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Kirsi Laine

Kirsi Laine

Customer service in the newspaper company

Followers of Kirsi Laine2000 followers
location of Kirsi LaineTurku, Southwest Finland, Finland

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  • Timeline

  • About me

    HR, Insight and Marketing professional

  • Education

    • Turku School of Economics at the University of Turku

      1998 - 2004
      M.Sc. (international business and marketing) Major: International business / marketing, minors: German, English and economic geography

      Master’s thesis:From the early market to the mainstream. Case DVD-Audio vs. Super Audio CD.An interest especially in technological innovations and "crossing the chasm" - i.e. heavily inspired by Geoffrey A. Moore's book "Marketing and Selling High-Tech Products to Mainstream Customers"

    • Metropolia Ammattikorkeakoulu

      2013 - 2014
      Bachelor's Degree Media Production

      Thesis: The Factors Influencing the Choice of Grocery Store among Finnish Consumers.The thesis can be read from here: http://www.theseus.fi/handle/10024/75026

    • Johannes Kepler Universität Linz

      2000 - 2001
      International Business

      Activities and Societies: exchange student

  • Experience

    • Turun Sanomat

      May 2002 - Apr 2005
      Customer service in the newspaper company

      various tasks in customer service (both face to face and phone) in the third biggest newspaper company in Finland. Working e.g. with newspaper subscriptions, invoicing, advertisements etc.

    • TS-Yhtymä

      May 2005 - Oct 2006
      Sales consultant

      Responsible of the sales and marketing of the Oikotie.fi in Turku region. Working closely with e.g. real estate agents and car dealers.A vast area of tasks, e.g. marketing, invoicing, budgeting and reporting to the management.

    • Taloustutkimus Oy

      Jan 2007 - Apr 2009

      Main field in quantitative market research.Specializing and conducting various surveys especially in online and mobile industry.Methods such as online panels, email informed web surveys and new methods of gathering survey data (e.g. UpCode and Eye Tracking) have been of my interest. Good knowledge in questionnaire planning, data gathering, and giving recommendations based on the survey results. in the web and mobile team in the web and mobile team

      • Market Researcher

        Jan 2008 - Apr 2009

      • Trainee Market Reseacher

        Aug 2007 - Dec 2007

      • Research assistant

        Jan 2007 - Jul 2007

    • Trainers' House

      May 2009 - Sept 2009
      Consultant

      Web analytics and quantitative market research

    • Kwantic Oy

      Sept 2009 - Apr 2012
      Marketing Research Specialist in Kwantic and Analyst in Nokia (external employee)

      Working as a consultant in online analytics field, online business optimization and also market research (both quantitative and qualitative).The projects vary from ad hoc requirements to longer-term consulting needs.In addition, I was working as an external consultant in Nokia.

    • Dentsu Aegis Network

      Apr 2012 - May 2014
      Insight Manager

      Conducting various market analysis surveys in media agencies (Carat and Vizeum) such as continuos media and ad tracking, pre- and post-tests for online and offline campaigns, analysing consumer data, market segmentation, consumer behavior and media consumption.In addition, certified for Google Analytics (Google Analytics Individual Qualification).

    • Sanoma Media Finland

      May 2014 - Dec 2014
      Web Analyst

      Web analyst in Online Performance Unit.Being responsible for Sanoma Digital online services, e.g. MSO.fi, Oikotie Asunnot, Hintaseuranta and Oikotie Työpaikat. The job consisted of, for example, analyzing analytics data, instructing in campaign and site tagging, planning A/B testing and conversion optimization, KPI dashboards planning and creation. The main focus was in giving recommendations to business owners based on the analytics data.

    • GroupM Finland

      Jan 2015 - May 2021

      Leading the HR and Talent functions in GroupM Finland and its agencies, focusing on talent management, recruitment, HR strategies, organization development, employer marketing and branding. During the time as an HR director the company headcount increased from 30 to 100 employees. In addition, a member of the management team in GroupM Finland. Leading the insight team of GroupM Finland and its 4 agencies, nowadays 3 (MediaCom, Wavemaker and Mindshare).Also a part of the management team in GroupM.The job consisted of leading the team and developing the product sortiment, working as a main researcher and consultant to big local and global clients, conducting surveys, analyzing and visualizing data, presenting results to companies’ management and marketing teams and giving business recommendations based on the data.

      • HR Director

        Oct 2017 - May 2021

      • Head of Insight

        Jan 2015 - Sept 2017

    • Turun kaupunki - Åbo stad - City of Turku

      Oct 2023 - Sept 2024
      Career Counselor / Uraohjaaja

      Turun kaupungin Työpisteen työllisyyspalveluiden yritysyhteistyön uraohjaaja. Tärkeintä työssäni on yhdistää avoimet työpaikat ja työtä hakevat työntekijät, ja tähän on useita keinoja: tapaan useiden yritysten edustajia, tutustun monipuolisesti eri toimialoihin ja kerron työllistämismahdollisuuksista, Olen myös mukana markkinoinnin ja viestinnän suunnittelussa, tapahtumatuotannossa sekä toiminnan mittaamisessa (KPI:t).

    • Self-employed

      Oct 2024 - now
      HR, business consulting and data analytics

  • Licenses & Certifications

    • Google Analytics Individual Qualification

      Dec 2013

    • Web coding for beginners

      Sympa HR
      Apr 2020

    • Elements of AI

      Reaktor
      May 2020

    • Inbound meets HR certification 2020

      Marbles Oy
      Sept 2020
      View certificate certificate

    • EASI

      Master Suomi Oy
      Feb 2018