FREDERIC ROY

Experience

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  Guerlain

  Jan 1999 - Jan 2000

  Marketing and merchandising project manager

  • Creation of a Data Base for the retail marketing actions • Management of retailers such as Douglas

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  Umanis

  Jan 2000 - Jan 2003

  Consultant and BI trainer in Europe (Portugal, France, Italy, UK)

  • A 2 years European mission for implementing SAP in Mars company (snack, pet care, food) • Business Intelligence (BI) trainer for IT users : SFR, Bouygues, Vivarte, Crédit Agricole, Unilever

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  SQLI

  Jan 2003 - Jan 2004

  Consultant in IT and eMarketing leader in Strasbourg

  • Marketing for web sites: Conseil Départemental de Moselle • Functional specifications / Data Base definitions and BI expert: Mairie de Besançon, CPAM 67, Musées de Franche Comté, Thiriet

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  Würth France

  Jan 2004 - Jan 2008

  Marketing manager

  • Cargo division : 1st Cargo division in the group• Member of the management team and management of 7 people: product managers/sales manager• Definition of the marketing mix of the Cargo/Automotive division (Agri-Market, Carriers, Public Works)• Responsibility for a product portfolio of more than 17000 references for the 400 salesreps of the division• Assignment as Key Account Manager

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  Automobile Club Association (French headquarter)

  Jan 2009 - Jan 2015

  Marketing and Sales Director

  • Responsible for marketing and communication of the first drivers’ association in France • In charge of the sales network (10 sites), the development of the Club and the partnerships (Michelin, Avia, Dekra, Vinci…)• Management of a team of 25 people (business managers, sales manager, marketing team)• Member of the board of directors• Development of customers B2C & B2B • Responsible of the digital marketing (websites and mobile applications)

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  Frédéric Roy conseils

  Jan 2015 - Jun 2018

  Consultant in strategy, sales, marketing and IT

  Different assignments for small and medium-size companies in AlsaceMain client (2017/2018) : IDEEMATIC – Digital agency, StrasbourgSales director• Responsibility for developing the business• Main contract with French Federation of the building to equip artisans with management tools

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  EM Strasbourg Business School

  Jan 2015 - Jun 2019

  Marketing teacher

  Marketing and Branding teacher at EM Strasbourg (Business School)

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  Grand E-nov, l'Agence Régionale d'Innovation du Grand Est

  Jun 2018 - Jun 2019

  Marketing, Sales and IT Manager

  Member of the directors board Team management: marketing, communication, sales and ITEvents Management: launch of the agency, industry 4.0 fair, innovation award

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  AICELLO-HARKE GmbH

  Jan 2020 - now

  Head of the Business Unit Boselon, Fixelon & Clean Products in Europe.- Boselon: VCI films to protect all mechanical parts from rust during storage or transportation- Fixelon: thermal adhesive films. Fixelon is a heat plasticity film that can be used for fusioning different kind of materials- Clean Products: Clean Containers and HYPERCLEAN™ PE-film are capable of storing ultrapure chemicals or devices used by the semiconductor, pharmaceutical, medical and other industries where sustaining high purity of the contents is absolutely crucial.Harke Group: as an internationally acting marketer and distributor in the field of chemicals – chemistry, pharma, food, cosmetics and imaging – HARKE GROUP opens industrial sales and supply markets for its customers and suppliers in Europe and worldwide. Beyond that the company group offers affiliated contract packing and contract manufacturing as well as extensive services. The business unit HARKE PackPro (Packaging Products) offers individual packaging solutions for the protection of your products: - Are you producing valuable, sensible, highly pure chemicals that have to be protected against contamination? - Are you producing innovative detergents or cleaning agents, which are to combine design and functionality? - Or are you producing metall products that have to be protected against corrosion? We offer you in either case multiply packaging soloutions. From clean containers, that are produced in a controlled atmosphere, via high -grade anticorrosion films, which allow you to efficiently protect your various metal parts against corrosion, up to watersoluble, biodegradable PVAL-films for your detergents or cleaning agents - our products are famous for their quality. If you are interested in novel, innovative packaging possibilities, we would be glad to receive your inquiries. Show less

  • Business Unit Manager Europe

    Nov 2022 - now

  • Business Unit Manager Europe

    Jan 2020 - Nov 2022