Experience

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  Alcatel-lucent

  Mar 2008 - Oct 2009

  Jr. project analyst

  • Conducted I.T. projects with a focus on support improvement for the service desk platform in Brazil. • Consolidate functional and non-functional requirements, flows and projects' documentation. • Use of standard analytic tools to gather, analyze and report key metrics and findings relevant to the measurement of service desk quality and support effectiveness.

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  Fcb brasil

  Oct 2009 - Apr 2010

  Social media intern

  • Developed and executed social media strategy through competitors research, benchmarking, messaging, audience identification and trending hunter;• Collaborated with the creative team to develop campaigns to achieve the best approach to the target audience;• Liaised with other departments (customer relations, sales, design) to manage reputation, identify key players and coordinate actions.

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  Itaú unibanco

  May 2010 - Mar 2015

  • Identification, gathering and analysis of data, benchmarks and competitor analysis to create business opportunities for online banking. • Lead UX research and prototypes development to improve user's experience while banking online or on the mobile app. • Developed functional and non-functional requirements, flows and projects' documentation. • Conducted meetings with stakeholders to communicate the achievements of each project.• Create and maintain reporting, metrics tracking and testing schedules.Highlights and Key Projects:• Launched the feature to recharge mobile credits through SMS, which was the first transactional product to be implemented for the bank’s SMS platform.• Implemented the feature to allow customers to consult bank balance through SMS reducing the costs of consults in ATMs due to channel migration. Show less • Conducted multimedia projects with a focus on corporate communications and internal collaboration tools;• Partnered closely with the media teams to understand changes within each media program and assess how these changes impacted business performance;• Use of standard analytic tools to gather, analyze and report key metrics and findings relevant to measurement of channel and message effectiveness;• Provide feedback on improving processes related to corporate communications strategic plan.Highlights and Key Projects:Implemented an intranet portal based on SharePoint technology aiming to develop a culture of knowledge sharing and collaboration. This portal enhanced and facilitated the communication flow among diverse areas like products, credit, commercial planning, BI and asset management generating more than 1 million access per month Show less

  • Digital Business Analyst

    Jun 2013 - Mar 2015

  • Marketing Communications Analyst

    May 2010 - May 2013
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  Telefônica brasil

  Apr 2016 - Jan 2017

  Product owner - mobile apps

  • Managed the digital customer care, delivering service solutions for mobile phone, leading B2C projects through the whole process of design thinking: from the understanding of user's needs and business requirements to translate them into creative concepts, epics, user stories and high fidelity prototypes for IT development;• Collaborated with diverse business units (Marketing, Sales, Juridical, Call Center) to identify and exploit new value streams aiming to maximize ROI of features implementations during the Sprints;• Strategic planning and roadmap development of the "Meu Vivo Movel" App for iOS and Android;• Planning, commercial negotiation, control releases, QA, approval and communication of Sprints;• KPIs analysis of mobile engagement, downloads, rate, updates and churn using tools like Google Analytics, Google Play Developers, iTunes Connect and AppAnnie turning data into executive summaries;• Launched media strategies, from planning to execution, focusing on the maximization and analysis of the planned vs. delivered results.Highlights and Key Projects:• Integrated Meu Vivo acceleration Squad, launching new features and App enhancements in 4-week sprints. In 1 year there was 200% increment in the numbers of Unique Users (from 3MM U.U. to 9MM U.U.) and 45% reduction in churn rate. Show less

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  Comgas

  Jan 2017 - Jul 2018

  Product owner - digital channels

  • Implemented digital channels projects using the Scrum Framework (Agile), aiming to deliver process automation and costs reduction through customer journey mapping, focus groups, design thinking and prototyping;• Managed a multidisciplinary squad, ensuring the team performance during the Sprints by helping to clear blockers and leading interactions to deliver timely and high-quality outputs;• Gathered business requirements from stakeholders supporting identification and resolution of issues aiming clear communication across stakeholders and development team;• Populated and prioritized stories in the backlog ensuring client visions, business needs, future growth;• Analyzed the valuation and ROI of each feature implemented in digital channel monitoring performance KPIs;• Developed media strategies, from planning to execution, focusing on the migration from analogical channel to digital channels;• Orchestrated workshops and training for the call centre and back office.Highlights and Key Projects:• Restructured and redesigned the customer e-care, launching 8 new functionalities, growing in 17% its representative above all services channel;• Reduced in 15% (R$ 3MM per year) the Call Center operational costs operating due to digital migration;• Winner in the Brazil 2018 International Client Management Congress Award by the Client S.A. magazine in the category Best Technological Contribution with the case: Be a digital client. Show less

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  Uol

  Aug 2018 - Jun 2019

  Product owner - mobile apps

  • Managed the UOL Mobile Apps portfolio, creating apps vision securing the enhancements according to the user needs, road maps and app growth;• Backlog management, breaking down and prioritizing user stories, documenting behaviour and dependencies• Collaborate with different teams to ensure smooth delivery aiming to deliver the best user experience to the Apps subscribers;• Analysis of the environment (market, competitors) and definition of the business model (core-target, pricing, key channels);• Identification and segmentation of the audience to maximal granularity to improve performances;• Designed performance improvement plan consistent with long term strategic goals to maximize user acquisition, subscribers, LTV and reduce churn;• Monitored the whole sales process: lead activation, prospection, follow-up and support.Highlights and Key Projects:• Launched the entertainment and culture vertical, UOL Leia+, a white label project, that increased in 30% the product revenue due to the financial transfer negotiation to the vendor, reduced in 10% the user churn as the user experience was improved with the new Apps;• Implemented the In-App Purchase solution in the Android and iOS products portfolio, simplifying the subscription experience. Show less

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  Socialbakers

  Aug 2019 - Jan 2020

  Business development analyst

  • Responsible for creating the foundation for new business in the commercial sector, ensuring Socialbakers continues its growth and finds new long-term partners. • Identifying and building relationships with potential partners of leading brands in the commercial segment and driving new business opportunities • Educating potential clients and providing concrete ways to improve their social media performance using Socialbakers' solutions.

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  Marley spoon

  Feb 2020 - Jun 2022

  Digital product owner

  • Managing a digital subscription platform, responsible for defining MVP, prioritizing initiatives and translating roadmaps into user stories, acceptance criteria and success metrics;• Collaborating with diverse business units (Marketing, Sales, Juridical, Call Center) to identify and exploit new value streams with the goal of maximizing the ROI of features implementations during the Sprints;• Designing performance improvement plans, long-termt with long term strategic goals in order to maximize user acquisition, subscribers, LTV and reduce churn;• Performing KPIs analysis of digital channels engagement (downloads, rate, updates and churn). Show less

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  Medirect malta

  Oct 2022 - now

  Product manager