
Chad Petersen
Operations and Training

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About me
Rewrite your life narrative
Education

Sinclair University
2013 - 2013TV Advertising Specialist Television, and Digital Communication 4.0Activities and Societies: Part of a select group of advanced students known as The Ninerz Studied the ins and outs of TV Marketing and Advertising Sales

Lamar University
1994 - 1996Hospitality Management
Experience

Hospitality Industry
Jan 1996 - Mar 2009Operations and TrainingI have spent 13 years in the Restaurant and Hospitality industry working in operations management and people development. I also assisted throughout my career fine tuning software applications to increase there ability to both track and troubleshoot various financial functions of the business. Many of my hires and trainees continue to progress in their careers from assistant managers to multi-unit directors.

EnhancedResumes.net
Apr 2009 - Feb 2013FounderCreative and analytical come together to form the basis for my way of getting things done. I utilize a unique ability to help other drill down and find out who they are and what skills highlight their value to employers. Through detailed assessments and personal one on one consulting, I assist todays professionals develop a personal marketing campaign to launch them into their career change and search.From CFO's, to Project Managment Professionals, IT directors, and Executive Sales Professionals, I have taken what used to be ink on paper and developed powerful resumes that help you stand out from the "stack" and get the interview.My mission is to help you fulfill your mission and I pride myself on my ability to value the individual.Call or email me today for a free resume review and consultation."Chad was wonderful to work with, and I was so glad he was patient with me, which is sometimes a challenge. " - Former resume client Show less

FOX 4 and KFDM Ch 6; part of Sinclair Broadcast Group
Feb 2013 - Jul 2014Multi-Screen Media Marketing ConsultantI help your business standout and gain marketshare using todays multiple technology platforms.The top 2 ways people get their information today is via Television and the Internet.I show you how to maximize the potential of both mediums when meshed together into a mega-sized advertising tandem.

Cornerstone Advertising & Design
Aug 2014 - Apr 2016Director of Social MediaI consult with you as a business owner to maximize your exposure and effectiveness utilizing today's social media marketing tools.Whether it's Facebook, Google+, Twitter, Instagram, LinkedIn, Pinterest, or if you just want to maintain a blog, I am here to help.• Consulted with business owners to maximize their exposure and the effectiveness of their digital marketing.• Built the agency’s social media marketing program and department from the ground up.• Developed new strategies daily for a variety of clients• Stayed current on the latest trends, newest platforms, and what was up and coming via news feeds and global network.• Trained in both social media marketing and inbound marketing principles, I am equipped to guide your business as it navigates the waters to success Show less

Social ChADvisor
Apr 2016 - Apr 2020OwnerSocial media changes on a daily basis. Trying to stay up to date with all of the available tools and marketing strategies is all but impossible for a small business owner. My role is to ensure that your business never falls behind and stays ahead of the competition when it comes to social media marketing. Whether you need a partner to stand beside you and teach you the techniques you need to be successful or someone to take the reigns and manage the day to day aspects of your social media across all platforms, Social Chadvisor is the last partner you'll ever need.I've created social media marketing campaigns for various brands around the world.• Recognized in the industry and as a trusted professional and respected resource when it comes to Facebook advertising.• Increased engagement by strategically creating content that resonated with specific groups and targeting that content only to them.• Utilized all social media channels to engage and attract fans where they hang out the most.• Created contests using Facebook, Instagram, and Snapchat.• Created all images, photos, and video for clients’ social media channels.• Spoke at various groups about social media marketing including Facebook Ads at Social Media Day Denver 2018. Show less

The Story Catcher
Jun 2019 - nowHead Story CatcherFollowing a hardcore snipe hunt, botched pizzeria robbery, two years in a bear suit, and several moments atop a 6-foot unicycle, Chad Illa-Petersen (aka The Story Catcher) discovered the compelling power of stories. Today, Chad helps you find and craft your brand's stories evoking emotional responses resulting in higher customer trust, conversion, and retention.
Licenses & Certifications

Inbound Certification
HubSpotAug 2014- View certificate

Hootsuite Social Media Certified
Hootsuite Media Inc.Oct 2014
Volunteer Experience
Explorer Post Advisor
Issued by Boy Scouts of America on Jan 1996
Associated with Chad Petersen
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