
Richard Butterworth
Community reporter/work experience

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About me
Media and Communications Manager at RBS
Education

Crompton House Church of England School
2000 - 2007
Liverpool John Moores University
2009 - 2012Bachelor of Arts (B.A.) Journalism 2:1
Experience

Liverpool Echo
Jan 2012 - Apr 2012Community reporter/work experience•Writing Copy for the sports section of the newspaper including the Echo’s two free newspapers whilst they were getting ready to launch.•Community reporter for the Echo from January to April.•Social media contact liaising with sports fans to gain their opinions and using the findings in articles.

RBS
Nov 2012 - now• Managing the marketing budget for NatWest Intermediary Solutions, ensuring that we have saturation in a multitude of media outlets/platforms• Creating communications for internal staff involving a wide variety of topics from general service updates to latest news on a new products/services we are implementing.• Producing news articles for the trade press on developments in our proposition.• Liaising with key contacts at stakeholder businesses to ensure we satisfy our marketing agreements, which involves the production of advertisements for stakeholder websites, writing bespoke e-mails for brokers, writing articles that are included in our stakeholder’s publications.• Help manage the capability and effectiveness of our staff by producing communications that underline our key service messages, which staff then share with brokers.• Manage the risk and sign off process of communications produced for our business, ensuring that all key internal SMEs have granted their approval to communications before issuing. Show less • Acting as a first point of contact for internal and external stakeholders to ensure new joiners have a seamless onboarding experience.• Creating multi-format MI packs that detail business performance against targets, which I distribute to heads of business.• Creating and updating intranet sites for both the Frontline Support team and the Mortgages Outbound Customer Care team (MOCC), and engaging with stakeholders to make sure these sites are maintained to their specifications.• Continuously improving current recruitment processes to make sure I streamline the onboarding journey for the candidate and the business. I have created processes that allow stakeholders to view the screening/training journey that our onboarders are undertaking in SharePoint, whilst educating my team on these new processes. Show less • Providing a customer centric service with financial advisers and a wider network of colleagues.• Communicating with a number of stakeholders for efficient diary management, and maintenance of high quality leads for Specialist Financial Advice Managers.• Central contact point for customers routed into the business, managing queries and triaging customers. Whilst maintaining an in depth product knowledge to ensure that queries were managed or triaged accordingly.• Acting as a first point of contact and liaising with customers to support a team of financial advisers in building and maintaining customer relations.• Contributing in managing a portfolio of current and potential customers through planning, methodical preparation and diary management.• Generating customer portfolio of sensitive customer information, and legacy products including customer background details for SFAMs to FCA standard. Show less
Media and Communications Manager
Dec 2017 - nowResource Manager
Oct 2014 - Dec 2017Adviser Support
Nov 2012 - Oct 2014
Licenses & Certifications

Prince2 Practitioner
BCSAug 2016
Accredited Interviewer
Hemsley FraserJul 2015
Languages
- enEnglish
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