
Stacey Veal
Assistant Wedding and Event Manager

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About me
Operations Manager at WillU Financial Group
Education

Plymouth College of Art and Design
2008 - 2009Foundation Diploma in Art and Design Pass
King Richard 3rd International School, Palma de Mallorca
2007 - 2008A Level in English Literature, Business Studies, Art and DesignA level in Art and Design A level in Business StudiesA level in English LiteratureAs Level in Informational Technology

Queens College International School, Palma de Mallorca
2001 - 200710 IGCSE's all at grade A - C
Plymouth University
2009 - 2013BSc(Hons) Event Management Meeting and Event Planning 2:1Activities and Societies: Student Ambassador, Events Society Key Modules: Service Innovation, Entrepreneurship for Event Managers, Event Planning and Strategy, Promoting Events, Entertainment and the Media, Current Event Issues. Achievements: Stage 1 completed with a 2:1, Stage 2 completed with a 2:1, Stage 3 (Placement) completed with a Merit, Stage 4 completed with a 2:1.Dissertation: ‘Romanticism; An exploration of consumer behaviour within the modern wedding industry’The dissertation investigates the acknowledgement of… Show more Key Modules: Service Innovation, Entrepreneurship for Event Managers, Event Planning and Strategy, Promoting Events, Entertainment and the Media, Current Event Issues. Achievements: Stage 1 completed with a 2:1, Stage 2 completed with a 2:1, Stage 3 (Placement) completed with a Merit, Stage 4 completed with a 2:1.Dissertation: ‘Romanticism; An exploration of consumer behaviour within the modern wedding industry’The dissertation investigates the acknowledgement of romanticism in the postmodern era and questions whether the movement of romanticism can be affectively applied within the modern wedding industry. The results determined a misconception of romanticism; associating romanticism with love and romance as opposed to a revolutionary freedom of expression that was obtained as a period in time. Stemming from a subconscious and conscious traditionalist view there are certain defining aspects of romanticism that remain prevalent through modernity. Show less
Experience

Emotive Events Ltd
Sept 2011 - Sept 2012Assistant Wedding and Event ManagerSold, planned and coordinated weddings and events across four unique venues; Crownhill Fort, Plymouth Gin Distillery, Hatt House, and the Plymouth Guild Hall. This role also included the selling and marketing of private marquees for a partner company Hine Marquees Ltd.Events Managed:o Westcountry Wedding Awards 2012 & 2013o Hatt House Wedding Fayre 2012o Conferenceso Networking Breakfastso Fundraising Events o Lord Mayors Choosing 2012 &2013 at the Plymouth Guild Hallo Private Events for the Lord Mayor & Plymouth Councilo Crownhill Fort Friday Lounge Bar (Cocktail & Live Entertainment Nights)o Dentistry Summer Ball Graduationo Crownhill Fort Open Dayo Crownhill Fort Wedding Show 2012 & 2013o Christmas Parties 2011 & 2012 (Including, EE Christmas Party with Supporting Act Mavrick Sabre)o Private Weddings in Plymouth Gin Distillery, Crownhill Fort & Hatt House• Acting as the first and only point of contact to sell events across 4 venues, by conducting show arounds and effectively communicating the services available, alongside accurately issuing personalised quotations to meet the needs of each new client • Responsible for full event planning during the lead up to each event including; event timeline creation, menu tastings, event decoration days, client event details meetings, and all elements involved to achieve perfection • Event coordination on the day, reactive with the key ability to resolve any unexpected detail, with the continuous capability to ensure suppliers, staff and wedding guests are all in the right place at the right time Key Achievements• Event Managed two reputable events alone: Westcountry Wedding Awards 2012 & Hatt House Wedding Fayre 2012 • Successfully increased sales by 81% from 2011 to 2012, setting an all-time new record within the company• On the day coordination of 40 unique events Show less

Emotive Events Ltd.
Sept 2012 - Jun 2013Bar Manager• Managed the smooth operational duties of 3 fixed bars and mobile bars hired for private events • Executed comprehensive training to staff to maximise their potential and improve event delivery • Performed a wide array of tasks, including but not limited to; monitoring stock, organising rotas, banking (EPOS, PQO & cash management duties), licensing laws, service quality control, exceeding sales projections, health and safety, customer service and leadership • Introduced the bar sales incentive to enhance customer service and staff motivation to achieve profitability Show less

