Rachel Egan CMgr, MCMI

Experience

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  JB Property Services

  Jun 2006 - Aug 2009

  Desk Receptionist

  Part-time receptionist in my local estate agents whilst studying for my A- Levels. My duties included filing, answering the telephone, booking appointments and ensuring the website was regularly updated meaning it was very important for me to be well organised and be able to prioritise tasks.

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  Student Hubs

  Aug 2012 - Jul 2013

  Ethical Careers Coordinator

  Responsible for the recruitment and training of 100 interns across the national Student Hubs’ network of 8 UK universities. Liaised with 60 charities across England to organise internship placements for a cohort of 100 students. Developed the ‘Ethical Careers’ section of the website using case studies, question and answer content formats, blog and pictures. Developed marketing materials for the Ethical Internships Scheme. Contributed to the national Student Hubs social media presences through co-managing the twitter account and blogging about relevant third sector issues. Show less

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  NfpSynergy

  Jul 2013 - Jan 2014

  Research and Business Development Assistant

  Offered input and advice on the social media strategy and frequently developed content for the ‘nfpSynergy blog’ on topical third sector issues.Assisted with the development of a new online client login area to offer a digital platform for engagement with clients. Uploaded content to new login area.Researched and collected data before producing a Christmas press release for the magazine ‘Third Sector’Assisted with the implementation of a revised marketing strategy for annual ‘Insights’ event.Prepared delegate packs and helped with logistics on the day.Provided administrative and research support for the Charity Awareness Monitor. Show less

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  Independent

  Sept 2013 - now

  Conference Speaker/Mental Health training facilitator

  I am a seasoned mental health conference speaker, specialising in eating disorders, depression and youth mental health and regularly deliver workshops to a range of public, private and third sector clients. Previous events include: -Nottingham Trent University Mental Health Festival (Keynote speaker)-RAF Odiham military base-Shrewsbury Boarding School-Bradfield Youth Mental Health conference x 2-Medway Child Health Conference-

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  MindFullUK

  Jan 2014 - Oct 2014

  Content Officer

  Developing content for MindFull.org, a website designed to offer mentoring, counselling and self - help resources to 11-25 year olds. Produced copy for use on marketing and publicity materials including posters, flyers and the materials required by Healthcare Professionals in the ‘BI Healthcare Initiative.’Delivered a series of mental health awareness workshops in schools and colleges to encourage young people to develop a peer support network.Leading and recruiting MindFull's local youth panel; managing and chairing meetings. Show less

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  The Aldridge Foundation

  Jan 2015 - Jul 2015

  Marketing Assistant

  Developing and disseminating content on social media platforms for new projects to achieve maximum engagement from parents, students and partners. Assisting with and collating PR campaigns and press coverage for The Aldridge Foundation and its associated colleges and academies. Maintaining and updating the updated Aldridge Foundation website to reflect current achievements and ethos of the the organisation. Developing thematic web content to reflect the specialisms of UTC@harbourside & updating college websites Show less

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  CLASP Charity

  Apr 2015 - Feb 2016

  Trustee

  Counselling, Life Advice and Suicide Prevention Charity (CLASP) aims to combat the stigma associated with mental illness and suicide by awareness and fundraising events and partnerships with organisations in the corporate and public sectors. I attended trustee meetings and offered advice on Communications and Marketing to help the charity achieve its aims.

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  Mental Health First Aid England Community Interest Company

  Apr 2015 - Apr 2023

  Plenary Speaker and Youth Mental Health First Aid Instructor

  Preparing and delivering training sessions on how to support a person experiencing certain mental illnesses to newly qualified Adult and Youth Mental Health First Aid instructors. Delivering the internationally accredited Youth Mental Health First Aid two day course. Marketing and management of all courses.

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  Charities Aid Foundation

  Jul 2015 - Mar 2017

  Marketing Executive, Individuals team

  Delivered both online and offline integrated marketing campaigns to High Net Worth and Ultra High Net Worth philanthropists. Achievements include: Delivering a roundtable discussion event for Philanthropy Professionals at CAF and Private Clients on the future of philanthropy in the Trump and Brexit era. Produced 2 Talking Heads videos and an organic social media campaign.Working on an event sponsorship package with Spear's magazine to deliver a breakfast briefing event to HNW donors and their financial advisors. Producing content for International Giving marketing campaign post-event.Managing and marketing the Venturesome 500 celebration event at Jerwood Space for private clients and charitable organisations. Managing invite list and venue/equipment hire, briefing speakers, filming promotional material during the event and live tweeting. Delivering social investment marketing campaign afterwards. Running and marketing the Impact Women event: getting 50 female philanthropists to a private event at Home House. Producing audio-visual and written post-event Communications. Revamping 'Giving News' private client newsletters to achieve higher open rates. Keeping the Long-Term giving webpages updated with newsworthy items and offers from CAF. Family Philanthropy campaign around Family Offices and CAF Charitable Trusts. Shortlisted for Best Marketing Campaign at the European Briefing Awards 2016. Show less

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  Mind

  Mar 2017 - Apr 2023

  Developing insight-led marketing and communications strategies to support Mind's B2B Workplace Wellbeing and corporate partnerships audiences. Increased Mind's LinkedIn following by 461% over 3 years. Overseeing and coordinating all of Mind's B2B communications channels including Workplace Wellbeing web content, LinkedIn, email marketing, Turtl and digital marketing campaigns. Developing, implementing and evaluating the MarComms Workplace Wellbeing strategy. Developing strategic marketing and communications plans for Mind's high value corporate partners including the Co-op, Bupa, Bensons for Beds. Line-managing the Workplace Marketing Officer.Studying to become a Chartered Manager. Show less Providing communications support across a range of projects and audience segments. -Coordinating brief and agency recruitment and management for Mind's integrated 'I've Made Up My Mind' GDPR campaign. -Produced a Corporate Partnerships Fundraising Toolkit with How-To guides, branding advice and posters for Mind's corporate partners. Providing targeted support to Mind's corporate partners. -Developed a social media marketing campaign for Mind's first ever online art auction which raised £11k for the Creative Therapies Fund. -Producing communication plans and outputs for Mind's Policy and Campaign Unit around the Mental Health Act Review and Legal Aid cuts. https://www.mind.org.uk/about-us/our-policy-work/mental-health-act-review/ Show less

  • Workplace Wellbeing Marketing Lead (B2B)

    Jul 2019 - Apr 2023

  • Communications Officer

    Mar 2017 - Jul 2019
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  The Health Foundation

  Apr 2023 - Aug 2023

  Marketing and Engagement Manager
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  Asthma + Lung UK

  Aug 2023 - now

  Marketing Manager

  Defining, developing and coordinating the delivery of complex marketing briefs across multiple teams.Building key relationships across Digital Engagement, Media, Content and Creative and Public Affairs to deliver high impact campaigns like Saving Your Breath, Life+Breath and the Smokefree Generation campaign. Implementing a strategic marketing planning process to the organisation and management of the strategic marketing calendar.Delivering and evaluating Policy and Healthcare marketing campaigns. Show less