Mario Petrov

Experience

• 

  Gebr. Heinemann

  Apr 2010 - Oct 2010

  Sales Team Leader

  Managed the workflow in a retail team of 9 direct reports at Bourgas Airport.

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  Gebr. Heinemann

  Feb 2011 - Feb 2014

  Held full P&L responsibility for all Gebr. Heinemann operations in Bulgaria. Responsibilities included creation, execution and evaluation of assortment strategies and tactics. • Successfully outperformed CEE travel market sell-out trend by over 15%, in 2 consecutive years with constant store count. • Personally managed Perfumery & Cosmetics category• Coordinated and advised on LTC (Liquor, Tobacco, Confectionary) and Local Specialties categories.• Created and managed projects and plans for the successful realization of the company targets.• Actively involved in both strategic and day-to-day assortment decisions, worked with the brands and Marketing on mutual strategies to drive sales.Founded in 1879 Gebr. Heinemann is a family-run company. With over 2.5 billion euros sales it is the third biggest travel retailer in the world. Show less Increased net turnover of Perfumery & Cosmetics category in Bulgaria by over 200% in 4 years by spearheading its key aspects. • Researched, analyzed, and monitored customer behavior, B2B key accounts and competitive landscape for potential opportunities, based on which held responsibility for budgeting, assortment and forecasting.• Directly responsible for pricing and marketing activities, sales and stock levels, oversaw weekly and monthly rotation levels of all brands and purchasing processes. • Participated in numerous sales and training seminars, reviewed sales goals monthly with regional management, developed targets and trained personnel and key accounts in proper selling techniques and improved operations competency.• Improved visual merchandising and brand placement, initiated review and renewal of sales catalogues and collateral. Show less

  • Senior Category Manager

    Sept 2012 - Feb 2014

  • Junior Category Manager Perfumery & Cosmetics

    Feb 2011 - Sept 2012
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  Enio Bonchev

  Apr 2014 - Sept 2014

  Business Development Executive

  Led sales forecasting, global target market trend evaluation and segment strategies, based on which uncovered and qualified prospects and sales opportunities.Enio Bonchev is the most renowned and biggest producer of rose and lavender essential oils and hydrosols in CEE, exporting globally to B2B partners.

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  Douglas

  Sept 2014 - Dec 2019

  Purchasing Manager

  Manage and assume responsibility for all goods sold in the retail chains Beauty | Zone and Douglas, setting the standard for an industry-leading assortment and driving the market share to over 60% of Selective Beauty in Bulgaria. • Managing relationships with over 80 industry-leading brands covering over 11000 active products and 21 million EUR in sell-out. • Planning, leading and representing all activities of the Purchasing team, coordinating with internal and external parties as required. • Operating at a senior level, supporting organizational change on all levels to improve business processes.• Monitoring trends and financial KPIs, forecasting, reporting and developing assortment strategies. • Negotiating multi-million contracts with suppliers, implementing brand strategies and considering proposals, in line with the assortment strategies.• Participating in executive-level regional (CEE) decisions.With its over 2400 stores in Europe and over 3.3 billion EUR sales Perfumery Douglas is the biggest perfumery & cosmetics retailer on the continent. Show less

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  Mr.Bricolage

  Jan 2020 - Sept 2024

  • Leading and implementing the commercial strategy in all its aspects (procurement, assortment, supplier management, pricing, promotion management, market analysis a.o.) for nearly 40 000 SQUs and 400 suppliers – outperformed industry growth by over 10% in 2023• Lead a team of over 35 direct reports, Heads, Category Managers, Buyers, Experts in 4 business units and an analytical team – have reached 95% engagement rate in an anonymous external survey at the beginning of 2024• Actively involved in all strategic, operative and day-to-day decisions and projects as a member of the Board of Directors, holding responsibility for over 100 Mio EUR sales and over 700 personnel. Show less Lead and manage the category management business unit, consisting of 14 direct and over 30 indirect sector managers reports, assuming responsibility over 35 Mio EUR budget and over 160 suppliers, to achieve a high level of performance, employee engagement and consistency.• Develop, constantly improve and execute category plans, strategies and principles, including market and industry approaches, procurement analysis and performance evaluations, ensuring alignment with company objectives.• Create and nurture mutually beneficial, value-based business development relationships with all stakeholders and ensure vertical and horizontal integration.• Cultivate and motivate a culture of continued learning and expertise development to successfully service shifts in customer demands, to implement category trends early, to act as a single point-of-expertise for all stakeholders and to contribute to organizational excellence.Mr.Bricolage is one of the largest DIY chains in Europe. With over 100 Mio EUR sales it's one of the largest retail companies in Bulgaria. Show less

  • Commercial Director

    Oct 2023 - Sept 2024

  • Head of Category Management

    Jan 2020 - Oct 2023