Paula Rivero

Experience

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  The Causeway Family of Dealerships

  Feb 2011 - Aug 2011

  Accounting Intern

  Accounting Intern at the Causeway Family of Dealerships in Manahawkin, New Jersey. As one of my first experiences, being an intern at Causeway tough me to handle the diverse aspect of the accounting and marketing departments. Among the different tasks, I could work on: * Sales reports. * Daily Credit and Cash reports.* Insurances.* After-sale services.* Office management services.* Marketing collaterals (building marketing campaigns for promotional seasons and always-on campaigns). Show less

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  Spokeable

  Sept 2012 - Mar 2014

  International Business Developer Director

  As the Business developer in Spokeable, I was in charge of designing a novel social media APP launch strategy that connected real people with their local business. As part of the regular tasks were developing the digital marketing plan, market research, analysis, community management, CRM, e-mail marketing, content curation, branding, and engagement.

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  CinesMN4

  Nov 2013 - May 2014

  Community Manager

  As the community manager, my mission was to increase the visibility and traffic to the cinema's social media profiles and main website. Some of the main activities implemented were: * Creation of Social Media profiles.* Develop a content calendar. * Define and implement promotions based on a yearly calendar. * Advertising: design and planning of advertising campaigns on social media and newspapers. * Develop the engagement and loyalty programs. * Implement Brand Identity based on each film's official materials. Show less

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  HEINEKEN

  Jul 2014 - Jun 2016

  Activation Executive - Sales & Trade Marketing

  As part of the Commercial team at Heineken, my mission was to manage a portfolio of the company's best customers, increasing the product mix and the growth rates of the area. Management and monitoring of the Customersʼ portfolio of the area.* Optimization and management of resources.* Implementation of Trade Marketing Plans.* Coordination with the commercial department.* Coordination with the distribution channel, management of promotional campaigns.* Analysis of sales and development of sales strategies.* Organization and efficiency of routes.* Budget Management and decorations for brand implementation.* Customer engagement.* Organization of events. Show less

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  Hasbro

  Jun 2016 - Jan 2018

  Ecommerce Account Manager

  As the Ecommerce Account Manager of Hasbro, my mission was to develop the strategic plan for the Spanish Online Market, increasing portfolio ranges and sales levels to reach annual objectives. * Develop and implement the annual business plan and commercial strategy.* Tracking reports to activate online tools following: market, brands, and products trends. * Develop KPI’s reports for decision-making actions (Business Intelligence).* Monitor stocks levels, sell in-out reports, and forecasting.* Plan online advertising campaigns to increase sales. * Plan online branding campaigns to increase awareness.* Management of online budget.* Lead the e-commerce strategy following lean methods. Show less

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  Grupo Bimbo

  Jan 2018 - Dec 2018

  Ecommerce Manager

  As the Ecommerce Manager of Grupo Bimbo, my mission was to develop and implement a solid e-commerce strategy for Grupo Bimbo Iberia. Leadership in the digital transformation across all organization levels. * Development and implementation of a proper pricing and commercial strategy.* Development of the annual business plan, budgeting, and P&L.* Operating the e-business, including daily sales and monthly KPI reporting* Consumer insights analysis, campaign/promotion analysis* Increase brand website traffic and sales through B2C platforms * Implementation of new processes and procedures for effective and efficient operations.* Development of business model platforms (B2B, B2B2C) * Grow existing etailers account’s businesses and develop new ones* Establish the e-commerce pillars for the group* Drive the digital transformation across the organization Show less

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  MintyPASS

  Jun 2018 - Jan 2024

  Co-Founder

  The ultimate online solution for physical retailers. MintyPASS is changing the way we shop.

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  Digital Link Connexum

  Jan 2023 - now

  CEO

  I am committed to transforming the retail industry by championing the adoption of GS1 Digital Link QR codes. This revolutionary technology standardizes unique product identification, making QR codes readable by smartphones and point-of-sale systems. By doing so, we empower consumers to access detailed product information with a simple scan, enhancing their decision-making process. Simultaneously, we improve supply chain efficiency and transparency, ensuring our solutions meet the demands of modern retail. I am devoted to leading this charge, providing innovative QR code solutions that bridge the gap between digital and physical retail, and setting a new standard for interactive and accessible product information.Join us as we lead the charge in this exciting transformation, creating a future where technology and data drive better decisions and improved outcomes for all. Show less

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  Atomic Pixels

  Sept 2023 - Feb 2024

  Director of Operations
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  RealityMAX

  Jan 2024 - now

  Chief Operating Officer

  Crafting a new reality for the 3D design industry, we're at the forefront of a digital revolution, transforming how designers collaborate, create, and showcase in 3D. We're redefining the design process, making it more intuitive, seamless, and interconnected. With RealityMax, presenting 3D art becomes effortless, integrating web embeds and AR experiences to bring designs to life like never before.