring Scan, Pay & Go technology and devised a Go-To-Market strategy considering MRR, ARR and Gross Transaction value for Grocery, Convenience, Fashion, and Accessories market for Investor pitches and financial decks increasing market penetration by 30% within one year- Landed two customers by pitching MishiPay’s Order Ahead solution and facilitated until launch, thereby, adding £30,000 in ARR- Designed a Return-on-Investment calculator and performed a sensitivity analysis for determining retailer’s and MishiPay’s profitability to streamline the sales process thereby increasing B2B conversion by 20%- Built Excel dashboards and financial models from Series B round until IPO by forecasting revenue, profitability, costs, required funding, capitalisation table, and valuations over the years for venture capitalist deep dive sessions Show less - Engaged closely with the international sales team to show prospects how MishiPay’s Scan, Pay & Go solution works with their technical systems by explaining integrations and customising the proposals, thereby achieving a 50% reduction in sales cycle and generating an annual recurring revenue of £100,000, hence, leading to a promotion within 6 months due to exceptional performance- Liaised closely with the Project Delivery, Engineering and Product teams to provide pre-sales technical assistance and product education to facilitate seamless product build and integration- Governed MishiPay’s technical partnerships with vendors such as Zebra Technologies by carrying out technical presentations and negotiated partnership agreements to ensure MishiPay’s profitability Show less
Financial Analyst
Jun 2021 - Apr 2022Junior Sales Engineer
Mar 2021 - May 2021Sales Engineer Intern
Jan 2021 - Feb 2021

Keffy
Jun 2022 - nowFounder- Triumphantly introduced 7 groundbreaking products in India, showcasing advanced capsuletechnology including pellets in oil capsules

Go city®
Jul 2022 - now- Led a team of analysts in executing pricing experiments, measuring price elasticity for profitability incompetitive markets. Result: Optimised pricing strategies leading to a 25% boost in product salesand a continuous increase in daily contribution margin- Utilised regression analysis to predict attraction passes sold in London within a 5-point precision,leveraging historical data including marketing spend, demand signals, macroeconomic factors, andflight recovery thereby optimising CPA and increasing profitability by 10%- Successfully implemented a robust Sales-to-Demand ratio for all Go City products. Meticulouslytracking demand signals and flight recovery data led to enhanced precision in sales forecasting,optimised product availability, and agile adjustments in marketing spend, thereby increasing marketshare in our New York and London markets by 15% and an incremental revenue of $1 million.- Utilised effective time management strategies to fulfill responsibilities at both Go City and Keffy,ensuring high performance in both roles Show less - Transformed budgeting: Integrated trading teams' revenue projections, reducing update time fromdays to seconds. Result: Efficient financial planning, saving valuable time for the CFO, reconciliationtime by 30% and £20,000 in savings- Engineered a dynamic retention dashboard, amplifying data-driven decisions. Tracked diversecustomer segments, analysing attributes like AOV, CLTV and time to repeat, predicted behaviourand tailored campaigns, achieving a 15% improvement in overall retention effectiveness- Revolutionised pricing for Go City's diverse city portfolio by implementing variable pricing based oncustomer usage, cutting pricing time from months to days and finely balancing sales and productpricing. Result: Streamlined processes, fostering agile decision-making and successfulimplementation. Tracked performance throughout the year for continuous optimisation- Led a team of six students from Imperial College London to develop the go-to-market strategy for GoCity’s social media platforms, website and app UI/ UX, and on-ground marketing activations bypartnering with US attractions enabling a new revenue stream for Go City leading to £500,000 inincremental revenue within six months Show less
Senior Analyst
Jul 2023 - nowAnalyst
Jul 2022 - Jul 2023
Licenses & Certifications
- View certificate

Building a business presence with facebook marketing
CourseraNov 2020 - View certificate

Brand marketing and seo tools using wix
CourseraNov 2020 - View certificate

Create a business marketing brand kit using canva
CourseraNov 2020 - View certificate

Develop a company website with wix
CourseraNov 2020 - View certificate

Google ads for beginners
CourseraNov 2020 - View certificate

Use mailchimp to build an e-mail marketing campaign
CourseraNov 2020 
Visual basic for applications (vba)
Imperial college business schoolJul 2020
C++ for finance
Imperial college business schoolJun 2020- View certificate

Introduction to crm with hubspot
CourseraNov 2020
Honors & Awards
- Awarded to Paras AroraDean's List for Academic Excellence Francisco Veloso Nov 2020 Accoladed for outstanding performance in academics by scoring above 70% and for being within the top 10% of the cohort.https://www.imperial.ac.uk/business-school/about-us/meet-the-dean/deans-list/
- Awarded to Paras AroraDean's Community Award for Improving Society Francisco Veloso Jul 2020 For excellence in student leadership over the twelve months at Imperial College Business School and for starting a student-led fundraiser for Imperial College London's Covid-19 Response Fund.https://www.imperial.ac.uk/business-school/about-us/meet-the-dean/awards/
- Awarded to Paras AroraTexas Instruments Global Recognition Award Texas Instruments (India) Pvt. Ltd. Mar 2019 A Texas Instruments global employee recognition to acknowledge value, commitment and unique experiences and ideas of employees. I was awarded this award for finding critical design bugs and innovative solutions to the problems presented during the design cycle.
- Awarded to Paras AroraThapar University Merit Scholarship 2017 Thapar Institute of Engineering and Technology Oct 2017 Was awarded Thapar University Merit Scholarship, 2017 for being amongst the top 10% students for the year 2017.
- Awarded to Paras AroraThapar University Merit Scholarship 2016 Thapar Institute of Engineering and Technology Oct 2016 Was awarded Thapar University Merit Scholarship, 2016 for being amongst the top 10% students in the year 2016.
Volunteer Experience
Mentor
Issued by Thapar Institute of Engineering & Technology on Sept 2014
Associated with Paras AroraStudent Fundraiser Volunteer
Issued by Imperial College London on Jun 2020
Associated with Paras Arora
Languages
- enEnglish
- hiHindi
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