Rosemary Sande

Experience

• 

  Telone Zimbabwe (Pvt) Ltd

  Jan 2012 - now

  • Strategic oversight of corporate brand and voice product, developing commercial plans and brand strategies, and promoting brand awareness through above-the-line and below-the-line activities• Implementing brand health reputation management strategies, maintaining a healthy Perception Score between 6-7• Tracking and measuring campaigns, emphasizing return on marketing and customer engagement activities to enhance satisfaction and reduce churn• Managing the TelOne website and social media content, significantly growing followers to over 120 000 across all channels• Launching a prepaid voice service and creating bundles, driving increased landline usage amidst growing digital alternatives, and improving average revenue per user • Pivotal in introducing high-value shops, TelTrack (vehicle tracking business), and Impact Learning (online educational portal)• Devising and coordinating the annual ENGAGE customer service month, honouring loyal clients • Leading impactful rebranding projects in 2017 and 2022, aligning with TelOne's evolution into a telecommunications, media, and technology company• Spearheading campaigns, including Talk, Surf and Win Work; Play, Learn Together; and TokMore• Managing the International Business and TelOne Centre for Learning brands, overseeing wholesale internet and voice services, data centres, cloud services, and digital skills training• Leading initiatives for Girls in ICT programs, contributing to STEM education and empowering young women in the ICT industry Show less • Created internal and external communication strategies, executing media action plans that supported and positively positioned TelOne and promoted the brand to internal and external audiences• Identified training needs for staff with regards to corporate brand and image building, customer care, grooming and etiquette • Organised events, including press conferences, exhibitions and corporate functions• Represented TelOne at community projects and corporate social responsibility activities• Culture change program champion: developing technically skilled and service skills in staff to support organisational migration from voice products provider to a wholesale digital solutions provider • Oversaw the design and roll out of internal communications promoting the culture change program• Facilitated staff exchange programmes between branches, promoting inclusivity, knowledge sharing, and upskilling for staff Show less

  • Brand Manager

    Jan 2017 - now

  • Public Relations Officer

    Jan 2012 - Dec 2016