Clover Carroll

Experience

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  BATRPRO Productions

  Jan 2004 - Jan 2012

  Owner
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  The Ranch Road Show

  Jan 2005 - Jan 2009

  Executive Producer
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  New Story Media

  Jan 2012 - now

  Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities.Working closely with all departments to ensure the CRM works effectively for all aspects of the company. Overseeing direct communications with customers through the CRM.Monitor and maximize customer lifetime value strategies ensuring maximum profitability.Ensuring the database is segmented effectively for targeted marketing activities.Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products. Show less As Creative Director my responsibilities include:Conceiving and implementing concepts, guidelines and strategies in various creative projects and overseeing them to completionCollaborating with account executives to obtain knowledge of the clients’ requirementsDirecting and motivating teams of art directors, illustrators, copywriters etc. to help them use their talents effectivelyResponsibilitiesLead brainstorming/creative sessions to generate ideasWrite and design unique and well-crafted copy that meet clients’ needs as well as our ownRevise content and presentations, approve/reject ideas, provide feedback to the teamTrain and guide subordinates into accomplished professionalsMonitor results of team efforts and propose actions for the futureSkillsProven experience as a creative director or in a similar creative roleHand-on experience in creative process, marketing, graphic design and brand developmentWorking knowledge of software such as Photoshop, Illustrator, InDesign etc.Outstanding leadership and organization skillsExemplary interpersonal and analytical abilities Show less Expert in Targeted Video MarketingProven working experience in digital marketingExperience leading and managing strategic video marketing campaigns, A/B testing, marketing, email marketing, social media advertising campaigns. Experience with creating sales funnels. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience with website optimizationknowledge of website analytics tools - Google Analytics, Lead ForensicsExperience in setting up and optimizing Google Adwords campaignsUp-to-date with the latest trends and best practices in online marketing and measurementWorking knowledge of WordPress. Content Marketing generation Show less

  • CEO

    Jan 2012 - now

  • CEO/Digital Marketing Director

    Jan 2012 - now

  • CRM Manager

    Jan 2012 - now

  • Executive Producer

    Jan 2012 - now

  • Director of Photography

    Jan 2012 - now

  • Creative Director

    Jan 2012 - now

  • Writer

    Jan 2005 - now

  • Film/Video Producer

    Jan 2012 - now

  • Editor/Motion Graphic Artist

    Jan 2012 - now

  • Digital Marketing Director

    Jan 2012 - now

  • Photographer

    Jan 2012 - now

  • Audio Engineer

    Jan 2012 - now

  • Camera Operator

    Jan 2012 - now
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  New Story GROW

  Mar 2016 - Jan 2019

  CEO

  New Story GROW is a strategic messaging platform that blends video production, video marketing, and crowdfunding to offer non-profits a complete messaging platform. Organizations who are changing the world face the strategic challenges of messaging, marketing, and the never ending cycle of fundraising. These organizations have a continuing need to raise awareness and funds, but all too often they can’t afford the quality messaging necessary to gain the exposure needed to maximize their impact. Many times the organization just lacks resources. This was the impetus for us to create New Story GROW.Never before have public charities, private foundations, social enterprises and churches had access to a strategic messaging platform that not only builds brand awareness but raises funds to cover the costs. This frees up the organization to focus on what they do best…making an impact in people’s lives. Show less

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  Will Stay Here Again

  Aug 2021 - now

  Owner

  Will Stay Here Again is a vacation rental company located in Brenham, Texas. We’re Clover and Rachel Carroll. We love Washington county and have lived here for over 20 years. We’ve worn many hats throughout the years. We were professional musicians in the band Back At The Ranch and writers for Texas Live Magazine where we wrote about Texas history and cool, off the beaten path, things to go, do, and see in Texas. We also produced and hosted a Texas travel show called “Down The Road”. You might see some of our stories and music at one of our bnbs. We currently have six bnbs available in Washington county; The Old Dairy, The Church House, and The Cotton Den. We hope you enjoy your stay and promise to give you a 5 star experience. Show less

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  The Liberty Call

  Aug 2021 - now

  Highly-accomplished on-line video host with extensive experience in hosting and producing a successful, show. Skilled in engaging with audiences, creating compelling content, and inspiring conversations.As host of "The Liberty Call" television show, I am responsible for hosting a weekly one-hour program that covers a variety of topics related to patriotism and the preservation of our American Judeo-Christian values. I conduct interviews with guests, moderate panel discussions, and deliver brief monologues on the topics of the day. I also work with a team of producers and writers to create engaging segments, and ensure that the content is of the highest quality.In addition, I work to promote the show on various media outlets. I am also responsible for managing our social media accounts and working with advertisers. My goal is to ensure that the show remains relevant and engaging for our viewers. Show less

  • Host of The Liberty Call

    Jan 2023 - now

  • Host of The Liberty Call

    Aug 2021 - now
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  The White Rose Resistance

  Jul 2023 - now

  Director Of The Resistance at The White Rose Resistance