
Maria Archer
Account Director

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About me
Restaurant Owner at Dede at the Customs House
Education

Rathdown School Glenageary
1976 - 1982Leaving Certificate
Middlesex University
2014 - 2014Diploma Executive Coaching
University College Cork
2016 - 2018Master of Science - MS Digital Business
Maynooth University
2016 - 2016Diploma Design Thinking Masterclass
Experience

Saatchi & Saatchi
Apr 1990 - Dec 1995Account Director
Havas Creative Network
Feb 1995 - Jul 2000Group Account DirectorAccount management,new business development, strategy, project management, new product launches, team management and client relationship build.

MCap
Jul 2000 - Oct 2015Partner - Principal ConsultantPartner and Principal ConsultantAs part multiple assignments I have held numerous senior advisory and leadership roles leading multidisciplinary global teams. With expert skills in innovation, marketing, sales and strategy my leadership responsibilities have ranged from analysis of current business to create a new strategy and design to the implementation of major global transformation change programmes.Functional skills include strategic planning, positioning, brand extension, corporate development, business development, marketing, market expansion, innovation,management augmentation, interim management, IPO's, trade sales, M&A. Special projects and corporate finance consultant.Multiple industries including smart cities, smart construction, agriculture, FMCG, TV/media, lottery, gaming retail, e-commerce, big data, manufacturing, logistics and transport.Specialties: design/business innovation, digital transformation, new product product creation process/management, strategic partnerships, building/inspiring great teams, emerging technologies and business models. Show less

Ericsson
Jan 2015 - Jan 2018Principal Consultant - Strategy and Innovation - Digital BusinessStrategic initiatives and innovation – Digital Business• Consulting on digital business transformation to drive growth through customer experience, operational efficiency and risk mitigation.• User centered design through UX analysis to define scope and drivers for strategy and culture, employee engagement, consumer and customer engagement, process digitization and innovation• Enabling technologies, platforms and user cases, e.g., IoT, blockchain, AI, VR and analytics• Specific industries - transport, smart cities, utilities, aviation, agriculture, FMCG, logistics, advertising, TV/media, healthcare, construction and manufacturing• Product and portfolio including market and customer analysis, business case, competitive analysis, partner building, channel building, e-commerce for GTM, customer loyalty and identification of business opportunities. Show less

Independent Consultant
Feb 2018 - nowBusiness Consultant - Specialising in helping businesses growDigital Transformation|IoT (internet of things)|Management Augmentation|Digital Ecosystem Strategies|Strategic marketing|Strategic Consulting|Business Model Innovation| Digital Customer Experience|Customer journeys|Product and Solution Innovation|Project Management|Go-To-Market Strategies|Innovation|Corporate Development

Dede at the Customs House
Jan 2019 - nowRestaurant Owner2 star Michelin restaurant
Licenses & Certifications

Executive Coaching
Middlesex University
Languages
- frFrench
- enEnglish
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