Rohit Dhiman

Experience

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  Invictus, Business Cell, UBS

  Sept 2020 - Apr 2022

  Member
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  Hult Prize UBS Chandigarh

  Dec 2020 - Apr 2022

  Event Coordinator
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  Tutedude

  Jan 2021 - Feb 2021

  Brand Ambassador
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  Startup201

  Jan 2021 - Mar 2021

  Business Development Intern
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  Hershey India

  Feb 2021 - Jul 2021

  Digital Brand Building - Live Project

  Digital Brand Building – Hershey’s Exotic Dark (Batch of 2021 Program)- Created the Strategic Communication Brief for Hershey’s Exotic Dark- Plotted the Competitive Landscape for the brand and also defined the opportunities to focus upon- Performed a Super Consumer Deep-Dive to understand their triggers and barriers, framed the Communication Challenge & wrote Consumer Insight.- Defined the Brand Solutions: Functional & Emotional Benefits, RTB, Brand Purpose, Brand Personality, Message Strategy and created concepts for Exotic Dark - Created a digital strategy for Hershey’s Dark Exotic by setting up paid ads on Google Search Ads, Display Ads, and Video Ads with a budget of Rs 60 lacs on a 2 month campaign timeline - Strategised and executed performance ads on Facebook & Instagram for driving conversions on Amazon listings with a budget of Rs 1 crore for a 2 month campaign timeline- Conducted Keyword Research and On-page SEO strategy for Hometown.in and performed an Off-Page Backlinking Audit for Kraftshala and its core competitor Show less

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  InternIn

  Feb 2021 - Feb 2021

  Campus Ambassador
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  Tata AIG General Insurance Company Limited

  May 2021 - Jul 2021

  Marketing & Team Leader
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  Kapiva

  Sept 2021 - Oct 2021

  Brand Management Intern
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  ICICI Prudential Life Insurance Company Limited

  Jun 2022 - now

  Management Trainee