Eldelene Bester

Experience

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  Ruby Rain

  Mar 2012 - Jun 2013

  Freelance Wedding Decor and Setup Stylist
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  Stretch Experiential Marketing

  May 2013 - Nov 2013

  Visual Merchandiser

  - Regional Brand Merchandiser for Adidas - Implementing and managing all POS campaigns - Look at prospective brand activations - Working with architectural feautures of stores to maximise space and brand awareness.- Visiting branches to coach in-store visual merchandising or salesteams to interpret the guidelines and training them in the execution of the visual concept.

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  Urban°

  Nov 2013 - Dec 2014

  Ladies Wear Designer and Visual Merchandiser

  - Liaising with teams such as buying, design and marketing to create design themes and plans including window and in-store displays, signage and pricing concepts.- Conducting research on current and future trends in design and lifestyle, and associated target market features.- Meeting with business, sales managers and retail managers to discuss sales strategies.- Identifying and sourcing props, fabrics, hardware and lighting maintaining a budget and negotiating with suppliers of visual materials.- Working with architectural features of stores to maximize the available space.- Using artistic skills or Illustrator to create visual layout of store.- Creating visual merchandising packs to communicate visual guidelines including layout principles, visual dressings and signage.- Visiting branches to coach in-store visual merchandising or sales teams to interpret the guidelines and training them in the execution of the visual concept.- Carrying out 'comp (comparison) shops' to maintain awareness of other retailers’visual merchandising concepts.- Leading and motivating teams to complete displays to tight deadlines. - Comprehend each product’s specific features and create plans to boost its image. - Planning and developing ranges- Liaising closely with sales, buying and production teams on an ongoing basis to ensure the item suits the customer, market and price points- Understanding design from a technical perspective.-Sourcing, selecting and buying fabrics, trims,fastenings and embellishments;- Overseeing fitting, detailing and adaptations.- Negotiating with international and national suppliers- Presenting concept visualization through sketches, drawings and illustrations- Overseeing design changes and improvements throughout the development process- Integrating technical and visual solutions into a design concept Show less

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  Freelance

  Jan 2016 - now

  Freelance Designer and Digital Marketing

  - Devising strategies to drive online traffic to the company website. - Tracking conversion rates and making improvements to the website.- Developing and managing digital marketing campaigns- Utilising a range of techniques including paid search, SEO and PPC.- Overseeing the social media strategy for the company.- Managing online brand and product campaigns to raise brand awareness.- Managing the redesign of the company website.- Improving the usability, design, content and conversion of the company website- Responsibility for planning and budgetary control of all digital marketing- Evaluating customer research, market conditions and competitor data.- Review new technologies and keep the company at the forefront of developments in digital marketing.- Presenting concept visualization through sketches, drawings and illustrations.- Overseeing design changes and improvements throughout the development process- Integrating technical and visual solutions into a design concept- Understanding trends within the scope of the industry they are working in.- Using graphic design and other relevant software. Freelance Projects Include: + Brand Identity Development + Logo Design + Website Development and Design + Designing Graphics for Online Campaigns + Illustrations + CV Layouts and Designs Show less