Ola Persson

Experience

• 

  Ericsson

  Oct 1988 - Sept 2001

  Operative and leadership roles during the break-in to the North-American Optical Networks market peaking at $ 10 million annual revenues. Product marketing, technical solutions with specific tasks as line manager, standards rep’, trade-show speaker & customer engagements. Line Manager positions in pre-sales and product management. Leading teams of up to twenty people - always with delegation and empowerment on the top of my mind.

  • Product Line Manager

    Jan 1998 - Sept 2001

  • Several Management positions

    Oct 1988 - Dec 1997
• 

  Ericsson

  Jan 2002 - Jan 2006

  Sales manager for Mexico within Broadband Networks. Profit & loss responsible for 400 million SEK of annual revenues. Responsible for target setting, pricing, profitability and sales promotion. Line manager (staff of twenty people) for Product Management of Optical Networks. Responsible for life-cycle profitability of sourced products generating 700 million SEK of annual revenues. The responsibilities span business development, product management, system engineering and supply support.

  • Sales manager, Mexico

    Jan 2004 - Jan 2006

  • Manager of Product Management

    Jan 2002 - Jan 2004
• 

  Ericsson

  Jan 2007 - now

  · Key contributor to reducing excess inventory with billions of SEK in the Supply Commercialization program. Main driver, having established a program to improve efficiency and harmonization in BNEW indirect sales. Driver in Nextgen SW Business flow – that will define Ericsson’s success in Cloud RAN / ORAN. Sales of Ericsson portfolio to customers in the Nordics. Signed three new customers, in new customer segments. Defined strategy for route to enterprise market. Handled projects where customer demands connect closer to targeted R&D investments based on user factor / fast fail methodology. Introduced methodology where customer needs drive modularization of our Networks portfolio. Managed allocation for early deliveries of 5G AAS equipment. Coaching development of Sales methodology and collateral for Ericsson’s Networks portfolio. Last business development of indoor solutions and end-2-end network security. Developed and managed Ericsson business with the Radio and Transport portfolio in the Mediterranean region. In the last years I have contributed to several important businesses/break-ins won – pioneering new solutions or applying creative sales tactics. Developed and managed business for the Ericsson Networks portfolio in the Latam region. Walked away with comprehensive understanding of business context, extensive contact network and profiency level in Spanish and Portuguese.

  • Sales Engagement Director, BA Networks

    Sept 2023 - now

  • Account Manager, Customer unit Northern & Central Europe

    Sept 2022 - Aug 2023

  • Sales Engagement Director, BA Networks

    Nov 2017 - Aug 2022

  • Business Manager, Networks , Region Mediterranean

    Jul 2014 - Oct 2017

  • Business Manager, Networks, Latin America

    Jan 2007 - Jun 2014