Sami Ullah

Experience

• 

  Quarks

  Jan 2006 - Jan 2007

  Co Founder

  Co founded IT firm, we provided software development services, web development, brand management

• 

  NADRA

  Jan 2007 - Oct 2007

  Assistant Manager

  NADRA is a government organization of Pakistan, which issues National Identity Cards and Passports to Pakistani citizens. Was head of the center. Managed the team of 30 1. Implemented face and finger print recognition software.2. Database & Network Administration at center3. Troubleshooting of NADRA software.4. As the head of the NSRC responsible to manage the complaints of Customers.5. Customer Service.

• 

  Pakistan International Airlines

  Nov 2007 - Jun 2016

  Senior Web Developer

  Joined PIA as a Management Trainee Officer and became a integral part of PIA’s Brand Managementteam. I have been actively involved in all kinds of projects such as promotional campaigns, sponsorships, web managementand branding activities of the organization.1.Head of web team of Brand Management; developed, implemented and managed the corporatewebsite and intranet sites.2.Worked closely with SABRE to develop custom web reservation system.3.Responsible for launching and monitoring corporate and product based campaigns which cludepromotion on various ATL & BTL, mediums include Television, social media, radio and newspapers(-media planning)4.Created evaluation criteria for the attainment of vendors /PR/ AD agencies to manage Advertisingand branding requirements.5.Responsible for managing social media pages and promotional campaigns of PIA's SBU's such as PIACargo, PIA Speedex, PK MRO, PIA investments etc. Assuring that each promotional venue used have proper Brand code followed respectively for each SBU6.Providing marketing support to PIA domestic and international stations7. Selection of vendors to provide corporate giveaways for executives, the contracts usually exceeding more than $ 200,0008.Working closely with the product development team of passenger sales to plan marketing andBrand strategies best suited for respective regions.9.Responsible for publication of annual reports; including selection of printing agency, designing andworking closely with finance department, also organized Annual General Meetings10.Evaluation and execution of sponsorships ensuring brand visibility and brand building.11.Managing corporate events in Pakistan domestic and international stations. These events includeinaugural flights, PIA sponsored sport events, Fashion shows, concerts and charity events. Show less

• 

  Cityscape

  Sept 2015 - Apr 2016

  Project Consultant/Marketing

  Joined the team as a freelance consultant for Cityscapes(http://www.cityscape.com.pk), builders and developers, Following were my main tasks1. Set up of PMO office2. Development of Marketing plan and recruitment of marketing team3. Brand development and campaign management(print ads/TVC/Online marketing)

• 

  Pakistan International Airlines

  Aug 2016 - now

  Assistant Manager