Melissa Waddell

Location Planning Analyst

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Melbourne, Victoria, Australia

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Timeline
About me
Program Manager | Arbonne Independent Consultant
Education
- Property Council of Australia
  2009 - 2010
  Diploma Property Asset Management
- Marr College Troon
  1989 - 1995
  Economics, English, Maths, Geography
- University of Strathclyde
  1995 - 1999
  BA (Hons) Undergraduate Batchelor Degree Geography, Planning & Economics Geography & Environmental Planning
- University of Nottingham
  1999 - 2000
  Post Graduate Master of Science with Honors; University of Nottingham UK GIS
- Chartered Institute of Marketing
  2001 - 2002
  Professional Diploma
- NextTech Learning
  -
  Project Management Fundamentals
Experience
- Homebase
  Jun 2000 - May 2001
  Location Planning Analyst
- SAINSBURY'S SUPERMARKETS LTD
  Jun 2001 - Nov 2006
  Lead a series of individual category reviews delivering 3-year strategic plans designed to unlock category growth, supporting broader corporate strategy. Build and manage direct relationships with key suppliers & data agencies. Commission external market insight agencies to assist in group facilitation of idea generation sessions with merchandise teams, customer interviews and focus groups.Lead cross-functional teams for purpose of planning and setting financial targets for each category plan.Identifying target customer & emerging consumer trends, market insights & competitor strategies.Supporting Buyer and Product Development to deliver market leading private label sub-brands supporting overall category strategies. Show less
  - Category Planner
    Feb 2005 - Nov 2006
  - Senior Planning Analyst
    Jun 2001 - Jan 2005
- Coles
  Dec 2006 - Jun 2014
  Lead a major renewal program across 630 fuel & convenience stores.Purchasing of POS equipment, ensuring ongoing supply of fixtures to support renewal program, negotiation of costs.Management of Range & Space team. Develop and implement the Coles Express Property Network Plan. Lead delivery of the Network Plan through identifying priorities for new and existing sites in Alliance with Shell. Supporting the Strategy & Property Analysis team in strategic research and analysis on property issues, existing and new Coles Group store locations (Supermarkets, Liquor, Target, Kmart) and developing new network planning tools and sales forecasting techniques.
  - Store Formats Manager - Coles Express
    Jul 2012 - Jun 2014
  - Network Planning Manager (Coles Express)
    May 2007 - Jul 2012
  - Strategic Analyst
    Dec 2006 - May 2007
- Liquorland
  Jun 2014 - Oct 2014
  Merchandise Support and Business Improvement Manager - Coles Liquor Group
  Accountable for the alignment of marketing calendar and trade plans to ensure success of shopper marketing strategy.Review and continuous improvement of merchandise policies and procedures.
- Coles
  Oct 2014 - Feb 2020
  As part of the Coles Local leadership team driving innovation, new format development and project delivery. Lead Coles Local Supply Chain and Range & Space functions.Industry Awards:IGD Top Stores of 2019.Nominated for 2019 CX Customer Experience Award. Transformational reset of range across 3 liquor brands.Continuous improvement of Merchandise processes, tools and system for Range Reviews, Range Management, Reporting and Compliance.
  - Program Manager - Coles Local
    Jul 2017 - Feb 2020
  - National Range and Space Manager - Coles Liquor Group
    Oct 2014 - Jul 2017
- Officeworks
  Feb 2020 - now
  - Program Manager
    Nov 2022 - now
  - Renewal Program Manager
    Feb 2020 - Dec 2022
- Arbonne
  Jun 2022 - now
  - District Manager
    Sept 2022 - now
  - Independent Consultant
    Jun 2022 - Sept 2022
Licenses & Certifications
- How to Speak So People Want to Listen
  LinkedIn
  Sept 2023
  View certificate