Annika Hope

Experience

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  Brown Sauce Beauty Salon

  Jun 2003 - May 2005

  Assistant Manager

  General managing of the shop floor, stock-taking and product management, organising staff rotas and tallying monies at close of business. Store key holder.

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  TBWA Advertising

  Mar 2005 - Apr 2005

  Intern

  Absorbing the dynamics of a fast paced and frenetic advertising agency, and learning about the company's innovative approach to advertising - known as 'Disruption'.Assisting with the organising of product presentation days, including decor and client gift packs.Exploring product placement and presentation within the consumer market.

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  Spanish Property Specialists

  Sept 2007 - May 2008

  Sales Executive

  Liaising with clients interested in buying or selling property, administration of all rental properties. Arranging and overseeing the legal documentation required for the sale/purchase of property.

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  1Stop Money

  Jun 2008 - Mar 2014

  Web Content Manager and Editor

  Creation and management of all web content, search engine optimisation and social media marketing via Twitter, Facebook, LinkedIn and Pinterest, as well as a number of company blogs.Writing and devising the copy for all corporate documents and client information packs.Managing all documents within the company database, editing and writing to ensure optimum communication with the clients and transparency of the company ethos.

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  Anstiss Investment Groups

  Jan 2010 - Jan 2012

  Web Content Manager

  Responsible for the creation and updating of all web content, html content, literature and marketing material at Anstiss Investments.

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  Euro Weekly News Media S.A.

  Mar 2014 - May 2014

  Proofreader and Ad Feature Writer / Manager

  Proofreading all articles and advertising material based under a strict style set, before going to print.Managing pending advertising feature articles for clients, liaising directly with the client for interviews and photo shoots, before writing the articles for publication.As the first point of call for clients, managing and implementing a new database system for controlling, managing and organising clients and their editorials/ad features through Excel and via a variety of in-house strategies.Writing news articles for the online version of the paper. Show less

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  1Stop Money

  Jun 2014 - Apr 2018

  Production Manager

  • Working with bespoke Filemaker systems as part of a production team responsible for the collating, organising and distribution of data/leads.• Compiling, preparing and organising daily generated data using Microsoft Excel.• Distributing generated leads directly to a number of UK based clients and companies, via client web portals.• Collating through Excel a Daily Summary of all leads generated for each product, to be used as a statistical guide by the entire team.

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  JobMatch

  Oct 2015 - May 2018

  Head Of Online Marketing

  • Creating and sending email campaigns.• Advising about new trends within the market and on-line arena.• Optimizing web content for SEO strategies. • Updating and managing social media profiles. • Managing the development and launch of display advertisements.• Ensuring maximum on-line exposure through a host of strategies and campaigns.• Managing ORM strategies.

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  Más Vida

  May 2018 - Feb 2019

  Web Content Manager and Social Media Marketer

  The Más Vida team develops all events from the ground up, and as web content, social media manager, and artist liaison I was responsible for:- Web content management- Copywriting and content creation- Social media marketing via campaign strategies- Media branding and promotion- Event planning and management- Artist booking and agency networking- Venue management liaising- Artist Liaison leading up to and on event nights- Part of the technical team to create engaging video, audio and visual content for marketing- Merchandise creation and design Show less

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  Freelance copywriter/online editor/journalist

  Feb 2019 - Aug 2019

  Freelance Copywriter
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  AB Digital7

  Aug 2019 - Jul 2021

  Copywriter and Digital Marketing Executive

  Wrote a range of web-based copy for clients' branding, website, and marketing needs – including web content, 'about us' biographies, social media bios, PR release, and blogs.Created original copy for social media campaigns, email marketing campaigns, and in-house company newsletters.Managed and developed client social media presence across all media.Developed copy for B2B and B2C marketing strategies.Wrote content for professional EPKs - or electronic press kits - for musicians, artists, DJs, promoters, and producers in the music industry.Wrote engaging copy in line with SEO best practices.Proofread and edited existing web content to revive & elevate, to attract new audiences whilst re-engaging with existing ones. Show less

