
Heather Billgren
Corporal

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About me
Strategic Communicatuons Manager | Multi-Channel Communication Initiatives
Education

NorthWest Arkansas Community College
2009 - 2010Associate of Arts - AA Graphic Design 3.9 GPAActivities and Societies: Eagle View Editor/Graphic Designer Writing Club

Southern New Hampshire University
2021 - 2022Bachelor of Arts - BA Communication and Media Studies 4.0Activities and Societies: The National Society of Leadership and Success (NSLS) Sigma Tau Delta International English Honor Society

Detroit Business Institute-Southfield
2003 - 2004Certificate Legal Assistant/Paralegal 4.0
Experience

United States Marine Corps
Aug 1995 - Nov 2003CorporalMOS 6531 - Aviation OrdnanceHighly motivated and results-oriented Aviation Ordnance professional with 4 years of experience maintaining and servicing military aircraft (MOS 6531). Meritoriously promoted to Corporal, demonstrating leadership and technical expertise. Recognized for excellence as NCO of the Quarter (1999) and NCO of the Month (1998).Key Skills:Aviation Maintenance: Proficient in aircraft maintenance procedures, inspections, and troubleshooting.Inventory Management: Strong understanding of supply chain logistics and organization for parts and equipment.Technical Expertise: Experience working with complex mechanical and electrical systems.Leadership: Proven ability to motivate and lead teams to achieve goals.Problem-Solving: Skilled at diagnosing and resolving technical issues efficiently.Attention to Detail: Meticulous and detail-oriented, ensuring safety and mission success. Show less

Toshiba Global Commerce Solutions
Sept 2014 - Nov 2015Project ManagerAssumed lead point for a variety of projects, delivering/managing comprehensive work breakdown structures for each, while ensuring projects strictly adhered to roadmaps, timelines, budgets, and overall scopes. • Led and maximized the productivity of a team of eight professionals, outlining each member’s role and responsibilities as well as providing key feedback as needed.

Walmart
Nov 2015 - Feb 2020• Led a five-member team in developing and executing corporate communications for the leading Fortune 500 company, achieving a 50% increase in message clarity and brand consistency.• Formulated and distributed targeted messaging to 2,600 employees on behalf of the Global Data SVP, resulting in a 20% increase in employee engagement and understanding of company initiatives.• Spearheaded the development of the monthly Deep Learnings email newsletter for the Global Data Division, elevating internal knowledge sharing and achieving a 35% increase in readership.• Revamped brand identity for the Global Data Division by creating advanced graphic designs, enhancing brand consistency across all internal platforms, and increasing brand recognition of the department by 34% within six months.• Designed and managed key creative elements such as logos, videos, websites, specialized graphics, banners, PowerPoint presentations, and flyers, enhancing internal and external communications.• Leveraged expertise in Adobe Illustrator, Photoshop, InDesign, and other tools, to design stunning graphics and engaging content for flyers, business cards, banners, and other marketing collateral, boosting visual appeal and engagement.• Supervised the Facebook Workplace site as the designated Administrator, regularly creating analytics-driven content to increase user engagement and participation.• Optimized the performance of the support team by delegating and managing key jobs such as conference planning, smaller design projects, and other tasks, improving team efficiency and project outcomes.• Designed, built, and launched a powerful website on Adobe Experience Manager that reached over 5,000 associates in the first month, providing a centralized site for staff to access important information and increasing transparency. Show less Tapped by the company to assume a more senior leadership role and design, roll out, and administrate a highly effective new store training website on Adobe Experience Manager, reaching over 1.5M associates across the globe. • Developed site content for all store areas (Fabrics & Crafts, etc.) including training guides that utilized visceral graphics, photographs, and other creative designs to make an impact on users.• Utilized Adobe Analytics to gain invaluable insights and continually optimize all aspects of the site and eliminate underperforming components.• Partnered cross-functionally with teams, both pre and post-design, to ensure teams’ needs/projects were addressed and maximize site performance.• Developed, shot, and edited a host of training videos using Adobe Premiere Pro and After Effects, used throughout different areas on the website. • Responsible for creating all banners and landing page graphics for the AEM website using Photoshop and Illustrator• Utilized Photoshop and Illustrator to create/refine all banners and landing page graphics for the site, in addition to delivering stunning designs for various for projects (corporate flyers, specialized graphics, etc.). Show less • Returned to the company as a Project Manager, first to be a key support resource for the $1.29M 1-Hour Guarantee and Layaway projects, before focusing on crafting a weekly newsletter and developing a new application.• Designed and wrote a weekly newsletter keeping stores and workforce managers updated on the Customer FIRST program.• Created and administrated a new QuickBase application that enabled users to track and resolve an average of 200 each month at the store level more effectively.• Facilitated weekly meetings with app users to assist with resolving both store and software issues. Show less
Communications Manager/Graphic Designer
Jun 2019 - Feb 2020Graphic Designer/Manager 2
Nov 2016 - Jun 2019Project Manager
Nov 2015 - Nov 2016

