
Timeline
About me
Social entrepreneur, speaker and activist || Ex-McKinsey
Education

University of cambridge
2018 - 2018Residential camp for Oxford High School and Wimbledon High School scholars at Murray Edwards college

Harvard university
2018 - 2018Lectures in Harvard Law School and Harvard Kennedy School of Government with Mason Fellows as part of wider Women2Women summer program

Massachusetts institute of technology
2017 - 2017Mit launch entrepreneurship/entrepreneurial studies
Oxford high school gdst
2006 - 201910 A*s at (i)GCSEsA-Levels: A* in Mathematics, A* in Economics, A in Computer ScienceGCSE School Prize for Outstanding Achievement in Computer Science, highest mark in school.A-Level School Prize for Outstanding Achievement in Economics, Commendation for Outstanding Achievement in MathematicsBebras Hall of Fame - top 0.1% of Computer Science Students aged 16-18

Babson college
2018 - 2018Entrepreneurial Thought and Action crash course during Women2Women summer program

University of oxford
2019 - 2022Undergraduate economics & management first classActivities and Societies: Women's Blues - Oxford University Ice Hockey Club, Co-Captain - Oxford University Hockey Club 3rd Team College Representative - Oxford Women in Business Society, Consultant - Oxford Development Consultancy, Consultant - Oxford Strategy Group, Oxford University Feminist Society, First Class Degree in BA Economics and Management. Modules included: Quantitative Economics, Microeconomics, Behavioural and Experimental Economics, Strategic Management, Marketing, Organisational Behaviour and Analysis, Entrepreneurship and Innovation, and a Thesis in Management.Ranked 30 out of 1529 E&M Applicants for TSA score.

Launchx entrepreneurship program
2017 - 2017Summer Entrepreneurship Program at MIT
Experience

Ibm
Jun 2017 - Jun 2017Global partners london tribe memberDuring my week at IBM, I shadowed a Global CIO Partner, in the London Tribe working on internal facing products. I was responsible for developing test scripts to analyse the UX from a user perspective, and worked with the idea generation team to discuss potential features and problem fixes with relation to design.IBM operates under an agile environment, so I used my skills as a dynamic, collaborative member alongside my knowledge from agile training to fit in with the team practises. Being such a large multinational, it was also important to apply skills in patience and clear and concise messaging to get what you needed from who you needed, without wasting their time whilst taking consideration of different time zones and work cultures. At the end of the week, I delivered a presentation to the team, which required good presentation and delivery skills to execute an impactful, relevant talk. Show less

Zest - a branch of young enterprise
Sept 2017 - Jul 2018Managing directorreached the regional finals of the Young Enterprise Competition 2017-2018Won 'Best Company' at both local and county heatsOur books take a traditional fairytale and rewrite them with a modern twist with the aim of reversing taught prejudices. These were a huge success, receiving endorsements from Stonewall, Peter Tatchell and Miriam Margolyes, among others, and sold across 4 countries, as well as featuring on BBC News. Before restructured as a social enterprise, the business formed part of a Young Enterprise Competition in which we ended up reaching the regional final, among other prizes. We are now a multi-award winning enterprise, available in 7 languages and in picture book, audiobook, and e-book version to increase access to as many people as possible. Show less

Women of the future programme
Nov 2017 - nowAmbassador
Institute for the future of work
Jun 2018 - Jun 2018Panel member
Women2women
Jul 2018 - Aug 2018Conference memberI was fully funded by the United States Embassy to attend this female leadership conference in Boston, MA for 2 weeks. During the program, we were educated at Harvard Univerity and Babson College, as well as learning from organisations including Converse, and presenting our action plans at the Massachusettes State House.

