Jaideep Chanda

Experience

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  Cognizant Technology Solutions

  Mar 2004 - Jul 2006

  Technical Analyst-CRM

  Worked with a team of techno-functional consultants to support a Siebel – ePharma Application for Fortune 100 Pharma major

• 

  Tata Consultancy Services

  Aug 2006 - Apr 2007

  Assistant Systems Engineer

  Worked with a team of Siebel consultants to support a Siebel Field Service Application for TCS customers

• 

  Frost & Sullivan

  Oct 2007 - Nov 2007

  MBA Intern

  Project on CRM implementations for a pharmaceutical firm

• 

  ITC Infotech

  May 2008 - Mar 2011

  Business Analyst-CPG & Life Sciences

  Worked to automate the Trade Marketing & Distribution activities for BAT. Processes include Trade Cycle Planning, Cycle Planning and Brand Cycle Planning. Implemented Cost-to-Serve model to trace Supply Chain Costs to SKU, Market, Customer and suggested rationalization of “Customer – SKU – Factory” combination for ITC Foods.

• 

  Honeywell

  Mar 2011 - Nov 2015

  Anchored annual business planning, integrating market trends, customer segments, competitor analysis, & Honeywell strengths to craft a strategy to ensure sustainable & profitable business growth Defined & prioritize the needs for a channel partnering program in a startup-like environment for Honeywell's multi-category SI partners which had a revenue upside of $15M over the next 5 years.

  • Manager - Strategic Marketing

    Nov 2014 - Nov 2015

  • Senior Consultant - Sales & Marketing

    Mar 2011 - Nov 2014
• 

  Infosys

  Nov 2015 - Sept 2018

  New Logos Marketing - Global Industry Leader

  Developed and executed holistic lead gen campaign targeted at prospects covering inside-sales, digital campaigns (social & traditional) and offline interventions such as close door marketing events

• 

  CyQureX Systems - A Hinduja Group Cyber Security Venture

  Sept 2018 - Jun 2021

  DGM and Head of Marketing

  Set up the marketing function from scratch right from hiring, design language, brand positioning and process definition to not only drive best practices but also build healthy pipeline for the organization.

• 

  Infosys

  Jun 2021 - Dec 2022

  Marketing Leader

  Led the marketing function for the cybersecurity unit globally where I strategized and executed key customer acquisition programs which include events, outbound campaigns, trade shows, customer advocacy, and media relations.

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  Zscaler

  Dec 2022 - now

  Technology Alliances - Business Development

  Manage the Security Operations technology partners in the SIEM/SOAR, Firewall Policy Management, Threat Intelligence Platform, Network Detection & Response and Breach Attack Simulation space