IONIAN WEDDINGS LTD
Oct 2013 - Apr 2018• Supervising, training, and motivating a team of 6 to achieve company sales targets and achieve high morale by regularly monitoring the team’s individual capabilities, alongside their product and procedure knowledge • Working closely with the company Directors, identifying business needs and new company procedures • Accountable for approving invoices prior to being sent to the client• First point of escalation for unhappy clients and suppliers in resort • Specialising in bespoke pricing and planning for high end clientele • Convert enquiries into firm bookings across the portfolio of destinations (5 countries, approx. 105 venues)• Project managing the annual Product Progress Report to ensure all new brochures are created accurately and completed in timely manner • Responsible for my own client’s complete satisfaction, going the extra mile to ensure their expectations are exceeded • Increasing the conversion rate of new sales for the business to reach a minimum of 300 weddings per year • Attending monthly meetings with company Directors to maximise overall sales and business targets • Proactively enhancing business relationships with over 150 international suppliers, negotiating to maximise annual profit• Analysing confirmed bookings to determine the focus on venues and destinations which require a more intensive sales strategy Key Achievements • Successfully achieved over 250 weddings across 5 Mediterranean countries, with 95 weddings alone in 2016• A significant record of securing unique bookings; high end clients and quirky pre-and-post wedding events • Successfully converted over 450 new sales leads into secured bookings in 4 years across a portfolio of destinations (5 countries, approx. 105 venues) • Travelled to Skiathos, Greece in search of new wedding venues and to build upon supplier relationships Show less • Playing a pivotal role in overseeing a small team of wedding consultants and a personal assistant, working collaboratively to accomplish business objectives • Performing a host of management duties on a regular basis, such as negotiating venue contracts and managing various budgets and company accounts • Forging strong and sustainable relationships with existing and potential clients • Identifying and driving new growth opportunities on marketing campaigns • Ensuring accuracy and attention to detail when preparing wedding documentation for foreign civil ceremonies • Responsible to achieve client satisfaction alongside the target to achieve maximum new bookings across Italy, Malta and Croatia Key Achievements • Independently managed the business in the absence of the company Directors • Successfully accomplished the expansion of two brand new wedding destinations; Croatia and Skopelos, by effectively creating new supplier contracts, creating promotional campaigns, and determining the operational duties of the wedding planning process • Successfully achieved 75 weddings alone across 7 different wedding destinations in 2015 • Securing an all-time new sales record of 21 new bookings in one month • Travelled to Tuscany, the Amalfi Coast, Malta, and Rhodes in search of new wedding venues and to build upon supplier relationships Show less • Consistent with exceptional sales in 3 wedding destinations (Rhodes, Skiathos and Malta) by pairing clients with their dream wedding destination, by supporting each client from initial enquiry through to the finalisation of the wedding planning stages of their day • Demonstrated a strong understanding of destination specific knowledge to surpass excellent customer service and quickly establish a positive relationship with each customer • Acknowledged further opportunities by actively monitoring current trends in the industry Key Achievements • Successfully achieved 45 weddings alone in Malta, Rhodes and Skiathos (Greece) • Resourced new wedding venues in Rhodes and Malta Show less
Wedding Team Supervisor
Mar 2016 - Apr 2018Senior Wedding Consultant
Oct 2014 - Mar 2016Wedding Consultant
Oct 2013 - Oct 2014

Home House
May 2018 - Feb 2019Events Coordinator• Focused on the delivery of high-end luxury customer service from the initial enquiry, event execution and post event management. Managing each client relationship with expertise to confidently encourage the development of sales opportunities all to achieve monthly revenue targets • Managed the planning of events for clients to ensure that the highest level of customer satisfaction is achieved • Actively involved with the production and creation of Home House’s three main reputable members parties Show less

Home Grown Club
Feb 2019 - Jan 2020Event Manager• Solely responsible for creating and building a new Private Events Department• Communicating weekly sales forecast to the Executive Team of Directors based on actual vs forecasted revenue alongside narratively presenting business patterns, new achievements to date and an agreed proactive sales action plan • Proactively managing, monitoring and supporting a team of Event Executives • Managing the event calendar by industry trends to maximise sales, occupancy, rates and profit to guarantee optimum yield is achieved Show less

Best Parties Ever
Jan 2020 - Jul 2020Senior Sales Manager• Solely responsible for securing new exclusive bookings across 8 nationwide event sites • Supporting the Sales Director and Senior Team with a weekly sales report • Proactively building new relationships with the main aim to increase sales conversion• Executing a long term sales strategy to successfully grow new and existing revenue streams across 16 nationwide event sites

Infusion Group
Jul 2020 - Dec 2022Executive Relationship Manager
WILLU FINANCIAL GROUP
Dec 2022 - nowOperations Manager
Licenses & Certifications

An Introductory Wedding Planning Course
Wedding Matters- View certificate

Personal Liquor Licence
EDI Certificate Level 2 Award of Personal Licence HoldersAug 2012 
Emergency First Aid at Work
Feb 2013
BCS Practitioner Certificate in Modelling Business Processes
QA LtdJun 2022
People Management Skills for New Supervisors and Team Leaders
Hemsley Fraser
IASSC Lean Six Sigma Yellow Belt
Hudson CoursesApr 2022
BCS Foundation Certificate in Business Analysis
QA LtdMay 2022
Honors & Awards
- Awarded to Stacey VealEmployee of the Quarter Home Grown Club Jul 2019
- Awarded to Stacey VealEmployee of the Quarter Home House Oct 2018
- Awarded to Stacey VealOutstanding Customer Service Award 2017 Ionian Weddings Nov 2017
Volunteer Experience
Marketing and Fundraising Assistant
Issued by Gables Farm, Cats and Dogs Home on Jun 2011
Associated with Stacey VealAdministration Support
Issued by Cancer Research UK on Jul 2011
Associated with Stacey VealEvent Assistant
Issued by CHICKS on May 2011
Associated with Stacey Veal
Languages
- enEnglish
- spSpanish
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