Eleonora Franceschini

Experience

• 

  Doppioschermo

  Jan 2009 - Nov 2009

  Editorial Staff

  Writing articles, reviews and special services dedicated to the world of cinema.

• 

  Radiosapienza

  Mar 2011 - Jun 2011

  Editorial Staff

  Press agencies monitoring and audio pieces writing for three audio news editions (12pm, 4pm and 6.30pm). Live news reading and interviews productions. Live phone call management. Same experience from April 2010 to June 2010.

• 

  IAI –Istituto Affari Internazionali

  Jun 2012 - Oct 2012

  Institutional Communication

  Collaboration in the preparation of press releases and their possible inclusion on the web; production of "close-ups" for the site and the iai.it newsletter; interviews, even videos, during meetings and/or conferences; summary reports of meetings and/or conferences; articles and reports of books for AffarInternazionali.it ; social media management; participation in the reflection on the institute online activities renovation; contact list update.

• 

  MediaDuemila

  Nov 2012 - Dec 2012

  Editorial Staff, secretary, Press Office

  Collaboration in the creation of MediaDuemila, digital communication bimonthly magazine, and its website newsletter; organisation of Premio Nostalgia di Futuro in memorial of Giovanni Giovannini and other events; pieces and interviews (including video) for newsletter and website mediaduemila.it; social media management; secretary activities; maintenance and development of business contacts.

• 

  RDS - Radio Dimensione Suono

  Jan 2013 - Mar 2013

  Editorial Staff

  Audio pieces and phone interviews production with cutting and editing.

• 

  Wind

  May 2013 - Jun 2018

  Wind Digital - Digital Management

  Web and mobile site update with Typo3 CMS; UX standardization and design cross touchpoint (web, mobile, AreaClienti, app, StartPage) and customer journey optimization; maintenance and evolution of publishing platforms; optimization, reduction and simplification of backend interfaces; configuration and management of advertisting, CRM and couponing campaigns; malfunctioning management on digital touchpoint.

• 

  Wind Tre

  Jan 2017 - now

  Product Owner for the Website Squad.Content, Accessibility, UX and Analytics management for B2C website with omnichannel approach (including App and POS). Also in charge of managing the respective team. Customization of website contents with specific tools; responsibility for SEO on windtre.it.UX standardization and design cross touchpoint ensuring accessibilty and customer journey optimization; maintenance and evolution of CMS; optimization, reduction and simplification of backend interfaces. Show less Scrum Master for the website squad.Responsibility for contents relating to B2C communication of the website windtre.it (with active participation in its birth and realization) and management of relative team; customization of website contents with specific tools; responsibility for SEO on windtre.it.UX standardization and design cross touchpoint and customer journey optimization; maintenance and evolution of publishing platforms; optimization, reduction and simplification of backend interfaces. Show less Responsibility for contents of all the Wind and Tre digital touchpoints (sites, eCommerce, Customer Area and App) and management of relative team; UX standardization and design cross touchpoint and customer journey optimization; maintenance and evolution of publishing platforms for both brands (Typo3 and Pixel); optimization, reduction and simplification of backend interfaces; responsibility for contents relating to B2C communications (advertisting online, CRM and couponing campaigns, push notifications); responsibility for SEO and ASO for Wind and Tre. Show less

  • Web Squad PO

    Jun 2021 - now

  • Web Squad Scrum Master & Content Manager

    Dec 2019 - May 2021

  • Touchpoints Manager

    Jun 2018 - Dec 2019

  • Content Specialist

    Jan 2017 - Jun 2018