World summit ai
Oct 2018 - Oct 2018Speaker
Innovation enterprise
Oct 2018 - Oct 2018Speaker
Tedx obu
Nov 2018 - Nov 2018Speaker
Women in tech - global movement
Feb 2019 - Feb 2019Speaker
We are family foundation
Mar 2019 - Mar 2019Alternate - 2019 global teen leaders
Tedxroma
May 2019 - May 2019Speaker
The conduit
Jun 2019 - nowSocial impact fellow
Inspiredminds!
Jul 2019 - Nov 2020Press officer + social media leadHead up Social Media for World Summit AI, World AI Week and Intelligent Health.Press officer for Inspired Minds working on World Summit AI, World AI Week and Intelligent Health

World summit ai
Oct 2019 - Oct 2019Speaker
#iwill campaign
Oct 2019 - nowAmbassador
International youth think tank
Nov 2019 - Nov 2019Board member
Oxford development consultancy
Jan 2020 - May 2020ConsultantJoined ODC on a two-term consultancy project for the largest youth-run mental health charity in Nigeria, MANI. We worked on their financing strategy and impact management metrics, as well as creating a pitch deck for them to use for their financing applications.

Unipear
Mar 2020 - Jun 2023Co-founder & trusteeI co-founded UniPear - an organisation helping disadvantaged and minority students successfully apply to the University of Oxford - in 2020, and we are proud that over 80% of our mentees receive interview offers and 60% receive conditional offers for a place. Recently, we have merged with UniReach where I am now a trustee in order to continue to support underrepresented students in their applications to top universities.

Oxford women in business
Apr 2020 - Jun 2020Student representative
Oxford strategy group
Apr 2020 - Jun 2020ConsultantConsulting on a project with Unilever to help them understand how consumer perceptions of their haircare products have changed as a result of the COVID-19 pandemic.

Sam labs
May 2020 - Sept 2020Business analyst intern
Women in tech - global movement
May 2020 - May 2020Panel organiser
St hilda's college, university of oxford
Jun 2020 - Jul 2021Women's officer
Future leaders network
Jul 2020 - Nov 2020Design working group - y7 summit 2021
Peter jones foundation
Sept 2020 - nowYouth panel member
Mckinsey & company
Jul 2021 - Aug 2021Summer business analyst
Fumble
Sept 2021 - Dec 2022Youth board member
Mckinsey & company
Dec 2022 - Dec 2024Business analyst
Apple
Dec 2024 - nowInternational business growth & planning - data science & analytics orgDriving Growth Projects for Apple Music Internationally and cross-service LOBs in Europe
Licenses & Certifications
- View certificate

Ph525.1x - statistics and r - online course
Harvardx - View certificate

Hubspot sales software certified
HubspotMay 2020 - View certificate

Uk101 leadership course
Common purpose
Honors & Awards
- Awarded to Joana BaptistaDiana Award Recipient 2020 Diana Award Jul 2020
- Awarded to Joana BaptistaTop 10 - Management Undergraduate of the Year Enterprise RentaCar + TARGETjobs Jul 2020
- Awarded to Joana BaptistaWinner - Women in Tech Global Awards, Most Promising Junior Women in Tech Oct 2018
- Awarded to Joana BaptistaWinner - Inspiring Juniors Inspiring 50 Jun 2018
- Awarded to Joana BaptistaWinner - Rising Star Award, Entrepreneurs & Start Ups Category WeAreTheCity Jun 2018
- Awarded to Joana BaptistaWinner - Women of the Future Awards, Young Star Category Women of the Future Nov 2017
- Awarded to Joana BaptistaAcademic STEM Scholar - Apr 2017
- Awarded to Joana BaptistaAcademic Scholar Brighton College Feb 2017
- Awarded to Joana BaptistaFinalist - Everywoman FDM Women in Technonogy Awards, One to Watch Category Everywoman Nov 2016
- Awarded to Joana BaptistaGold Biology Olympiad Award Royal Society of Biology Jul 2016
- Awarded to Joana BaptistaHead's Scholarship - Sep 2012
Languages
- enEnglish
- poPortuguese
- spSpanish
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