Alistair Shields

Experience

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  Salty Popcorn

  Jan 2013 - Jan 2017

  Film Reporter

  Conducting red carpet interviews with film's brightest talent and contributing reviews to upcoming movies. Highlights include:• Interviewing Guy Pearce and Robert Pattinson on the red carpet for ‘The Rover’, David Michod’s first foray into the director’s chair since the critically acclaimed ‘Animal Kingdom’• Continuously honing my writing skills while reviewing some of the most highly anticipated films coming to screen, like Chris Rock's 'Top Five' and box office sensation '22 Jump Street' • Meeting with a host of high profile artists on the carpet of 'Straight Outta Compton', including producer Ice Cube and main star O’Shea Jackson, Jnr. Show less

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  Ogilvy PR Australia

  Feb 2014 - May 2015

  Account Executive

  Account Executive, September 2014 – May 2015Account Coordinator, February 2014 – September 2014Responsible for the day-to-day running of a myriad of accounts, including KFC, Ford, IHG and Huggies, having joined as an Account Coordinator straight after completing a two week internship. Some highlights included:• Playing a key role in major projects from concept to delivery, including leading the award winning KFC Newsroom and helping coordinate events and activations like the launch of Ford’s remodelled Territory nameplate. • Establishing a wide network of contacts through day-to-day communication with high profile influencers and journalists• Gaining experience in all key aspects of account management, including client strategies, proposals, presentations, budgeting and invoicing• Developing a strong understanding of the social landscape, from content creation to community management Show less

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  REBORN

  Aug 2015 - Feb 2016

  Senior Social Content and Community Manager

  Responsible for overseeing, moderating and developing social content for Lion Co, Midori, Independent Brands of Australia (IBA) and Yoplait. Highlights include;- Client lead for International Brands Australia, coordinating and managing over 20 household liquors relationships- Social strategy development to drive leading growth and customer awareness across social channels- Leading brand sponsorship discussions (Nova 96.9 & KFC Big Bash League) and integration with digital platforms Show less

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  History Will Be Kind

  May 2016 - Jan 2018

  Communications Manager

  Communications Manager at 2017 'PR Agency of the Year', helping build relationships between brands and consumers through a holistic marketing approach. An integrated role that combines social media, digital marketing and public relations. Responsible for driving new business and consulting on best practice for digital marketing and social media communication. Highlights include;- Negotiating, delivering and maintaining project agreements to a total yearly value of ~$500,000- Achieving +17.5% in National Sales with 49 million impressions for X-Men campaign- Leading Flordis natural healthcare from no social presence to 1st in industry social engagement and reach, 2nd in market share Show less

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  Freelance, self-employed

  Jan 2018 - Feb 2021

  Brand Manager (Social / Digital)

  - Global Digital Strategist & Content Producer, Soho Flordis International (12-month contract)- Strategist and Community Manager, ENERO Group (3-month contract)

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  FLARE Consultants

  Jan 2018 - Sept 2019

  Founder

  FLARE stands at the forefront of social media and digital communications, to encourage market parity through creativity, ingenuity and innovation. We build, craft and facilitate bespoke training courses for brands, to help bridge the gap between potential performance and available capital / human resource. Our mission is to teach and be taught, so that weakness becomes strength and uncertainty opportunityResponsible for founding the company and helping upskill businesses in their digital and social media capabilities. Highlights include;- Digital transformation of worldwide pharmaceutical operating in over 30 different regions- Helping build the strategic and social capabilities of global agencies operating in New York & Australia- Coordinating and facilitating training for social media platforms across international markets (e.g. Jordan, Poland, Malaysia and more) Show less

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  Coca-Cola Amatil

  Sept 2019 - Dec 2020

  Brand Manager

  Responsible for supporting the strategic growth of the world’s third largest brewer in Australia, through effective brand management and market execution. Highlights include;- Growing the Molson Coors Beverage Company portfolio to 1M+ Standard Cases a year- Achieving +34% in National Sales with the ‘Miller Design Lab’ campaign- Delivering portfolio growth during COVID while managing budget cuts to support continued business performance

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  Heineken Group Australia

  Feb 2021 - Jul 2021

  Marketing Manager

  Drinkworks (part of Heineken Group) is a sales and marketing company focused on the development of a carefully selected portfolio of premium beer and cider brands within the Australian market.Responsible for delivering strategic growth of Australia’s largest cider portfolio (Strongbow, Orchard Thieves, Monteith's Cider, Little Green and Bonamy's) through effective brand management and market execution. Highlights include;- Leading #1 cider portfolio in Australia, with 1.5M+ Standard Cases (9LE) a year- Managing the re-launch of the world’s #1 Cider and #2 in Australia (Strongbow)- Working with the world’s 2nd largest brewer (Heineken) in delivering local market activations that deliver business growth Show less

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  WooliesX

  Nov 2021 - now

  Marketing Manager / Product Owner / Agile Team Facilitator

  Responsible for driving member trade of Australia’s #1 loyalty program through connected member strategies and campaigns. Highlights include;- Delivery of first through-the-line campaign for Everyday Rewards with $52.1m uplift in member value per annum- Brand & Marketing team lead / facilitator across ‘Program Marketing’, ‘Portfolio Value’ and ‘Member Trade’- Campaign lead of member trade and seasonal events (e.g. Boost Your Budget, Christmas and Easter)

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  VILLA Vodka

  Jan 2023 - Jan 2024

  Co-Founder & Executive Director

  An Australian-based spirit company founded in Sydney’s Northern Beaches and committed to sharing a difference, donating to those in need with every bottle sold. Sold in 2024 after launching in 2023.Responsible for founding the company and leading all business activities; including brand development, business strategy and market execution. Highlights include;- Creating the brand and supporting guidelines to give it a distinct position within the market- Leading business development and startup growth with 10+ stockists- Securing partnerships with SurfAid, 2DayFM and Vonu beer within 6 months of launch Show less