Experience

• 

  Seryal trading

  Jun 2006 - Feb 2008

  Department of public affairs

   Responsible of Promotion and Ads, Including newspapers, media...etc. Responsible of all public relations affairs. Following up with all L/Cs at different banks. Company’s representative in Gerri Free Zone.

• 

  Zain

  Mar 2008 - Jun 2015

  Develop and execute Post paid and prepaid marketing plans and programs, both short and long range and coordinate at all stages with ENG, IT, FIN, Sales.2. Prepare or coordinate preparation of new segmented post paid and prepaid products layout from the concept development to final value proposition and launch plans until 3 months after the launch (L+3) to support customer base growth across all market segments3. Monitor success & progress of new post paid and prepaid products based on factors such as market appealing, serviceability, cost, profitability, penetration & growth opportunities.4. Monitor monthly, quarterly and statistical reports against budget/business case on sold/activated/new additions/revenues of post paid and prepaid5. To create and develop internal and external awareness for all newly launched post paid and prepaid products and services.6. Continuously monitor overall market for loyalty, satisfaction, threats, recommendations etc7. Manage the vendor/supplier for cost reduction and variety of handsets choices8. Handle 4 main segment to address end of year target (HAC, Students, Mass, and corporate)9. Identify new activations market share issues at regional levels and rectify these issues for timely resolutions (with suggested plans)10. Responsible for the security, Confidentiality & Integrity, of all information assets within his/her responsibilities in accordance with the company’s Information Security Policies11. Train/Lead & coach prepaid and post paid teams on all above tasks Show less Develop and execute Mass marketing plans and programs, both short and long range and coordinate at all stages with ENG, IT, FIN, Sales.13. Maintain the balance for all value propositions between all existing Mass products.14. Monitor success of Mass products based on factors such as market appealing, serviceability, VIP customer experience etc.…15. Monitor monthly, quarterly and statistical reports against business targets for the specific offers & promotions.16. To create and develop internal and external awareness for new/existing Mass products and services.17. Monitor and re-vamp existing products to help achieving the target KPI’s18. Continuously monitor overall market for newly launched competition offers, satisfaction, threats, recommendations etc.19. Identify Mass loyalty, retention and churn issues at regional/local levels and rectify these issues for timely resolutions and co-ordinate with other departments20. Monitor competition in their overall activity along with possibleinternal/external factors that may affect (Customers/MOU/revenue) KPI.21. Develop new plans and idea’s to reduce churn among Mass segments.22. Prepare and conduct analysis to understand reasons behind churn.23. Prepare monthly, quarterly and statistical reports on returnees/churn/revenue/usage.24. Develop & manage voice related devices as per the market needs (payphone, bundles, etc...)25. Drive loyalty through new promotions and deep understanding of customer’s profiles.26. Responsible for the security, Confidentiality & Integrity, of all information assets within his/her responsibilities in accordance with the company’s Information Security Policies Show less

  • Product Development Team Leader

    Apr 2013 - Jun 2015

  • Product Management Specialist (Mass Segment)

    Apr 2009 - Mar 2013

  • Regions & Bundles Acquisition Specialist

    Mar 2008 - Apr 2009
• 

  Zain sudan

  Jun 2015 - Jun 2017

  Marketing segment manager

  1. Identifying the segment and sizing the potential value and customers.2. Develop & maintain an expert level of customer insight for the given segment across preferences, lifestyle, needs & purchasing criteria…etc.3. Understand the objectives for the segment, including customer satisfaction, customer volumes & net adds, revenues & margins4. Develop relevant, innovative & exciting customer value propositions for the segment, incorporating pricing recommendations, customer experience, VAS, loyalty & lifestyle benefits, branding & comm., device, & sales channels5. To ensure all relevant product & service lines (e.g. mobile voice & data, VAS, SMS…etc.) are included/aligned in the segment marketing plans and propositions7. To ensure a close business performance monitoring of the segment, including satisfaction levels, usage, service adoption, churn, ARPU, revenues & margins8. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections9. Provide regular reports on campaign effectiveness and target performance10. Prepare and implement 12 month roadmap for the segment in line with commercial and marketing strategy11. To manage CVM tool & define a BTL cross / up-selling & retention strategy, ensuring delivery12. Continuously monitor competition offers & promotions & analyze market competitiveness of Zain packages/promos/offers, then come record and come up with recommendations.13. Prepare annual budget/re-forecast and business plan for the segment14. Identify the segment (slow Opt in’s) and dissatisfaction factors and prepare responses to enhance acquisition 15. Manage and coordinate with sales department on upfront commission scheme, and continuously monitor direct impact on newly customers and values16. Moni Show less

• 

  Saudi telecom company

  Jul 2017 - now

  Consumer marketing - senior pricing expert

  • Perusing, developing and financially assessing of core as well as non-core products/service such as entertainment propositions, IPTV, and add-ons• Provide consultancy for value proposition as well as business cases level for all upcoming and running products/service • Development of financial modeling methods to determine the potential impact of pricing strategies on profitability.• Forecasting revenues and profitability for new products/service as well as current ones based on solid financial impact analysis• Developing dynamic pricing tools to effectively respond to changing market needs and trends.• Lead and provide subject matter expertise across internal functions, using data analytics, researches and industry information to help stakeholders plan, execute and achieve activity targets.• Preparing and presenting pricing analysis findings to executives, marketing teams• Capture all activities, curate and communicate best practices enabling easy sharing of information for marketing team to achieve marketing strategies• Own and effectively manage cost center budget, on-target and on-time expensing• Contribute and influence the activities and development of the marketing team to insure best practice is achieved Show less