Tyson Foods
Apr 2021 - Jul 2021Corporate Social Responsibility Manager• Produced and managed a suite of creative materials for CSR programs, enhancing internal communications and driving a 37% increase in stakeholder awareness and engagement with social impact projects.• Collaborated in partnership with cross-functional teams to integrate sustainability into business operations, promoting eco-friendly practices and corporate responsibility.

ArmorPoint
Mar 2022 - Feb 2023Marketing Content Specialist• Collaborated with stakeholders to develop thought leadership content such as web copy, blogs, articles, and social media posts, enhancing the company's voice and expertise in the industry.• Implemented content marketing initiatives to drive traffic and engagement in support of Go-To-Market strategies, strengthening market positioning and customer acquisition.• Managed social media accounts, responded to comments and inquiries, and fostered meaningful interactions with followers, building a loyal and engaged community.• Assisted with paid social media advertising campaigns, optimizing ad performance and reach. Show less

Trapp Technology
Mar 2022 - Feb 2023Marketing Content Specialist• Collaborated with stakeholders to develop thought leadership content such as web copy, blogs, articles, and social media posts, enhancing the company's voice and expertise in the industry.• Implemented content marketing initiatives to drive traffic and engagement in support of Go-To-Market strategies, strengthening market positioning and customer acquisition.• Managed social media accounts, responded to comments and inquiries, and fostered meaningful interactions with followers, building a loyal and engaged community.• Assisted with paid social media advertising campaigns, optimizing ad performance and reach. Show less

Sales Tax DataLINK
Jun 2023 - Aug 2024Marketing and Communications Manager• Devised a multi-channel communication initiative, elevating employee engagement by 40%, decreasing informational gaps by 25%, and aligning teams with the organization's goals and mission.• Planned strategic PR initiatives, capitalizing on partner collaborations and industry opportunities, boosting brand visibility by 30% and achieving a 20% increase in media coverage over a year.• Executed multi-channel social media strategies, enhancing brand visibility by 40%, leading to a 55% growth in follower engagement and a 35% improvement in brand recognition over six months.• Curated and produced engaging multimedia content, including text, images, and videos, for social media channels; multiplied follower engagement by 45% and content reach by 60% within six months.• Spearheaded communication campaigns that amplified stakeholder engagement by 40% and improved audience understanding through targeted content initiatives, leading to a 22% boost in informed interactions within 6 months.• Increased monthly organic website traffic by 35% using inbound marketing techniques like blogging, article writing, and creating hubs on social media sites.• Orchestrated the development of over 40 web copy pieces, 25 blogs, and 60+ social media posts, bolstering company voice and expertise, and driving a 50% surge in organic search traffic. Show less

Ntiva, Inc.
Sept 2024 - nowStrategic Communications Manager
Licenses & Certifications
- View certificate

Graphic design essentials
CanvaJul 2024 - View certificate

Social Media Marketing
HubSpot AcademyAug 2024 - View certificate

Inbound Marketing
HubSpot AcademyAug 2024
Volunteer Experience
Unit Commander
Issued by Northwest Arkansas Young Marines on Jun 2017
Associated with Heather Billgren
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