Nathaniel Ligbago

Experience

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  Dinamik Associates

  Jan 2007 - Jan 2009

  Managing Partner

  Human Capital Content Development and Publication of Millionaire Teknology - Nigeria's First Mindset Development Magazine.

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  Poise Nigeria Limited

  Dec 2009 - Apr 2013

  Asst. Manager, Business Development

  Designed and executed strategic business development activities that included market research, proposal development, client relationship management and key account management leading to successful marketing and sales of Poise Nigeria’s open and in-plant of training programs for business executives. A reliable team player whose contributions led to meeting and exceeding team’s financial targets on several occasions. Accomplishment: Co-designed and developed Poise’ Annual International Conference on “Professionalism Revolution in Nigeria-The Beginning”, used as an annual marketing tool at the beginning of every year, as well as marketed and successfully sealed multi-million naira training deals with various new and existing clients. Also, was instrumental in bringing about dynamism and focus into the marketing department. Show less

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  Realty Point Limited

  Jan 2014 - Apr 2015

  Business Development Manager

  Managed the day-to-day operations of Prime Exchange Limited (a Subsidiary) via strategic leadership and activities that led to over 65% increase in revenue through aggressive multi-level marketing and customer relationship management. Implemented integrated online and offline marketing activities that led to increased interaction between Prime Exchange and her team of networkers. Accomplishment: Designed and Executed “Refer-2-Earn”, a referral reward scheme targeted at boosting marketing and sales activities through the productive engagement of new and existing customers in the sales and marketing various Prime Exchange Limited’s products and services. Show less

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  CleanAce Drycleaners & Launderers

  Aug 2015 - Apr 2016

  Head, Marketing & Sales

  Designed and executed target-driven marketing activities for increasing monthly sales and maximising growth opportunities, as well as articulating ideas for populating the CleanAce Membership Club. Also responsible for managing CleanAce’s social media platforms and outdoor marketing campaigns.Accomplishment: Successfully conceived and planned ‘CleanFriday’, a sales promotional campaign that increased CleanAce Drycleaner & Launderers November sales by 5%, the highest monthly sales and cash turnover in the year 2015. More so, was part of the team that designed and executed a strategic SWOT Analysis for repositioning and putting CleanAce Drycleaners & Launderers on the path of Industry Leadership, Operational Excellence and Quality Service Delivery. Show less

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  Equipment Hall Limited

  May 2016 - Apr 2020

  Marketing Manager

  Defining, executing and managing annual marketing activities for Equipment Hall (Lagos & PH), towards promoting the company’s brand; creating sufficient awareness of Equipment Hall’s products and services amongst her target market segments – corporate & retail, and achieving other key business objectives using appropriate marketing communications and channels. Also responsible for creating and managing and driving B2C sales through e-tail and exhibitions. Accomplishment 1: Planned and executed a Global Demand Generation Campaign for DellEMC Precision Mobile Workstations. Accomplishment 2: Conceived, designed and executed the #OneFamliyOnePowerCube Marketing Campaign – A value proposition campaign aimed at making the PowerCubes Surge Protectors range part and parcel of every family in Nigeria. Show less

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  Laterna Ventures Limited

  Jul 2021 - Dec 2021

  Marketing Communications Manager

  Using insights generated from business data to craft creative campaigns and strategies that deliver good ROIs.

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  CMC Connect LLP (Perception Consulting)

  Apr 2022 - now

  Consultant Business Transformation and Acceleration

  Driving mission critical areas such as Business Positioning, Business Innovation and Business Development.