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  The Casa Hotel

  Aug 2021 - Feb 2022

  Social Media Executive

  Managed all social media channels for the trinity of companies owned and embodied by The Casa Hotel - including the corporate hotel bookings side, Weddings at The Casa, and their Italian restaurant Sapori Di Casa.Planned, created and implemented social media campaigns for each sector of the business based around seasonal holidays, offers and events - for Facebook, Instagram, Stories and Twitter.Created bespoke artwork for each sector's campaigns using Photoshop and Canva, according to strict style sets for all social media channel specifications.Managed and updated the company content creation calendar in Google Sheets.Scheduled all posts and stories via Hootsuite Pro and Facebook Business Suite, for optimum engagement.Managed a weekly schedule of sharing directly into more than 80 community groups, on specific days for each branch of the business accordingly.Managed The Casa's website blog in WordPress, to inform and entertain users.Increased social media following for Sapori Di Casa on Facebook by 30% and restarted the dormant Twitter account which had lay unused for years, creating daily content to reengage with existing followers and attract new ones.Created polls and articles for Linkedin regarding the hospitality sector.Built a healthy social listening practice which had not been previously considered.Raised Booking.com response rate from non-existent to 100%, and response time from more than 3 months, to less than 3 days.Raised similar exponential increases in swift social customer service - for both The Casa and Sapori Di Casa - with Expedia, TripAdvisor, The Fork, Book A table, and Google Business.Planned, prepared and executed food photo shoots for menu changes/launches. Planned, prepared and executed the photo and video shoot of culinary events, producing promotional shorts in Adobe Premier for social media.Built and fostered a recognisable and trusted brand voice for The Casa and Sapori Di Casa. Show less

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  Music Gateway

  Mar 2022 - now

  Leading strategic marketing efforts to amplify the company's presence in the music and creative industries. Overseeing campaigns that drive artist and brand growth, leveraging data-driven strategies, and fostering partnerships to ensure the success of our clients.Key Responsibilities:- Develop and execute comprehensive marketing strategies across digital and traditional platforms to drive client acquisition, retention, and brand awareness.- Manage strategic partnerships with aligned companies and brands, creating collaborative opportunities that expand our reach and impact.- Lead branding initiatives to maintain a consistent and engaging visual identity across all marketing channels.- Maintain the high-traffic company blog including management of writers and collaborators.- Oversee the promotion and launch of key services, ensuring consistent messaging and delivery.- Manage SEO strategies to optimize website traffic, improve search engine rankings, and enhance online discoverability for Music Gateway and its services.- Track and analyze performance metrics, ensuring campaigns deliver strong ROI and align with company goals.- Collaborate with internal teams to optimize service offerings and improve customer satisfaction. Show less - Managed the social media calendar and content planning for the company socials.- Created assets and content using Canva Pro, Photoshop and Premiere Pro.- Used content scheduling tools including Hootsuite, Crowdfire and Metricool.- Collaborated with the digital promotions manager to create marketing campaigns across the board.- Managed the Google Business account and presence.- Performed regular SEO keyword audits of the company website using Semrush.- Responsible for content management & optimisation of the company website on WordPress.- Created the working briefs for the DEV team for new landing page requests.- Worked closely with the development team on the checking and testing of new landing pages.- Worked with the DEV team to identify and fix bugs and faulty elements of the site.- Managed the high-traffic blog, planning, writing and commissioning articles. - Responsible for the proofreading, editing and SEO optimisation of existing blog articles.- Worked closely with the artist services team for all creative and promotional requirements.- Assisted in the creation of email journeys for new and existing users.- Created and executed email marketing campaigns for announcements, promotions and newsletters using Mailchimp and Mailerlite, using A/B testing.- Set up, managed and promoted a series of in-house webinars on WebinarJam for key departments of the company to share their expertise.- Initiated and nurtured key partnerships with companies and individuals within the music industry for reciprocal promotion and collaborative marketing campaigns.- Created core shareable content to assist with backlink acquisition and link-building strategies.- Responsible for reporting monthly KPIs and targets using Google Analytics and company measurables.- Worked closely with the CEO brainstorming and strategising ways in which to elevate the business. Show less

  • Marketing Manager

    Mar 2023 - now

  • Marketing Executive

    Mar 2022 - Mar 2023