Gaia Businaro

Experience

• 

  Freelancer

  Jan 2017 - May 2020

  Social media manager

  Skills acquired / Tasks:→ Managing Social Medias→ Feed Design→ Analyse and report the insights→ Making data driven decisions→ Create AD campaigns→ Promote Brand identity and adjusting the communication on the client segment→ Coordinate the team (designers and content creators)→ Content creation→ Creation/Support during events to promote the brandSome of my clients:→ Revest [high fashion renting clothes service]→ Pandenus [restaurants / cafes]→ Locanda Pandenus [hotel]→ Ceresio 7 Gym & Spa [gym]→ Helbiz [scooter mobility] Show less

• 

  Unity

  May 2022 - Apr 2024

  Technical Product Manager | Unity Ads | AdTech

  As a Product Manager, I drove innovation and delivered user-centric solutions through:→ Feature Development: Led 15 features development across a full-stack engineering team, delivering scalable backend systems and user-friendly interfaces.→ Process Improvement: Created organization-wide documentation, including streamlined PRD templates and operational guides.→ Strategic Planning: Managed system-wide roadmaps and dependencies, successfully launching features that enhanced campaign creation, budget allocation and targeting capabilities resulting in 5-7% revenue uplift.→ Privacy: Contributed to the creation of a new type of iOs campaign, compliant with the SKAN4 model.→ Stakeholder Management: Implemented "State of the Product" bi-weekly updates and led feedback sessions, praised for exceptional communication skills.→ Data-Driven Decision Making: Utilized market analysis and user data to inform product decisions.→ Technical Research: Conducted in-depth study on Android device targeting, forming the basis of my master's thesis. Show less

• 

  Antler

  Aug 2024 - Nov 2024

  Entrepreneur | Antler Nordic Cohort 7

  Handpicked to join the Antler Nordic cohort, where tried to build and launch a startup from the ground up. Collaborating with top-tier entrepreneurs and mentors, I'm focused on turning innovative ideas into a scalable business. 🚀 Worked on mainly 2 ideas:→ Artail: Art marketplace based on a strong recommended system (a class of machine learning) that was supposed to direct buyers to a curated collection based on their needs. In this case the target user was first time buyers / young adults that wanted to buy original art to decorate their house but didn't know how to approach this word, nor make a huge investment on it. → Asent: Sentiment and stance analysis tool that would have merged qualitative and quantitative data for mobile games development. While quantitative data would have been proprietary of the game, the qualitative data would have come from analysing the text of support tickets, reviews and feedback forms. Show less