Hanna Wei

Experience

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  Ken Lin International Co., Ltd. (OGUMA)

  Apr 2012 - Jun 2013

  Marketing Project Specialist

  ● Brand promotion, including marketing strategy planning, product promotion, advertisement programming, marketing events execution.● Social media and online community operation with increasing followers by 47% on average.● The first O2O event with participation exceeded the number of 100,000 people and reached a new high.● In charge of launching the main product, “Waterful Mask”, and successfully promoted by increasing the annual revenue to $2MM.

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  Eastern Home Shopping & Leisure Co., Ltd.

  Aug 2013 - Apr 2016

  E-Commerce Marketing Specialist

  ● Create, launch and manage customer development and cooperative marketing program.● Manage daily program planning and deployment of marketing activities.● Identify new marketing opportunities and create techniques for improving existing campaigns.● Cooperate with the Marketing Manager to design, develop and execute company’s strategic marketing plan and achieve company annually revenue goal.● Spearheaded strategic marketing campaign – “The single celebration Sale” on 2015/11/11, company revenue even break a new record high and the YOY revenue increased by 120%. Show less

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  IProspect

  May 2016 - May 2020

  Associate Manager

  ● Devise, manage and implement best practices and account frameworks for new and existing clients.● Assist Client Services team with client communications around paid search knowledge and recommendations to develop and deliver a clear strategic vision.● Critically evaluate team’s output and regularly monitor campaign performance to measure plans’ effectiveness vs. KPIs, ensuring any issues are flagged and solved.● Manage both personal and team workload to deliver high quality work and service for all clients and stakeholders.● Understood and drove the integration of programmatic campaign activity to wider multi-channel strategies and apply learnings.● Acted as a bridge between the team and internal partner to improve the cooperation model, and provided quality client service.● Planned collaboratively a fundamental training program including performance evaluation for junior optimizators to quickly equip them with fundamental skills of a variety of advertising platforms, and Google Analytics. Show less

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  遠時數位科技 YSDT

  Nov 2020 - Mar 2021

  Associate manager
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  91APP, Inc.

  May 2021 - Mar 2022

  Associate Manager
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  LINE Corp

  Mar 2022 - now

  Account Manager