Mark Mendelson

Experience

• 

  Basell

  Apr 2001 - Dec 2007

  Established and directed the company's first global marketing communciation team that integrated strategic marketing commuinication plans, media management and crisis communications for 17 diverse business units. Oversight of corporate global website, www.Basell.com Developed web-based customer relationship management programs, marketing content management processes, and supervised a global marketing automation team. Oversight of corporate global website, www.Basell.com Developed revolutionary web-based polypropylene resin auctions, and supervised a regional sales team responsible for $70M annual revenue. Direct leadership of internal change management programs.

  • VP Global External Communications

    Jan 2006 - Dec 2007

  • Head of Global e-Business

    Jan 2004 - Dec 2005

  • N. American e-Business Leader

    Apr 2001 - Dec 2003
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  LyondellBasell Industries

  Dec 2007 - Jun 2009

  Head of Business Communications

  Developed strategic marketing communication plans, and led an international communications organization delivering regional media relations, executive interviews and article placement in trade journals, web site marketing content, and all customer facing promotional activities.

• 

  Braskem

  Nov 2009 - May 2012

  Marketing Portfolio Director

  Led a marketing team that developed and executed segmented business growth strategy, defined financial objectives for innovation projects, optimized product portfolio and asset utilization, and created marketing communication for a $2.5B North American polypropylene business.Introduced to the North American market biopolymer Green-PE polyethylene, derived from Brazilian sugar cane based ethanol.

• 

  Haas Group International

  Aug 2012 - Jun 2013

  Director of Marketing

  Developed the company’s overall marketing and communications strategy in the Aerospace and Automotive markets to improve brand recognition, strategically position the company’s products and services offering, drive lead generation, and shorten the company’s sales cycle. Created suite of sales enablement tools and standardized contract proposals to fully articulate corporate capabilities and customer value propositions. Restructured the company's web site and social media to recapture thought leadership and create demand for Chemical Management Services (CMS) and Product Distribution. Show less

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  IHS

  Oct 2013 - Nov 2015

  Portfolio Marketing Director - IHS Chemical

  Built vision and executed global go-to-market strategy for IHS Chemical's petrochemicals and plastics market advisory services. Positioned products and services based on market needs and competitive analysis, articulated value propositions, and authored strategic messaging for functional, decision making, and influencing personas. Crafted client retention program of Thought Leadership webinars, and aligned messaging for multi-channel lead generation programs.

• 

  Mitsui Chemicals America Inc

  May 2016 - Oct 2021

  Marketing Manager

  Leading market strategy development and execution across multiple product lines of polyolefin elastomers and specialty polyolefin performance polymers. Identifying opportunities for business expansion in packaging, automotive, and healthcare markets. Leading digital marketing and lead generation capability advancements.