Marek Sevcik

Experience

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  Contactel

  Apr 2000 - Aug 2001

  Retail Marketing Specialist

  Responsibilities:- POS material development cooperating with design studios and agencies.- Direct marketing and telemarketing activities, promotions and events.

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  Telekom Austria Czech Republic

  Sept 2001 - Jan 2004

  Marketing Manager B2B

  Responsibilities:- Planning, realization, and evaluation of ATL and BTL marketing activities for both business and residential segments.- Company Re-branding (co-ordination of ATL and BTL activities – budget, creativity, media-mix).- Company and Brand presentations on trade fairs (planning, realization, evaluation).- Structure development and planning of MKTG budget; implementation into company financial structure.

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  Aliatel

  Jan 2004 - Jan 2005

  Senior marketing consultant
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  GTS NOVERA

  Jan 2004 - Dec 2006

  Responsibilities:- Planning and coordination of marketing activities for the medium and small business segments (acquisition, migration, retention and win back activities).- Planning and management of MARK budget.- Formation of strategy for penetration into SME a SOHO segments. Responsibilities:- MarCom and Brandbuilding.- Management of relations with business partners (ATL / BTL advertising agencies, creative shops).- Managing of Marcom team working on particular BTL activities.- New corporate web site (new conception, provider selection, realization).

  • Segment Marketing Manager

    Mar 2005 - Dec 2006

  • Senior Consultant - Marketing Communications

    Jan 2004 - Mar 2005
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  Komerční banka

  Feb 2007 - Jul 2024

  Responsibilities:- Planning and management of marketing activities for corporate segment.- Development of strategy and business plans for healthcare sector and their implementation within KB group.- Development and management of relation with key business partners.- Definition of segmentation criteria and rules to identify real customer potential and business needs.Experience:- The only way to provide effective and useful banking services goes through knowledge of client’s business and processes including relations with partners (suppliers, customers etc.). Show less

  • Product Owner - digital banking

    Jan 2019 - Jul 2024

  • Business Team Leader

    Sept 2014 - Dec 2018

  • Senior sector marketing manager

    Jul 2012 - Aug 2014

  • Marketing Segment Manager

    Feb 2007 - Jun 2012
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  Modrá pyramida

  Feb 2024 - now

  Agile and Delivery Coach (Delivery management)

  Agile transformation of housing and security teams.Delivery management of mortgage core system changes and development.