Hanna Wei

Hanna Wei

Marketing Project Specialist

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  • Timeline

  • About me

    Account Manager at LINE

  • Education

    • Yuan Ze University

      2007 - 2011
      Bachelor of Arts B.A. Department of Chinese Language and Literature

      Activities and Societies: Student Council-College of Liberal Arts

  • Experience

    • Ken Lin International Co., Ltd. (OGUMA)

      Apr 2012 - Jun 2013
      Marketing Project Specialist

      ● Brand promotion, including marketing strategy planning, product promotion, advertisement programming, marketing events execution.● Social media and online community operation with increasing followers by 47% on average.● The first O2O event with participation exceeded the number of 100,000 people and reached a new high.● In charge of launching the main product, “Waterful Mask”, and successfully promoted by increasing the annual revenue to $2MM.

    • Eastern Home Shopping & Leisure Co., Ltd.

      Aug 2013 - Apr 2016
      E-Commerce Marketing Specialist

      ● Create, launch and manage customer development and cooperative marketing program.● Manage daily program planning and deployment of marketing activities.● Identify new marketing opportunities and create techniques for improving existing campaigns.● Cooperate with the Marketing Manager to design, develop and execute company’s strategic marketing plan and achieve company annually revenue goal.● Spearheaded strategic marketing campaign – “The single celebration Sale” on 2015/11/11, company revenue even break a new record high and the YOY revenue increased by 120%. Show less

    • IProspect

      May 2016 - May 2020
      Associate Manager

      ● Devise, manage and implement best practices and account frameworks for new and existing clients.● Assist Client Services team with client communications around paid search knowledge and recommendations to develop and deliver a clear strategic vision.● Critically evaluate team’s output and regularly monitor campaign performance to measure plans’ effectiveness vs. KPIs, ensuring any issues are flagged and solved.● Manage both personal and team workload to deliver high quality work and service for all clients and stakeholders.● Understood and drove the integration of programmatic campaign activity to wider multi-channel strategies and apply learnings.● Acted as a bridge between the team and internal partner to improve the cooperation model, and provided quality client service.● Planned collaboratively a fundamental training program including performance evaluation for junior optimizators to quickly equip them with fundamental skills of a variety of advertising platforms, and Google Analytics. Show less

    • 遠時數位科技 YSDT

      Nov 2020 - Mar 2021
      Associate manager
    • 91APP, Inc.

      May 2021 - Mar 2022
      Associate Manager
    • LINE Corp

      Mar 2022 - now
      Account Manager
  • Licenses & Certifications

    • TQC Power Point 2007 Advenced

      Techficiency Quotient Certification
      Jan 2011
    • Yahoo Native Ads certification

      Verizon Media
      Jul 2019
    • Google Adwords certification

      Google
      Aug 2016
    • YAHOO! Bing Ads certification

      Yahoo
      Feb 2016
      View certificate certificate