Marco Von Prondzinski

Experience

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  Nuit Des Contes

  Sept 2013 - Sept 2013

  Event Photographer
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  Touring Cars Motorhomes

  Oct 2014 - Dec 2014

  Marketing Consultancy Project

  • Developed a Marketing Plan intended to seek new growth opportunities by expanding in different European marketsthrough the use of a franchising model• Analyzed and evaluated data regarding each market characteristics, competitors, target clients and potential partners to thefranchising model

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  Premium AEROTEC GmbH

  Feb 2015 - Jul 2015

  International Supply Chain Management Intern

  • Analyzed and monitored supplier’s performances with a focus on production and delivery• Coordinated several departments during a supplier and production Cut-Over phase• Designed and administrated an interactive suppliers database

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  Internazionale

  Sept 2015 - Oct 2015

  Event Manager Assistant

  • Supervised two adjacent locations, indoor and outdoor with a capacity of over 400 visitors, and managed the execution ofseveral events• Managed a team of 4 to 6 people, tasked with the preparing the locations, ensuring a smooth execution of the event andmanaging the audience, both during the queuing, access, event attendance and evacuation

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  Bala Sport

  Feb 2017 - Apr 2017

  Marketing Consultancy Project

  • Evaluated current marketing situation, its strengths, weaknesses, actual and target clients, market presence and social mediapresence through the use and analysis of public data and reports of previous activities• Analyzed tertiary education institutes sports equipment consumption trends through the execution of several phoneinterviews conducted with sports coordinators• Drawn up a detailed consultancy report summarizing the analyzed data, explaining the research results and draw conclusionson which suggestions to increase brand awareness, market presence and better identify target clients were based Show less

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  Volkswagen Group Italia S.p.A.

  Oct 2017 - now

  • Responsible for the commercial offer, pricing, positioning, product lifecycle, commercialization, promotional campaigns, marketing materials and volumes planning for BEV and compact cars.• Analyzed and monitored market trends, segments’ performances and product competitiveness•Supervised the launch of the New ŠKODA Enyaq Coupé and ŠKODA Fabia, creating the product pricing & positioning, defining customer targets, elaborating a launch strategy, planning volumes, supporting creative and media agencies, hosting product trainings, launch and Press&PR events. Show less • Responsible for the CRM of the brand ŠKODA in the Italian Market, Lead Nurturing and Automated Marketing Flows• Project owner for the brand of the upcoming VW Group E-commerce platform• Supervised the Outbound Marketing and Sales unit of ŠKODA’s Customer Contact Center• Analyzed and monitored the performances of CRM, Facebook, SEM/SEO, DEM, Display and other digital campaigns through the use of Google Analytics, SAS Visual Analytics, Power BI and Salesforce• Managed the transition to Salesforce and implemented a new legal framework for the new GDPR standards Show less

  • Area Sales Manager

    Sept 2023 - now

  • Product Marketing Manager

    Dec 2020 - Aug 2023

  • CRM Specialist

    Feb 2018 - Nov 2020

  • Product Marketing Intern

    Oct 2017 - Feb 2018