
Timeline
About me
Marketing Specialist - licitaciones.es (Tender Service Group)
Education
Universidad de palermo
2011 - 2013Tecnicatura business communication 8.62Specialty with focus on organization and management of internal communication in companies.
Universidad de palermo
2010 - 2014Bachelor advertising 7.84Activities and Societies: -Pedagogy in Design and Communication -Academic assistant During my professional training I opted professors who focused on content planning, business branding and online strategy development.
Experience
Facultad de diseño y comunicación. universidad de palermo
Aug 2013 - Jun 2015Academic assistantCorrection of practical work and student thesis.Analysis of social networks of student projects.Presentation of relevant material about Digital Marketing.
Wingu, tecnología sin fines de lucro
Feb 2015 - Oct 2015VolunteerManagement of the website community.winguweb.org.Design of the monthly newsletter for members of the Wingu Community.Update of Facebook and Twitter.Writing notes of interest for the website.Development of step-by-step manuals for enrollments in the Google for Nonprofits program.Help support for participants of the Wingu - Wix alliance.Creation and monitoring of Ads campaigns.Redaction of documents in English.Volunteers of coordination.
The walt disney company
Jun 2015 - Sept 2015Data entryContent migration for Disney Junior LATAM website.Disney Babble blog notes retagging.
Link-b
Oct 2015 - Sept 2017Teams coordination (Account executives, IT and designers).Scheduling of periodical strategies.Development of integral communication and content proposals for new clients.Selection of suppliers. Planning and management of clients´ social networks and e-mail marketing strategies.Planning and monitoring of SEM ans SEO strategies.Database update.Analysis of results with Google Analytics and social media tools.Competition monitoring.
Accounts Director
Sept 2016 - Sept 2017Project Manager
Oct 2015 - Sept 2016
Espn
Sept 2017 - Oct 2019Brand content manager latam - the walt disney companyDevelopment of creative content proposals for digital sales.Create, manage and update of the content calendar.Periodical analysis of each ESPN social network performance.Coordination of Ad Sales campaigns on ESPN LATAM social networks.Analysis of organic and paid campaigns KPI's.Training and support to the commercial area for digital sales strategies.
Saltolab
Jun 2018 - Oct 2019Coordination of marketing and digital strategies workshops.Preparation of the material for the meetings.Exponent in the workshops. Workshops carried out: 1. Workshop on Digital Strategy and Content Marketing. Program available at: https://drive.google.com/file/d/1AludG6LXfvnP0Z6g83FJ9Jr7bpEU5A3e/view Coordination of content marketing and digital strategies workshops with agile methodologies. Consulting in content marketing and digital branding. Collaboration with content for the website.
Coordinator of trainings and workshops
Aug 2018 - Oct 2019Consultant
Jun 2018 - Sept 2019
Licitaciones.es
Dec 2020 - nowDigital marketing assistantTender service group
Dec 2020 - nowMarketing operations supportThe main role of the Marketing Operations Support is to offer strategy and technical marketing solutions to all the offices of Tender Service Group in Europe and Latin America (17 in total). This role demands a high problem-solving skills, passion for teaching others and being a proactive member of the team that is always up-to-date with the latest digital marketing trends.Responsibilities:-Support the Marketing Operations Manager to organize the team tasks and strategies.-Support and coordination of group projects, tasks and tool specific trainings for all TSG marketing members.-Coordination of Tender Service Group's Google Ads strategy.-General support to other marketing team members to solve issues or complete tasks.-Support countries with no local marketing person in general marketing tasks and result analysis (including paid campaigns, SEO analysis and email marketing).-General SEO and Paid data analysis along with quarterly reports preparation and presentation.-Google Tag Manager, Google Ads, GA4 and Email marketing (Emarsys) technical support and tool configuration. Show less
Licenses & Certifications
- View certificate
Google analytics para principiantes
Google analytics academyOct 2018 - View certificate
Google analytics individual qualification
Google digital academy (skillshop)Aug 2020 - View certificate
Fundamentos de google ads
GoogleNov 2018 Curso de neuromarketing
CapacitarteSept 2018Pedagogía en diseño y comunicación
Facultad de diseño y comunicación. universidad de palermoMar 2012- View certificate
Curso: fundamentos de marketing digital
Google actívateJun 2017 - View certificate
Curso avanzado de google analytics
GoogleNov 2018 - View certificate
Google shopping
GoogleNov 2018 - View certificate
Curso de analítica web
Google actívateDec 2017 - View certificate
Curso de productividad personal en la era digital
Google actívateSept 2018
Honors & Awards
- Awarded to Meilyng CaballeroCaso de Cultura Disney aplicado al emprendimiento Aguacate Fotografía - 2013 http://fido.palermo.edu/servicios_dyc/blog/docentes/detalle_tp.php?id_docente=594&id_blog=16279
- Awarded to Meilyng CaballeroSegundo lugar en concurso Creatividad en Palermo 2012. Trabajo titulado: Campaña para ONG ALUBA. Universidad de Palermo Jun 2012 http://fido.palermo.edu/servicios_dyc/blog/interna.php?idtp=8491&idmateria=7
- Awarded to Meilyng CaballeroEnsayo La revolución Digital - 2012 http://fido.palermo.edu/servicios_dyc/blog/docentes/trabajos/9046_24109.pdf
Volunteer Experience
Voluntaria en departamento de comunicación
Issued by Wingu, Tecnología Sin Fines de Lucro on Feb 2015Associated with Meilyng Caballero
Languages
- esEspañol
- inInglés
- itItaliano
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