Ryan Gillenwater

Experience

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  Ryan Gillenwater Racing

  Jan 1992 - now

  Motorsports Driver and Team Managment

  31 Years of Professional Motorsports Driving and Team Management Experienceo 4 Years (2021 - Current) - SCCA Road Racing, Spec Racer Ford 3 + SCCA Super Tour and Majors Touro 27 Years (1992 - 2018) - Sprint Cars, Midgets, Micro Sprints, Quarter Midgets + Winner, Toledo Speedway “Fastest Short Track Show in the World” Sprint Car Race – 2016 + Rookie of the Year, Must See Racing Extreme Sprint Car Series – 2012 + Champion, Buckeye Super Sprints Series Champion – 2010 + Record Holder, Toledo Speedway Sprint Car One-Lap Qualifying – 2010 + Championship Runner Up, Buckeye Super Sprints Series – 2009 Show less

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  Mr. Gasket Performance Group

  Jun 2003 - Aug 2004

  Marketing Intern
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  Sherwin-Williams

  Jun 2005 - Aug 2005

  Sales And Marketing Intern
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  Ford Motor Company

  Aug 2006 - now

  Lead a team of strategists, digital developers, and analysts to manage the global voice of customer system and performance feedback loop for Ford / Dealer services & experiences to drive continuous improvement. Directed the global business office function which governs business performance and corporate filings process. Architected the Ford Truck and SUV towing customer journey, launched new Ford F-Series Towing Calculator on ford.com mobile / desktop, and broadcasted first-ever customer education YouTube Livestream event for Ford owners. Developed and launched world-class products, experiences, and services for Ford owners. Developed marketing and advertising strategies for Ford SUV's in the U.S. Managed campaign content development for vehicle launches and sustainment campaigns (digital, video, experiential, outdoor, print). Served as the voice of the customer for the product development and successful launch of the All-New 2018 Model Year Ford Expedition. Lead and managed the vehicle marketing launch initiatives including price strategy, product mix, inventory strategy, product training, dealer communications, customer communications, experiences and activations. Designed strategy, launched, and managed a Ford & dealer integrated digital/print marketing communications platform for Ford & Lincoln dealerships. Managed the regional development of Quick Lane Tire & Auto Center and Ford Extended Service Plan business in Michigan, Ohio, and Indiana. Managed and supported Ford dealer service operations, strategy, parts inventory, and customer experience process. Lead and supported a team of Ford and Lincoln Zone Managers with with retail marketing, vehicle wholesale strategy, and customer experience process. Managed and supported Ford and Lincoln dealer retail sales operations, strategy, vehicle inventory, and customer experience support.

  • Director, Ford Global Customer Experience Strategy & Measurement

    Dec 2023 - now

  • Senior Manager, Truck Owner Experiences

    Nov 2021 - Nov 2023

  • Ford U.S. Customer Experience Strategy Manager

    Mar 2019 - Nov 2021

  • Ford SUV Marketing Communications Manager

    Jan 2018 - Mar 2019

  • Ford Expedition Marketing Manager

    Mar 2016 - Jan 2018

  • Ford CRM Customer Communications Marketing Manager

    Oct 2014 - Mar 2016

  • Ford Parts & Service Business Development Specialist

    Sept 2013 - Oct 2014

  • Ford Parts & Service Zone Manager

    Jan 2012 - Sept 2013

  • Ford Sales Business Development Specialist

    Oct 2010 - Jan 2012

  • Ford Sales Zone Manager

    Aug 2006 - Oct 2010